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CNH North America | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Racine, WI, CNH North America is a manufacturer of construction and argricultural equipment. Formed through the merger of Case Corporation and New Holland N.V. in 1999, Case New Holland's (CNH) products include tractors, mowers, forklifts, loaders, planters, sprayers and dozers.

Main Telephone (262) 636-6011
Main Fax (262) 636-5043
Primary Address
700 State Street
Racine, WI 53404
USA

CNH North America Contacts

Contacts (5)
Name Title State
Kurt C. Vice President, Sales & Marketing WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (262) 636-6011
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 700 State Street
Racine, WI
53404
USA

Thomas D. Senior Director, Marketing WI
Jamie C. Director, Parts Sales & Marketing - Case I.H. WI
Athena C. Senior Director, Marketing WI
Aaron L. Digital Project Manager WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Case ******
Case I.H. *******
Case Poclain *
Concord *
DMI *

Agency Relationships


Brand Agency Service From To
**** *** ********* Media Buying, Media Planning unknown present
*** ***** ******* *** ********* Media Buying, Media Planning unknown present
******* *** ********* Media Buying, Media Planning unknown present
*** ******* ******** (******** ** ****** **** *.*.) AOR - creative 2014 present
*** ******* *** ********* Media Buying, Media Planning unknown present

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DailyVista

Agricultural, construction equipment maker New Holland hires AOR to accelerate momentum


Subject: Traditional advertising, trade marketing, digital, sponsorship, content marketing

Company: New Holland, CNH Industrial-owned agricultural and construction machinery and equipment manufacturer. New Holland has more than 1,000 dealers throughout the US and Canada and over 3,000 dealers globally.

Opportunity: Hired Interpublic’s here), New Holland continues to increase marketing spend behind growing the brand in North America, after turning around the business over the past six years. Since 2011, New Holland has launched 25 new products across its three segments: cash crop, livestock and dairy, and pro work tools, which debuted last year for rural lifestyle, landscape and construction customer segments. 

Additional Insight

Marketing Efforts: Higher spend has supported efforts like a new brand platform called New Holland Smart stories, which includes long-time customers touting the quality of New Holland's products. These stories appear across print, radio, digital, TV, social and PR. 

New Holland Construction and Agriculture
120 Brubaker Ave.
New Holland, PA 17557
(717) 355-1121 

Mark Hooper 
Director, Marketing
(717) 355-1121
mark.hooper@cnh.com