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The ServiceMaster Company | Company Profile, Marketing Contacts, Media Spend, Brands




ServiceMaster Company, headquartered in Memphis, TN, is a national service company serving both residential and commercial customers. Its services include lawn care and landscape maintenance, pest control, home warranty and home inspection services, disaster restoration and furniture repair.

Main Telephone (901) 597-1400
Main Fax
Primary Address
860 Ridge Lake Boulevard
Memphis, TN 38120
USA

The ServiceMaster Company Contacts

Contacts (5/13)
Name Title State
Robert G. Chief Executive Officer TN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (901) 597-1400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 860 Ridge Lake Boulevard
Memphis, TN
38120
USA

Dan M. Technology Officer TN
Marvin D. Chief Marketing & Strategy Officer TN
Peter T. Senior Vice President, Corporate Communications TN
Mary Kay R. Senior Vice President, Service & Operations TN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Merry Maids ******
Terminix *******
The ServiceMaster Company ******

Agency Relationships


Brand Agency Service From To
***** ***** ****** / ***** ***. public relations 2006 present
******** ****** / ***** ***. public relations 2006 present
******** ******** ******* creative 2013 present
*** ************* ******* ****** ***********, ***. multicultural 2008 present

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DailyVista

ServiceMaster gets SVP, Corp. Strategy, Marketing


The Story
Home services provider ServiceMaster Company announced the appointment of Jim Kunihiro as the new senior vice president of corporate strategy and marketing, according to the company.
 
Prior to joining Memphis, Tenn.-based ServiceMaster, Kunihiro served as executive vice president of strategy and marketing at water treatment company Culligan International, where he focused on driving growth and strategic positioning.
 
He also brings with him extensive experience from former strategic and leadership roles at PepsiCo, where he focused on developing a competitive strategy for the Gatorade and Quaker Foods divisions.
 
ServiceMaster provides residential and commercial customers with lawn care and landscape maintenance, termite and pest control, home warranties, disaster restoration, house cleaning, janitorial services, carpet cleaning, furniture repair and home inspection services.
 
The Research
Chairman and Chief Executive Officer Pat Spainhour expressed confidence in Kunihiro’s abilities to provide new and innovative marketing approaches for all of ServiceMaster Company’s current brands.
 
“We are pleased that Jim has joined the ServiceMaster family,” he said in a statement. “I am confident he will help deliver on our corporate objective to excel with our customers.”
 
Company spokesperson Gina Kamler told DailyVista that ServiceMaster implements both B-to-B and B-to-C marketing initiatives, but most of its services are consumer-focused.
 
“We do have a couple of commercial service lines, but we primarily do direct mail marketing to our consumers,” she said. "Jim Kunihiro will be our chief marketing and strategy officer in the company. He begins work next week and therefore we would be unable to speculate about any marketing changes that might take place until he has a chance to assess our current structure and strategy."
 
Kamler declined to comment any further on the company’s marketing strategy or its current agency status.
 
According to The List database, Chicago-based MSR Advertising Inc. has handled ServiceMaster Company’s media buying and planning, branding and direct marketing efforts on a project-by-project basis. Memphis-based Archer/Malmo Inc. has handled its database, direct marketing and public relations efforts since 2006.
 
Nielsen Monitor-Plus reported that the company spent about $500,000 on measured media in 2007. About $160,000 was spent on spot television, $150,000 was spent on national magazines and $110,000 was spent on outdoor ads.
 
The Direction
Because ServiceMaster Company seems to maintain relationships with agencies and keeps them on retainer to handle certain projects, interested parties should make approaches now in light of Kunihiro’s hire, in the midst of his efforts to take new marketing approaches, and discuss your agency’s ability to assist with specific tasks.

The ServiceMaster Company
860 Ridge Lake Boulevard
Memphis, TN 38120
(901) 766-1400
 
Jim Kunihiro
Senior Vice President, Corporate Strategy & Marketing
(901) 766-1400
 
Mitch Engel
Chief Marketing Officer
(630) 663-2220
 
Patrick Spainhour
Chairman & Chief Executive Officer
(901) 766-1400