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Oil-Dri Corporation of America | Company Profile, Marketing Contacts, Media Spend, Brands




Oil-Dri Corporation of America is a manufacturer of products for consumer, industrial and automotive, agricultural, sports fields and fluids purification markets. The company is headquartered in Chicago, IL.

Main Telephone (312) 321-1515
Main Fax (312) 321-1271
Primary Address
410 North Michigan Avenue
Suite 400
Chicago, IL 60611-4213
USA

Oil-Dri Corporation of America Contacts

Contacts (5/6)
Name Title State
Jeff L. Vice President, Planning, Analysis & Finance & Chief Financial Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 321-1515
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 410 North Michigan Avenue
Suite 400
Chicago, IL
60611-4213
USA

Daniel J. President, Chief Executive Officer, Vice President & General Manager - Division 3 IL
Brian S. Vice President IL
Lisa M. Director, Marketing IL
Kati R. Brand & Customer Marketing Manager IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cat's Pride *
Oil-Dri Corporation of America *

Agency Relationships


Brand Agency Service From To
***'* ***** ******* ********* ********* Creative, Social 2015 present
***'* ***** **** Media Buying, Media Planning 2015 present
***-*** *********** ** ******* ****** & ***** public relations unknown present

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Who is the Vice President, Planning, Analysis & Finance & Chief Financial Officer of Oil-Dri Corporation of America?

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DailyVista

Q2-Q3 Media Opps: Cat's Pride launches largest media campaign in company history


Subject: TV, print, digital, radio, social, online

Brand: Oil-Dri Corporation of America

Opportunity: Launching its first campaign with Magnani Continuum Marketing, which was named the kitty litter’s agency of record in October. Cat’s Pride is partnering with actress Katherine Heigl to launch its newest product, Fresh & Light Ultimate Care litter. Themed “Cats are complicated. Great  litter is simple,” the campaign takes a humorous spin on couples therapy, featuring Heigl as a therapist who helps owners improve their relationships with their cats. 

The brand’s largest media campaign features TV, print, digital and radio ads. Therefore, sellers should continue to reach out regarding traditional and digital ad dollars tied to this campaign. MBuy handles all media buying and planning. The shop was hired at the same time as Magnani. 

cats-pride-est-tv-spend-01-01-2016--03-18-2016

Additional Insight

cats-pride-est-tv-spend-01-01-2016--03-18-2016jyjt

TV Breakdown: In 2016 so far, Cat’s Pride has spent $417,684 on national TV ads, brand ran no TV ads. 

Digital Breakdown: Since January, Cat’s Pride has run eight standard display and 17 high impact ads on 20 publishers (<1% mobile). Top ad destinations included yahoo.com, coupons.com, amazon.com, match.com, and howstuffworks.com, 46% of which were placed site-direct versus programmatic, according to Moat.

Decision Maker Promotion: Lisa Mak, who’s been wth Oil-Dri since 2009, was promoted to marketing VP at the end of last year.

Winmo)
410 North Michigan Avenue
Suite 400
Chicago, IL 60611-4213
(312) 321-1515
 
Lisa Mak
Vice President, Marketing, Oil-Dri
(312) 321-1515
lisa.mak@oildri.com