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Georgia-Pacific Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Georgia-Pacific, headquartered in Atlanta, GA, is a world leader in the manufacturing and distribution of paper products. The company's products include paper, tissues and napkins, packaging materials, disposable dishes & cutlery and building products. The company manufacturing facilities are located in North America and overseas.

Main Telephone (404) 652-4000
Main Fax (404) 230-1674
Primary Address
133 Peachtree Street, NE
Atlanta, GA 30303-1808
USA

Georgia-Pacific Corporation Contacts

Contacts (5/95)
Name Title State
James H. Chief Executive Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 652-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 133 Peachtree Street, NE
Atlanta, GA
30303-1808
USA

Fernando G. President, Consumer Products Business GA
Tyler W. Senior Vice President & Chief Financial Officer GA
Rick U. President, Chemicals GA
Randal R. Chief Information Officer & Senior Vice President GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
All Your Room *
Angel Soft ********
Brawny *****
Dixie *****
Georgia-Pacific Corporation *******

Agency Relationships


Brand Agency Service From To
***** **** *******, ***. Creative, Digital, Experiential, Multicultural, Social 2014 present
***** **** *************** Media Buying, Media Planning unknown present
***** **** *************** digital & print media buying & planning unknown present
****** ******** AOR - creative 2014 present
****** *************** media buying & planning - digital & print unknown present

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DailyVista

Georgia-Pacific hires new agencies for Quilted Northern, Angel Soft, other brands


Company: Georgia-Pacific, one of the world’s largest producers and distributors of paper related products.

Opportunity: Hired four new agencies: Adweek.

Incumbents: Omnicom’s Eric Mower + Associates

Key to Know

According to Kantar Media, Quilted  Northern and Angel Soft are the top spending brands annually in this group ($25 million each) followed by Dixie (more than $22 million), Sparkle (almost $9 million), Brawny (more than $6 million) and Vanity Fair (less than $1 million).

The first ads from the new agencies are expected next year.

Georgia-Pacific’s parent company launched its first national TV ad campaign to promote its American heritage and job creation.

Georgia-Pacific Corp.
133 Peachtree St., NE
Atlanta, GA 30303
(404) 652-4000 

Douwe Bergsma
Chief Marketing Officer
(404) 652-4000
douwe.bergsma@gapac.com