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Vail Resorts, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Vail Resorts is one of the top ski resort operators in the United States and Canada. Headquartered in Broomfield, CO, the company operates six different vacation destinations.

Main Telephone (303) 404-1800
Main Fax (303) 404-6415
Primary Address
Post Office Box 7
Vail, CO 81658

Vail Resorts, Inc. Contacts

Contacts (5/17)
Name Title State
Chris J. Executive Vice President & Chief Operating Officer - Vail Mountain CO
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (303) 404-1800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 7
Vail, CO

John G. President, Global Mountain Development CO
Robert K. Chairman & Chief Executive Officer CO
Blaise C. Senior Mountain Adviser CO
Kirsten L. Chief Marketing Officer CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Breckenridge *****
Keystone *****
Heavenly *
Vail Resorts, Inc. *******

Agency Relationships

Brand Agency Service From To
************ **** **** creative 2010 present
******** **** **** creative 2010 present
******** **** **** creative 2010 present
**** *******, ***. **** **** creative 2010 present
**** *******, ***. ***** ***** Digital, Media Buying, Media Planning: Digital Video unknown present

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Who is the Executive Vice President & Chief Operating Officer - Vail Mountain of Vail Resorts, Inc.?

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Vail Resorts appoints new CMO

Vail Resorts Names Kirsten Lynch Chief Marketing Officer: Mountain resort operator Vail Resorts Inc. has announced the appointment of Kirsten Lynch as its new chief marketing officer, effective July 5.
Lynch will assume responsibilities for the company's marketing functions, including brand marketing; advertising; CRM; market research; pricing; eCommerce; online marketing and strategic alliances.
She is joining Vail Resorts from PepsiCo in Chicago, Ill., where she was CMO of its Quaker Foods and Snacks Division from 2009 to 2011.
Denver-based Cultivator Advertising & Design has served as Vail Resort’s agency of record since 2009, The List reports.
The company also contracts Denver-based BBDO West in San Francisco for creative, since last year.
Nielsen reports that Vail Resorts spent almost $6.5 million on advertising in 2010. About $2.9 million went towards local newspaper ads, about $1 million went towards national magazine ads and about $480,000 went towards local magazine ads.

Vail Resorts, Inc.
390 Interlocken Crescent
Broomfield, CO 80021
(303) 404-1800
Kirsten Lynch
Chief Marketing Officer
(303) 404-1800
(July 5)
Adam Sutner
Director, Marketing & Resort
(303) 404-1800
Robert Katz
Chief Executive Officer
(303) 404-1800