Morton Salt, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Morton Salt, Inc. produces a variety of salts for numerous uses, including food and icy roads. Headquartered in Chicago, IL, Morton has become known for their icon, the umbrella girl. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue is not readily available. Therefore, the revenue figure presented below is that of the parent company. **
|Main Telephone||(312) 807-2000|
|Main Fax||(312) 807-3179|
Morton Salt, Inc. ContactsContacts (5/9)
|Christian H.||Chief Executive Officer||IL|
Sample of Associated Brands
|Matt B.||Vice President, Human Resources||IL|
|Laurie M.||Director, Brand Management & New Product Development||IL|
|Shayn W.||Head, Sales & Marketing||IL|
|Denise L.||Director, Communications & Corporate Brand Strategy||IL|
|Morton Salt, Inc.||*******|
Who is the Chief Executive Officer of Morton Salt, Inc.?
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Campaign Imminent Update: Morton Salt moves media to Neo@Ogilvy
Subject: digital, print, radio, social media, TV
Company: Morton Salt
Opportunity: After last fall moving digital to logo revamp in 2014, but display started running again in October through the end of 2015 – mainly targeting news, hobby and entertainment sites (surprised food sites aren’t a bigger presence?).
Furthermore, Morton’s latest animated video (above) is airing online and in some movie theaters. If you can get Morton’s in front of a mass audience cost effectively, now’s the time to pitch new agency side decision makers new ads should break soon.
Incumbent: Omnicom’s MD, Chicago
Media Spend: According to Kantar Media, Morton spent $1.1 million on measured media in 2014 – a significant drop from the $7.6 million spent in 2013. 2014′s spend was allocated mostly to print ads, with the remainder dedicated to display and radio. This is the same breakdown as 2013.
Digital Breakdown: Morton Salt’s display presence skyrocketed at the end of last year compared to its presence for all of 2014. The brand ended the year running four standard ads, one high impact ad and five video ads on about 604 publishers <1% mobile), about half of which ran video and 99% of which were placed programmatically versus site direct.
Desktop mostly targeted news, hobby, entertainment, technology and shopping publishers. Top sites included live.com, aol.com, chess.com, closetcooking.com and ebay.com.
However, video is running almost exclusively on news sites like sfgate.com and dallasnews.com.
123 N. Wacker Dr.
Chicago, IL 60606
Director, Brand Management & New Product Development
(312) 807-2707 (direct)
Media Supervisor – Ogilvy & Mather
Media Planner – Neo@Ogilvy