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Land O'Lakes, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Land O'Lakes, Inc., headquartered in Arden Hills, MN., is a farmer-owned cooperative that offers agricultural supplies as well as production and business services to farmers, local cooperatives, and consumers throughout the U.S. The company produces packaged milk, margarine, sour cream, cheese, animal feed and crop seed, and is the number one butter brand in the U.S. It operates its business through five segments: dairy foods, feed, seed, agronomy and layers.

Main Telephone (651) 375-2222
Main Fax (651) 375-2633
Primary Address
Post Office Box 64101
Saint Paul, MN 55164-0101
USA

Land O'Lakes, Inc. Contacts

Contacts (5/48)
Name Title State
Chris P. President & Chief Executive Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (651) 375-2222
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 64101
Saint Paul, MN
55164-0101
USA

Kim O. Chief Communications Officer MN
Dan K. Executive Vice President & Chief Financial Officer MN
Tim S. Chief Marketing Officer MN
Jim F. Executive Vice President MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Land O'Lakes, Inc. *******
CROPLAN GENETICS ******
Kozy Shack *

Agency Relationships


Brand Agency Service From To
******* ******** ***** + ***** creative, digital, public relations 1998 present
**** ***** ******** ******** multicultural 2015 present
**** ***** *** ****** ****** creative, media buying & planning 2015 present
**** ***** *** ****** ****** Creative, Media Buying, Media Planning unknown present
**** *'*****, ***. ***** + ***** creative, digital, public relations 2009 present

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WinmoEdge

Momvertising Opps: Land O' Lakes launches first campaign from new agency


Subject: TV, digital, online, social media, PR, B2B magazine, sponsorship

Company: Winmo profile), one of the largest producers of butters and cheese in the US, with annual sales of $15 billion. It operates in three segments: Dairy Foods, Feed (Purina Animal Nutrition) and Crop Inputs (Winfield Solutions).

Opportunity: Launched its here). Featuring the tagline “Add a little good,” the new better-for-you food style campaign features TV, digital and print ads targeting millennial moms.

Q1 is LOL’s top advertising period, so continue to go after late minute bread. Also, use Q1 placements as a guide for ad targeting in Q2, LOL’s secondary buying period since 2013, according to Kantar Media. TV still makes up most of LOL’s media mix but dollars have been moving more to direct response digital, including mobile, in recent quarters. 

Additional Insight

Media Spend: The Land O' Lakes brand receives the bulk of the company's ad spend. Last year $7.8 million went to measured media, down from $13 million and $23 million in 3014 and 2013, respectively, according to Kantar Media. The decline last year was led by a continued drop in TV ad spending.

National TV Spend: LOL hasn’t run any national TV ads yet this year. In fact, national TV last ran in May 2015, iSpot.tv reports.

Digital Breakdown: Since January, banners and high impact display has run primarily on local news and female focused food/drink, sports and fashion publishers, according to Moat. Top targeted sites include epicurious.com, vanityfair.com, glamour.com, housebeautiful.com, bonappetit.com, saveur.com, self.com, allure.com, foodneetwork.com, netmums.com and brides.com. 

Moat isn’t showing any video ads for LOL yet, but, like national TV, that should change shortly. 

Winmo profile)
4001 Lexington Avenue North
Arden Hills, MN 55126
(651) 375-2222

Tim Scott
Chief Marketing Officer (Assistant: Julie Williamson, (651) 375-5507)
(651) 375-2222
tscott@landolakes.com

Heather Anfang
Vice President, Marketing – US Dairy Foods
(651) 375-2222
hlanfang@landolakes.com