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The TruGreen Companies | Company Profile, Marketing Contacts, Media Spend, Brands




TruGreen, headquartered in Memphis, TN, is the nation's largest and most comprehensive provider of lawn and landscape services. TruGreen serves 2 million customers through over 300 branches located throughout the United States and Canada. TruGreen Lawn and Landcare services make it easy for you by delivering customized care solutions that are effective, innovative and responsible.

Main Telephone (901) 681-1800
Main Fax (901) 681-1805
Primary Address
860 Ridge Lake Boulevard
Memphis, TN 38120-9408
USA

The TruGreen Companies Contacts

Contacts (5/14)
Name Title State
Kari R. Chief Marketing Officer TN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (901) 681-1800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 860 Ridge Lake Boulevard
Memphis, TN
38120-9408
USA

Mark A. Vice President, Sales TN
Martin C. Vice President, Process Improvement TN
Jeff F. Vice President, Corporate Affairs TN
Stephanie E. Director, Customer Service TN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
LandCare *******
Greenspace Services Limited *
TruGreen *******
TruePerformance *
TruBlend *

Agency Relationships


Brand Agency Service From To
******** ********* media buying & planning unknown present
******** ******** AOR - public relations 2014 present
******** ******** ****** creative, digital 2008 present
******** ********* media buying & planning unknown present
******** ******** AOR - public relations 2014 present

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DailyVista

PR, Digital, TV Opps: TruGreen's contract with PR AOR to expire shortly?, ad presence rising


Subject: PR, online, digital, social media, display, TV, sponsorship

Company: TruGreen, the nation’s largest lawn care company, serving more than 1.8 million residential and commercial customers across the US.

Opportunity: TruGreen’s 16-month contract with Publicis’s content marketing and maximizing its rising traditional/digital advertising presence. The company has been moving away from telemarketing to engage customers since splitting from ServiceMaster in Jan. 2014.

Sellers – focus your pitch on end of Q2-Q3, TruGreen’s top buying periods. Publicis’s Zenith handles media planning and buying, according to The List.

Note that MSLGroup is TruGreen’s first PR AOR and that the landscape service expects to move into its new separate headquarters by mid-December. 

Additional Insight

Media Spend: TruGreen spent $6.7 million on measured media in the first half of 2015, up from only $1.2 million for all of 2014, according to Kantar Media. Almost all of this year’s spend has supported cable TV buys. Prior to 2014, the company spent about $5-$6 million  annually on advertising.

TV Breakdown: So far this year, $4.8 million has supported two national TV flights that aired March 1-May 5, after $0 was spent for all of 2014, iSpot.tv reports.

Digital Breakdown: TruGreen’s display presence has also skyrocketed compared to last year. Since January, 41 standard ads, 13 high impact ads and three video ads have run on 613 publishers (53% mobile), 86% of which were placed site direct versus programmatically. Mobile ads ran from February-August primarily on news and gardening/DIY related sites like jacksonsun.com, bhg.com, southernliving.com, ilovetoknow.com, dallasnews.com and gardenguides.com, according to Moat.

Desktop ran largely from March-July and mostly targeted arts & entertainment, business and gardening/DIY sites. Top publishers included hgtv.com, diynetwork.com, zillow.com, frontdoor.com, gactv.com, wunderground.com and gardenguides.com. Video is targeting the same mix as desktop, with ads running on several of the same sites including hgtv.com and diynetwork.com.

The TruGreen Companies 
860 Ridge Lake Blvd.
Memphis, TN 38120
(901) 681-1800

Kari Rajamiemi 
Chief Marketing Officer
(901) 681-1800
kari.rajaniemi@trugreenmail.com

Amy Simpson 
Director, Brand Communications
(901) 597-8309
amy.simpson@trugreenmail.com