Oil-Dri Corporation of America | Company Profile, Marketing Contacts, Media Spend, Brands
Oil-Dri Corporation of America is a manufacturer of products for consumer, industrial and automotive, agricultural, sports fields and fluids purification markets. The company is headquartered in Chicago, IL.
|Main Telephone||(312) 321-1515|
|Main Fax||(312) 321-1271|
Oil-Dri Corporation of America ContactsContacts (5/6)
|Jeff L.||Vice President, Planning, Analysis & Finance & Chief Financial Officer||IL|
Sample of Associated Brands
|Daniel J.||President, Chief Executive Officer, Vice President & General Manager - Division 3||IL|
|Brian S.||Vice President||IL|
|Lisa M.||Director, Marketing||IL|
|Kati R.||Brand & Customer Marketing Manager||IL|
|Oil-Dri Corporation of America||*|
Who is the Vice President, Planning, Analysis & Finance & Chief Financial Officer of Oil-Dri Corporation of America?
Who is the marketing contact for industrial & farm equipment in IL
What is the email of the President, Chief Executive Officer, Vice President & General Manager - Division 3 of Oil-Dri Corporation of America?
What is direct phone of the Vice President of Oil-Dri Corporation of America?
Who is the Creative, Social agency of Oil-Dri Corporation of America?
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Q2-Q3 Media Opps: Cat's Pride launches largest media campaign in company history
Subject: TV, print, digital, radio, social, online
Brand: Oil-Dri Corporation of America.
Opportunity: Launching its first campaign with Magnani Continuum Marketing, which was named the kitty litter’s agency of record in October. Cat’s Pride is partnering with actress Katherine Heigl to launch its newest product, Fresh & Light Ultimate Care litter. Themed “Cats are complicated. Great litter is simple,” the campaign takes a humorous spin on couples therapy, featuring Heigl as a therapist who helps owners improve their relationships with their cats.
The brand’s largest media campaign features TV, print, digital and radio ads. Therefore, sellers should continue to reach out regarding traditional and digital ad dollars tied to this campaign. MBuy handles all media buying and planning. The shop was hired at the same time as Magnani.
TV Breakdown: In 2016 so far, Cat’s Pride has spent $417,684 on national TV ads, brand ran no TV ads.
Digital Breakdown: Since January, Cat’s Pride has run eight standard display and 17 high impact ads on 20 publishers (<1% mobile). Top ad destinations included yahoo.com, coupons.com, amazon.com, match.com, and howstuffworks.com, 46% of which were placed site-direct versus programmatic, according to Moat.
Decision Maker Promotion: Lisa Mak, who’s been wth Oil-Dri since 2009, was promoted to marketing VP at the end of last year.
410 North Michigan Avenue
Vice President, Marketing, Oil-Dri