W. Atlee Burpee & Co. ups president
Seed manufacturer W. Atlee Burpee & Co. has announced the promotion of an executive to a top spot, according to the Philadelphia Business Journal
Chris Romas, previously chief operating officer at the Warminster, Pa.-based company, is now president. In this capacity, Romas heads all aspects of Burpee’s business and all company managers report to him.
Romas joined Burpee in 1991 as controller, and has held a range of roles including chief financial officer. Prior to joining the company, he was internal controls manager at George J. Ball Inc., former parent company to Burpee.
Founded in 1875, Burpee cultivates and markets a range seeds for consumers at retail garden centers and mass merchandisers. Burpee is also home to mail order and Internet retailers The Cook’s Garden and Heronswood Nursery.
’s top executive George Ball said that he is not retiring, but will step down from leading the company’s day-to-day operations.
Still serving as the company’s chairman and chief executive officer, Ball said that he will now focus on acquisitions, planning and new product development. He said that much of Burpee’s recent growth can be attributed to Romas’ “dynamic” leadership qualities.
“Romas and his retail team achieved spectacular growth not only in a resurgent gardening market, but also at a time when rivals were buying smaller companies and venture capital was entering the industry,” Ball said in a statement. “Throughout his career, he has attracted new talent while also developing lasting relations with the excellent managers in the other parts of the company.”
The move comes on the heels of Burpee’s earlier announcement that it is making a foray into consumer packaged food products (DailyVista article
According to The List database, Burpee has no creative agency relationships.
Nielsen Monitor-Plus shows that the company spent about $500,000 on media in 2007. About $400,000 was spent on national magazine ads and about $100,000 was spent on B-to-B efforts.
With new products in the hopper and a new head of daily ops, Burpee may be open to hearing from agencies that can assist in project creative that can turn into a long-term relationship. We suggest putting in a congratulatory message to Romas.