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Patagonia Works | Company Profile, Marketing Contacts, Media Spend, Brands




Patagonia, Inc. / Lost Arrow Corporation is a Ventura, CA, based clothing company, focusing mainly on outdoor clothing for men, women and children. Patagonia is a worldwide business that makes clothes for climbing - as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running.

Main Telephone (805) 643-8616
Main Fax (805) 653-6355
Primary Address
Post Office Box 150
Ventura, CA 93002
USA

Patagonia Works Contacts

Contacts (5/17)
Name Title State
Rick R. President, Environmental Initiatives & Special Media Projects CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (805) 643-8616
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 150
Ventura, CA
93002
USA

Rose M. Chief Executive Officer & President CA
John C. Vice President, Global Sales CA
Cory B. Vice President, Marketing CA
Bill B. Brand Creative Director CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Patagonia Inc. (apparel) *******
Patagonia Works *

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DailyVista

Score 55: Close Watch – Osprey Packs taps marketing director to lead global strategy


Subject: digital, social media, event, sponsorship, experiential, video

Company: Osprey Packs, maker of packs for outdoor, cycling, travel and urban adventures. Osprey is headquartered in Cortex, Co.

Opportunity: Named Rob BonDurant as director of marketing to lead the development and execution of a comprehensive worldwide marketing strategy. As a member of the executive leadership team,  he will assist with brand awareness as the company looks to continue its growth and invest in a next generation, global communications strategy.  COO Kenny Ballard said that, in the short time BonDurant has been on board, he has “provided valuable direction, creative thinking and a clear understanding of the Osprey brand.”

Close-Watch

Therefore, reach out now as BonDurant settles into his new role and begins to hammer out a marketing strategy. Osprey has focused largely on earned media, experiential and sponsorship to reach consumers, bu advertising could become a bigger part of the mix as it engages a wider, more mainstream customer mix. The company clearly wants take advantage of beneficial active lifestyle trends and reach new consumers hitting the bikes.

Additional Insight

Experience: BonDurant most recently served as director of global marketing for   

Competitors:  Columbia Sportswear, Jansport, Patagonia, REI, Mountain Hardware, LL Bean, to name a few.

Digital Breakdown: According to Moat, Osprey has run three standard display ads on three publishers so far this year, which is only one more publisher than the same period in 2014. FY 2014 only saw five ads on three publishers (nationalgeographic.com, outdoorsmagic.com and mtbr.com). 2014 ads were run in May, Nov. and Dec, so there may still be time to secure ad dollars for the end of the year here.

Agency Relationships:here)

Osprey Packs 
115 Progress Cir.
Cortex, CO 81321

Rob BonDurant 
Director, Marketing
rob@ospreypacks.com**

Sarah Harper Burke 
Retail Marketing Manager
sarah@ospreypacks.com

Courtney Hart 
Marketing Manager
courtney@ospreypacks.com

Kelsy Woodson 
Event & Social Media Coordinator
kelsy@ospreypacks.com         

**Email follows company format, but has not been verified