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Wet Seal, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Wet Seal Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. The company currently operates about 494 stores in 47 states, the District of Columbia and Puerto Rico, including 399 Wet Seal stores and 95 Arden B stores.

Main Telephone (949) 699-3900
Main Fax (949) 583-0715
Primary Address
26972 Burbank Avenue
Foothill Ranch, CA 92610

Wet Seal, Inc. Contacts

Contacts (3)
Name Title State
Michelle S. Director, Store Operations CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (949) 699-3900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 26972 Burbank Avenue
Foothill Ranch, CA

Nicole D. Director, eCommerce CA
Ryan M. Digital Marketing Director CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
A. Aubrey *
Accessories For Life *
Accomplice *
Blue Asphalt *
Cement *

Agency Relationships

Brand Agency Service From To
*** ****, ***. **** ***** digital 2014 present

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Score 31 – Future Possibility: Wet Seal rehires former CEO in hopes of big turnaround

Subject: traditional, magazine, search, digital, omnichannel, social media

Company: Wet Seal, a specialty retailer of fashionable and contemporary apparel and accessory items based in Foothill Ranch, CA.      

Opportunity: Has rehired its former CEO in the face of a dire need for a turnaround. Recently, the company added new executives and board members and even launched a new mobile marketing campaign, but a return on these investments has yet to come. Anyone with a creative solution to revitalize the ailing brand should approach, particularly with digital, online, mobile and social media experience.  Even though Wet Seal currently only scores at 31, don’t be surprised if that number increases rapidly in light of the struggles facing the company. 

Additional Insight

Experience: It appears that in business, as in fashion, everything old is new again. Wet Seal has announced that CEO John Goodman (no, not that John Goodman) has stepped down and will be replaced by former Wet Seal CEO Ed Thomas. Thomas was the retailer’s CEO from October 2007 to January 2011 and its COO from 1992 to 2000. He is set to take over on Sept. 8. Goodman has been with the mall-centric, female-friendly clothing company for less than two years. 

Just a month ago, Wet Seal appointed a new chief merchandising officer, Christine Lee. Lee began her new role on Sept. 3 (research here). Adam Rothstein will begin his tenure as chairman of the board on Oct.1, replacing Lynda Davey, who has resigned. Wet Seal also added Gregory Taxin, president of Clinton Group, to its board. Clinton Group owns a 7% stake in the company. 

Sustained Struggles: The change in leadership comes after a number of disappointing quarters where the retailer seems to be hemorrhaging money. This quarter a loss of $22 million is projected, with a 12% drop in revenue. Sales for the quarter are projected at $121.2 million, with quarterly operating losses totaling approximately $23.3 million. 

In an effort to cauterize its wounds, Wet Seal is closing its Arden B business and opening a number of Wet Seal Plus Size stores. Of the 54 Arden B stores that are closing, 31 are scheduled to become Wet Seal Plus stores and 23 should become Wet Seal stores.    

Competitors:  Competitors include H&M, Zara, Topshop, Forever 21, Charlotte Russe and Rue 21.

Media Spend: Last year, Wet Seal's media spend was just under a $1 million, largely spent on magazine and search ads.

Agency Relationships: 

Wet Seal, Inc. 
26972 Burbank Ave.
Foothill Ranch, CA 92610
(949) 699-3900

Christine MacGregor 
Vice President, Marketing & E-Commerce
(949) 699-4026

Christine Lee 
Chief Merchandising Officer
(949) 699-3900