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Morton Salt, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Morton Salt, Inc. produces a variety of salts for numerous uses, including food and icy roads. Headquartered in Chicago, IL, Morton has become known for their icon, the umbrella girl. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue is not readily available. Therefore, the revenue figure presented below is that of the parent company. **

Main Telephone (312) 807-2000
Main Fax (312) 807-3179
Primary Address
123 North Wacker Drive
Chicago, IL 60606-1743
USA

Morton Salt, Inc. Contacts

Contacts (5/8)
Name Title State
Christian H. Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 807-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 123 North Wacker Drive
Chicago, IL
60606-1743
USA

Shayn W. Vice President, Consumer, Industrial Sales & Marketing IL
Matt B. Vice President, Human Resources IL
Laurie M. Director, Brand Management & New Product Development IL
Denise L. Director, Communications & Corporate Brand Strategy IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Morton Salt, Inc. ******

Agency Relationships


Brand Agency Service From To
****** ****, ***. ******* public relations unknown present
****** ****, ***. ***@****** Media Planning 2016 present
****** ****, ***. ****** & ****** Creative, Media Buying 2015 present
****** ****, ***. **** *** ****** Creative, Digital 2015 present

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DailyVista

Campaign Imminent Update: Morton Salt moves media to Neo@Ogilvy


Subject: digital, print, radio, social media, TV

Company: Morton Salt

Opportunity: After last fall moving digital to logo revamp in 2014, but display started running again in October through the end of 2015 – mainly targeting news, hobby and entertainment sites (surprised food sites aren’t a bigger presence?).

Furthermore, Morton’s latest animated video (above) is airing online and in some movie theaters. If you can get Morton’s in front of a mass audience cost effectively, now’s the time to pitch new agency side decision makers new ads should break soon. 

Additional Insight

Incumbent: Omnicom’s MD, Chicago

Media Spend: According to Kantar Media, Morton spent $1.1 million on measured media in 2014 – a significant drop from the $7.6 million spent in 2013. 2014′s spend was allocated mostly to print ads, with the remainder dedicated to display and radio. This is the same breakdown as 2013.

Digital Breakdown: Morton Salt’s display presence skyrocketed at the end of last year compared to its presence for all of 2014. The brand ended the year running four standard ads, one high impact ad and five video ads on about 604 publishers <1% mobile), about half of which ran video and 99% of which were placed programmatically versus site direct. 

Desktop mostly targeted news, hobby, entertainment, technology and shopping publishers. Top sites included live.com, aol.com, chess.com, closetcooking.com and ebay.com. 

However, video is running almost exclusively on news sites like sfgate.com and dallasnews.com.

Morton Salt 

123 N. Wacker Dr.
Chicago, IL 60606
(312) 807-2000

Laurie DeCook 
Director, Brand Management & New Product Development
(312) 807-2707 (direct)
ldecook@mortonsalt.com

Michael Myers
Media Supervisor – Ogilvy & Mather
(312) 856-8200
michael.myers@ogilvy.com

Alexis Kuennen
Media Planner – Neo@Ogilvy
(212) 237-4000
alexis.kuennen@ogilvy.com