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Levi Strauss & Company | Company Profile, Marketing Contacts, Media Spend, Brands

Levi Strauss & Company is a branded apparel company that designs and markets jeans, pants, tops, jackets and related accessories for men, women and children under its Levi's, Dockers and Levi Strauss Signature brands in markets around the world. The company distributes its Levi's and Dockers products primarily through chain retailers and department stores in the U.S. and primarily through department stores, specialty retailers and franchised stores abroad.

Main Telephone (415) 501-6000
Main Fax (415) 501-3939
Primary Address
1155 Battery Street
San Francisco, CA 94111

Levi Strauss & Company Contacts

Contacts (5/43)
Name Title State
James C. Executive Vice President & Global President, Levis CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (415) 501-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1155 Battery Street
San Francisco, CA

Kelly M. Senior Vice President & Chief Communications Officer CA
Jennifer S. Chief Marketing Officer, Levi's Brand CA
Roland P. Senior Vice President & Chief Information Officer CA
Chip B. President & Chief Executive Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Levi's Jeans *
Levi Red Tab *
Levi's Silvertab *
Levi Strauss & Company *******
Dockers Signature Khaki ******

Agency Relationships

Brand Agency Service From To
******* *** **** media buying & planning 2015 present
******* *** **** Creative unknown present
******* *** ******** *'******* + ******** Creative unknown present
******* *** ***. AOR - customer marketing 2007 present
******* *** **** media buying & planning unknown present

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Q4 Media Opps Update: Levi's launches largest women's focused campaign in company history

Subject: TV, digital, social media, experiential,  sponsorship, online

Brand: Levi Strauss & Co.

Update (7/8): Levi’s has launched its largest ever women’s campaign behind a new women’s denim collection that FCB‘s “Live in Levi’s” effort. Budgets haven’t been disclosed for the Interpublic agency’s campaign but it includes TV, digital, social, cinema and print elements. Furthermore, partnerships are underway with PopSugar and NCN on a location-based push and retargeting cinema ads to moviegoers’ mobile phones. 

It’s probably too late to secure summer dollars, but look towards fall and the winter holiday period, when Levi’s tends to skew ad spend. Sellers that can engage upscale, 35+ women should have an advantage, given Levi’s struggles to engage this segment in the past. Omnicom’s OMD handles media planning and buying.

Below originally published 5/1

Opportunity: Rebooting its women's collection in July, with a major campaign slated for the second half of the year behind the new beforeLevi's has struggled in the past to grow women's share in premium denim ($50-$75 and higher). The new collection, slated to hit retail doors and in July, ranges from $60-$120 and Revel is priced between $98-$128, meaning Levi's may be more willing at this point to work with new sellers that can reach older (35+), upscale women effectively. 

It's surprising that RFPs are underway for July but not fall yet. Father's Day is coming up, so maybe more of the emphasis is on Dockers at this point. Hopefully, Levi's isn't just going with past partners.

Additional Insight

Media Spend Breakdown: Levi's allocates about $30 million annually towards measured media, with the majority going to broadcast, magazine and digital ads in the second half of the year. The “

On the national TV front, Levi's targets a wider male and female demo since targeting here is more limited than digital. Levi's spent $3.5 million on its first national TV flight of 2015 (2/15-3/3), largely targeting male-dominated sports and comedy programming (see‘s targeting breakdown right).

Competition: Levi's faces several competitors in the older, upscale women segment. NYDJ (Not Your Daughter's Jeans) is the largest  women's jeans brand in the department store segment, according to market research firm NPD Group.

Agency Roster: Interpublic's Wieden + Kennedy, which lost the account in Oct. 2013. 

Levi Strauss & Company
1155 Battery St.
San Francisco, CA 94111
(415) 501-6000

Jennifer Sey
Chief Marketing Officer – Levi's Brand
(415) 501-6000

James Curleigh
Executive Vice President & President – Levi's
(415) 501-6000