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22squared Inc. | Agency Profile, Contacts, AOR, Client Relationships

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Main Telephone (404) 347-8700
Main Fax (404) 347-8800
Primary Address
1170 Peachtree Street, NE
Suite 1400
Atlanta, GA 30309

22squared Inc. Contacts

Contacts (5/64)
Name Title State
Richard W. President & Chief Executive Officer GA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (404) 347-8700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1170 Peachtree Street, NE
Suite 1400
Atlanta, GA

Mike G. Chief Administrative Officer & Executive Vice President GA
John S. Executive Vice President & Chief Creative Officer GA
Tom F. Executive Vice President & Chief Financial Officer GA
Brandon M. Chief Client Officer GA

Client Relationships

Brand Service From To Media Spend
********* ****** ****** Creative, Digital, Media Buying, Media Planning 2016 present *
******-******* Creative, Media Buying, Media Planning 2010 present *******
******’ ****** Social 2012 present ********
******** ********* media buying & planning 2013 present *******
*********, ***. Creative, Digital, Media Buying, Media Planning 2015 present *

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Event: AMA Atlanta - Better together: The Alliance of Social, Local and Mobille

For marketers in the Atlanta area Thursday night, the American Marketing Association (AMA) is hosting its first fall technology 22squared in Midtown. The panel will examine the conversation funnel of SoLoMo (social, local, mobile), and its role in driving awareness, retention, advocacy and purchase decisions.
The panel includes David Reeves, founder and chief executive officer of Atlanta-based PlacePunch; Brent Herd; director of Southeast Partnerships for Twitter; and Jason Poinsette, a member of Facebook’s client partner/market solutions team.
22squared’s Social Media Strategist Justin Oh is moderating the event.
Fara Wilson – AMA Atlanta’s Chair for Marketing Technology and Ackerman & Co.’s new vice president of marketing (WinmoEdge article) – stated that in addition to direct feedback from the event’s expert panel, attendees will learn about the latest trends in SoLoMo based on current case studies.
“Marketers will benefit from networking, case studies, and they get to ask questions to the panel,” she continued. “The setting is intimate so people will feel quite comfortable asking questions.”
The event is also reasonably priced at $45 for AMA non-members and $55 for all walk-ins. While the price is right, our source said the panel is the strongest reason why marketers should attend.
“These people are the who's who in the industry,” Wilson said. “Moreover, they'll be explaining why it's important to do all three for best results – social, local and mobile.”
Marketers new to SoLoMo also shouldn’t feel intimidated as the event is open to all levels, and plenty of background and explanation will be provided throughout the discussion. Also, Wilson stated that since SoLoMo is constantly evolving, marketers familiar in this territory will benefit as well.
“In fact, a colleague from a big in town agency is attending to further his knowledge,” she continued. “It is key for us – all marketers – to stay abreast of the goings on in today's marketing technology.
For marketers who believe that SoLoMo is a fad, Wilson said that they should come to the event to hear some proven case studies.
It's a fundamental change, if you will, in the way we think, operate, do business, etc,” she said. “There are several ways to track SoLoMo ROI.”

She added that depending on the business type, it make take some marketers a little more time to catch up than others. While the event is geared more towards reaching consumers, utilizing SoLoMo in B-to-B will also be discussed.
“B-to-B is looking for ways to get in on this revolution in ways that make sense for its audience base,” Wilson stated. “Social and mobile tell us a lot about customer behavior and how we can tap in on it. It's really powerful.”

AMA Marketing Technology SIG: Better together: "The Alliance of Social, Local and Mobile"
Thursday, Sept. 29, 2011 from 6:30 p.m. to 8 p.m. ET
1170 Peachtree Street NE
Atlanta, GA 30309
AMA-Atlanta members $35
Non-members - $45
All walk-ins - $55
Registration includes networking, heavy hors d’oeuvre and beverage, and a conversation with an expert panel about the revolution of SoLoMo.
American Marketing Association - Atlanta
1054 Redwood Dr.
Norcross, GA 30093
(404) 630-4643