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Morton Salt, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Morton Salt, Inc. produces a variety of salts for numerous uses, including food and icy roads. Headquartered in Chicago, IL, Morton has become known for their icon, the umbrella girl. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue is not readily available. Therefore, the revenue figure presented below is that of the parent company. **

Main Telephone (312) 807-2000
Main Fax (312) 807-3179
Primary Address
123 North Wacker Drive
Chicago, IL 60606-1743
USA

Morton Salt, Inc. Contacts

Contacts (5/8)
Name Title State
Christian H. Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 807-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 123 North Wacker Drive
Chicago, IL
60606-1743
USA

Shayn W. Vice President, Consumer, Industrial Sales & Marketing IL
Matt B. Vice President, Human Resources IL
Laurie M. Director, Brand Management & New Product Development IL
Denise L. Director, Communications & Corporate Brand Strategy IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Morton Salt, Inc. ******

Agency Relationships


Brand Agency Service From To
****** ****, ***. ******* public relations unknown present
****** ****, ***. ***@****** Media Planning 2016 present
****** ****, ***. ****** & ****** Creative, Media Buying 2015 present
****** ****, ***. **** *** ****** Creative, Digital 2015 present

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DailyVista

Campaign Imminent: Morton Salt names Ogilvy Chicago creative AOR


Subject: digital, print, radio, social media, TV

Company: Morton Salt

Opportunity: Named WPP’s Addison (both in NY). No launch date has been specified for a new campaign, but Ogilvy will work with PR, digital and social partners “in an integrated fashion to reignite the brand.” Therefore, there should be plenty of time to reach out and secure potential ad dollars. 

Additional Insight

Media Spend: According to Kantar Media, Morton spent $1.1 million on measured media in 2014 – a significant drop from the $7.6 million spent in 2013. Last year’s spend was allocated mostly to print ads, with the remainder dedicated to display and radio. Even though the amount was more, the breakdown of spend was roughly the same for 2013. Look, however, for Morton to potentially break into different spend channels in order to tout its full line of products in late 2015 and 2016.

Digital Breakdown: So far this year, Moat reports that Morton has only run one display ad on two publishers (lyrics.com and comicbookmovie.com).

Morton Salt 
123 N. Wacker Dr.
Chicago, IL 60606
(312) 807-2000

Laurie DeCook 
Director, Brand Management & New Product Development
(312) 807-2707 (direct)
ldecook@mortonsalt.com

Emily Arthurs 
Senior Associate Brand Manager
(312) 807-2000
earthurs@mortonsalt.com