Levi Strauss & Company | Company Profile, Marketing Contacts, Media Spend, Brands
Levi Strauss & Company is a branded apparel company that designs and markets jeans, pants, tops, jackets and related accessories for men, women and children under its Levi's, Dockers and Levi Strauss Signature brands in markets around the world. The company distributes its Levi's and Dockers products primarily through chain retailers and department stores in the U.S. and primarily through department stores, specialty retailers and franchised stores abroad.
|Main Telephone||(415) 501-6000|
|Main Fax||(415) 501-3939|
Levi Strauss & Company ContactsContacts (5/43)
|James C.||Executive Vice President & Global President, Levis||CA|
Sample of Associated Brands
|Kelly M.||Senior Vice President & Chief Communications Officer||CA|
|Jennifer S.||Chief Marketing Officer, Levi's Brand||CA|
|Roland P.||Senior Vice President & Chief Information Officer||CA|
|Chip B.||President & Chief Executive Officer||CA|
|Levi Red Tab||*|
|Levi Strauss & Company||*******|
|Dockers Signature Khaki||******|
|*******||*** ****||media buying & planning||2015||present|
|*******||*** ******** *'******* + ********||Creative||unknown||present|
|*******||*** ***.||AOR - customer marketing||2007||present|
|*******||*** ****||media buying & planning||unknown||present|
Who is the Executive Vice President & Global President, Levis of Levi Strauss & Company?
Who is the marketing contact for clothing manufacturers in CA
What is the email of the Senior Vice President & Chief Communications Officer of Levi Strauss & Company?
What is direct phone of the Chief Marketing Officer, Levi's Brand of Levi Strauss & Company?
Who is the media buying & planning agency of Levi Strauss & Company?
Your personal LinkedIn™ network connections
Q4 Media Opps Update: Levi's launches largest women's focused campaign in company history
Subject: TV, digital, social media, experiential, sponsorship, online
Brand: Levi Strauss & Co.
Update (7/8): Levi’s has launched its largest ever women’s campaign behind a new women’s denim collection that FCB‘s “Live in Levi’s” effort. Budgets haven’t been disclosed for the Interpublic agency’s campaign but it includes TV, digital, social, cinema and print elements. Furthermore, partnerships are underway with PopSugar and NCN on a location-based push and retargeting cinema ads to moviegoers’ mobile phones.
It’s probably too late to secure summer dollars, but look towards fall and the winter holiday period, when Levi’s tends to skew ad spend. Sellers that can engage upscale, 35+ women should have an advantage, given Levi’s struggles to engage this segment in the past. Omnicom’s OMD handles media planning and buying.
Below originally published 5/1
Opportunity: Rebooting its women's collection in July, with a major campaign slated for the second half of the year behind the new before, Levi's has struggled in the past to grow women's share in premium denim ($50-$75 and higher). The new collection, slated to hit retail doors and levi.com in July, ranges from $60-$120 and Revel is priced between $98-$128, meaning Levi's may be more willing at this point to work with new sellers that can reach older (35+), upscale women effectively.
It's surprising that RFPs are underway for July but not fall yet. Father's Day is coming up, so maybe more of the emphasis is on Dockers at this point. Hopefully, Levi's isn't just going with past partners.
On the national TV front, Levi's targets a wider male and female demo since targeting here is more limited than digital. Levi's spent $3.5 million on its first national TV flight of 2015 (2/15-3/3), largely targeting male-dominated sports and comedy programming (see iSpot.tv‘s targeting breakdown right).
Competition: Levi's faces several competitors in the older, upscale women segment. NYDJ (Not Your Daughter's Jeans) is the largest women's jeans brand in the department store segment, according to market research firm NPD Group.
Agency Roster: Interpublic's Wieden + Kennedy, which lost the account in Oct. 2013.
Levi Strauss & Company
1155 Battery St.
San Francisco, CA 94111
Chief Marketing Officer – Levi's Brand
Executive Vice President & President – Levi's