Morton Salt, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Morton Salt, Inc. produces a variety of salts for numerous uses, including food and icy roads. Headquartered in Chicago, IL, Morton has become known for their icon, the umbrella girl. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue is not readily available. Therefore, the revenue figure presented below is that of the parent company. **
|Main Telephone||(312) 807-2000|
|Main Fax||(312) 807-3179|
Morton Salt, Inc. ContactsContacts (5/8)
|Christian H.||Chief Executive Officer||IL|
Sample of Associated Brands
|Shayn W.||Vice President, Consumer, Industrial Sales & Marketing||IL|
|Matt B.||Vice President, Human Resources||IL|
|Laurie M.||Director, Brand Management & New Product Development||IL|
|Denise L.||Director, Communications & Corporate Brand Strategy||IL|
|Morton Salt, Inc.||******|
Who is the Chief Executive Officer of Morton Salt, Inc.?
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What is the email of the Vice President, Consumer, Industrial Sales & Marketing of Morton Salt, Inc.?
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Who is the public relations agency of Morton Salt, Inc.?
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Campaign Imminent: Morton Salt names Ogilvy Chicago creative AOR
Subject: digital, print, radio, social media, TV
Company: Morton Salt
Opportunity: Named WPP’s Addison (both in NY). No launch date has been specified for a new campaign, but Ogilvy will work with PR, digital and social partners “in an integrated fashion to reignite the brand.” Therefore, there should be plenty of time to reach out and secure potential ad dollars.
Media Spend: According to Kantar Media, Morton spent $1.1 million on measured media in 2014 – a significant drop from the $7.6 million spent in 2013. Last year’s spend was allocated mostly to print ads, with the remainder dedicated to display and radio. Even though the amount was more, the breakdown of spend was roughly the same for 2013. Look, however, for Morton to potentially break into different spend channels in order to tout its full line of products in late 2015 and 2016.
Digital Breakdown: So far this year, Moat reports that Morton has only run one display ad on two publishers (lyrics.com and comicbookmovie.com).
123 N. Wacker Dr.
Chicago, IL 60606
Director, Brand Management & New Product Development
(312) 807-2707 (direct)
Senior Associate Brand Manager