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E.I. duPont de Nemours & Co. | Company Profile, Marketing Contacts, Media Spend, Brands




E.I. duPont de Nemours & Co., headquartered in Wilington, DE, is one of the largest chemical companies. The company, founded in 1802, includes business units: chemicals, fibers, polymers, life sciences, and business.

Main Telephone (302) 774-1000
Main Fax (302) 999-4399
Primary Address
Barley Mill Plaza
Post Office Box 80022
Wilmington, DE 19880-0022
USA

E.I. duPont de Nemours & Co. Contacts

Contacts (5/12)
Name Title State
Ed B. Chief Executive Officer DE
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (302) 774-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Barley Mill Plaza
Post Office Box 80022
Wilmington, DE
19880-0022
USA

Van T. Vice President, Information Technology & Chief Information Officer DE
AnnaMaria D. Chief Communications Officer DE
David B. Senior Vice President, Corporate Strategy DE
Bob O. Global Marketing Director, DuPont Photovoltaic Solutions DE

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Accent Herbicide ******
Apparel & Textiles ******
Corian ******
Crastin ******
Dacron *

Agency Relationships


Brand Agency Service From To
****** **** ********** ********* ******* integrated 2001 present
*.*. ****** ** ******* & **. ****** & ****** creative 2003 present
*.*. ****** ** ******* & **. ****** ******* public relations 2005 present
*.*. ****** ** ******* & **. ********* ***** creative unknown present
*.*. ****** ** ******* & **. ********* media buying & planning unknown present

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DailyVista

DuPont's launches brand campaign for Kevlar, traditional, B2B media opps ahead


Brand:), a lightweight fiber used to strengthen clothing, accessories, and equipment from tear and impact. It’s commonly used in bulletproof vests.

Opportunity: 

Key to Know

Branding Campaign: The campaign (developed by Ogilvy’s  Furthermore, “Dare Bigger” coincides with an ESPN X-Games sponsorship through 2015. 

The branding campaign will continue through Kevlar’s 50th anniversary (September 2015), so look for media buying to ramp up throughout this year and next to support the long-term branding initiative.

CMSO Resigned: Note that Chief Marketing & Sales Officer Scott Coleman resigned from DuPont in February after three years to pursue other opportunities. His replacement has not been named. Before DuPont, Coleman was the EVP of marketing and corporate development for energy company Dresser Industries. 

Media Spending Trends: Last year, DuPont increased allocations to paid search ($2.6 million, up from 2012′s $2.05 million) and magazine placement ($1.3 million from $648,515 in 2012), while overall media spend decreased last year (from $19.8 million in 2012 to just above $13 million in 2013), according to Kantar Media. The company spends mostly in B2B magazines ($5.1 million last year).

E. I. du Pont de Nemours & Co.
1007 Market Street
Wilmington, DE 19898
(302) 774-1000

William Weber
Vice President – Kevlar, william.f.weber@usa.dupont.com

Kathy Ellis
Team Leader, Global Marketing Communications Strategy
(302) 892-7650
kathy.b.ellis@usa.dupont.com