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|Karlina v.||Executive Vice President, Operations||CA|
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Soccer.org launches as online haven for children
The American Youth Soccer Organization (AYSO), Kabillion and The Regan Group have formed a partnership and launched, a virtual community for soccer players from ages 6-to-11 years old.
The “webplace” is a dapper multi-platform, safe entertainment center and community for ambitious soccer players. The website will have games, videos, competitions, and virtual characters to create interaction.
"We are very excited to announce the launch of Soccer.org. This partnership will make it the premiere children's online soccer destination," said AYSO Chief Marketing Officer. "Soccer.org is a site for all soccer kids, brought alive by the right collaboration of organizations who know how to create a great children's online experience. We know soccer and can bring that lens. Kabillion is an expert on children's online entertainment and The Regan Group has the marketing chops."
Berling-Manuel has over 41 years of experience with soccer communication and has worked with AYSO since 2007. is currently the largest single-entity children’s soccer organization in the U.S. which strives to develop and deliver quality youth soccer programs.
is an online game and video site which is involved with 45 world-class brands.
"At Kabillion, we are honored to bring our entertainment and safety experience to this terrific Soccer.org partnership," said, Vice President of Sales and Marketing at Kabillion.
"Soccer.org is a great complement to our other popular entertainment sites for the youth audience. Kabillion prides itself in presenting the best in kids' entertainment and having Soccer.org as a part of our offering brings great value to our digital network."
is a promotional marketing company which specializes in account planning and strategy, experiential marketing, digital marketing, promotional products and so on.
"Upon hearing our AYSO client's objective to create the ultimate children's digital destination for soccer, we brought in our partner, Kabillion, to develop the perfect marriage between these two complementary consumer platforms, each with different distribution channels to leverage," said , Senior Vice President, Creative and Strategy, The Regan Group. "We believe strongly in putting together the right programs and the right partners to build experiences that consumers engage with, love and trust. By merging the soccer field experience with Soccer.org, children will have more connectivity to the sport than ever before."
DailyVista has contacted AYSO in order to gain more information about marketing related strategies and philosophies.
The Regan Group
4895 W. 147th Street
Hawthorne, California 90250
Vice President, Marketing