Levi Strauss & Company | Company Profile, Marketing Contacts, Media Spend, Brands
Levi Strauss & Company is a branded apparel company that designs and markets jeans, pants, tops, jackets and related accessories for men, women and children under its Levi's, Dockers and Levi Strauss Signature brands in markets around the world. The company distributes its Levi's and Dockers products primarily through chain retailers and department stores in the U.S. and primarily through department stores, specialty retailers and franchised stores abroad.
|Main Telephone||(415) 501-6000|
|Main Fax||(415) 501-3939|
Levi Strauss & Company ContactsContacts (5/38)
|James C.||Executive Vice President & Global President, Levis||CA|
Sample of Associated Brands
|Kelly M.||Senior Vice President & Chief Communications Officer||CA|
|Jennifer S.||Chief Marketing Officer, Levi's Brand||CA|
|Roland P.||Senior Vice President & Chief Information Officer||CA|
|Chip B.||President & Chief Executive Officer||CA|
|Levi Red Tab||*|
|Levi Strauss & Company||*******|
|Dockers Signature Khaki||*****|
|*******||*** ****||media buying & planning||2015||present|
|*******||*** ******** *'******* + ********||Creative||unknown||present|
|*******||*** ****||media buying & planning||unknown||present|
|*******||*** ***.||AOR - customer marketing||2007||present|
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Q2 Digital Opps: Dockers Father's Day media planning underway?
Subject: Digital, online, TV, print, sponsorship
Brand: Winmo profile)
Opportunity: With Father’s Day only four months away, sellers should push hard now to secure upcoming Dockers’ campaign dollars since planning is likely underway for the key revenue period. We were told that planning for last year’s Father’s Day campaign was finalized by the end of March. Q2 is typically Dockers’ top advertising period and support should be even higher this year given the brand’s ongoing 30th anniversary celebration.
Furthermore, digital has accounted for the majority of Dockers’ ad spend since 2013, Shaun Lewis, global marketing VP for Dockers, told OMD handles media planning and buying, according to The List.
Media Spend: Dockers spent $2.3 million on measured media in 2014, down from $3.4 million in 2013, according to Kantar Media. Besides digital, cable TV and national magazine ads make up a substantial part of Docker’s paid media budget.
Digital Breakdown: Last year, Dockers ran 120 standard ads, 212 high impact ads and eight video ads on about 400 publishers (38% mobile), 90% of which was placed site direct. Desktop mostly targeted news and sports publishes, while mobile centered more on female focused news, entertainment and hobby sites, Moat reports.
1155 Battery St.
San Francisco, CA 94111
Vice President, Global Marketing – Dockers