Patagonia Works | Company Profile, Marketing Contacts, Media Spend, Brands
Patagonia, Inc. / Lost Arrow Corporation is a Ventura, CA, based clothing company, focusing mainly on outdoor clothing for men, women and children. Patagonia is a worldwide business that makes clothes for climbing - as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running.
|Main Telephone||(805) 643-8616|
|Main Fax||(805) 653-6355|
Patagonia Works ContactsContacts (5/22)
|Rick R.||President, Environmental Initiatives & Special Media Projects||CA|
Sample of Associated Brands
|Rose M.||Chief Executive Officer & President||CA|
|John C.||Vice President, Global Sales||CA|
|Cory B.||Vice President, Marketing||CA|
|Bill B.||Brand Creative Director||CA|
|Patagonia Inc. (apparel)||******|
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Score 55: Close Watch – Osprey Packs taps marketing director to lead global strategy
Subject: digital, social media, event, sponsorship, experiential, video
Company: Osprey Packs, maker of packs for outdoor, cycling, travel and urban adventures. Osprey is headquartered in Cortex, Co.
Opportunity: Named Rob BonDurant as director of marketing to lead the development and execution of a comprehensive worldwide marketing strategy. As a member of the executive leadership team, he will assist with brand awareness as the company looks to continue its growth and invest in a next generation, global communications strategy. COO Kenny Ballard said that, in the short time BonDurant has been on board, he has “provided valuable direction, creative thinking and a clear understanding of the Osprey brand.”
Therefore, reach out now as BonDurant settles into his new role and begins to hammer out a marketing strategy. Osprey has focused largely on earned media, experiential and sponsorship to reach consumers, bu advertising could become a bigger part of the mix as it engages a wider, more mainstream customer mix. The company clearly wants take advantage of beneficial active lifestyle trends and reach new consumers hitting the bikes.
Competitors: Columbia Sportswear, Jansport, Patagonia, REI, Mountain Hardware, LL Bean, to name a few.
Digital Breakdown: According to Moat, Osprey has run three standard display ads on three publishers so far this year, which is only one more publisher than the same period in 2014. FY 2014 only saw five ads on three publishers (nationalgeographic.com, outdoorsmagic.com and mtbr.com). 2014 ads were run in May, Nov. and Dec, so there may still be time to secure ad dollars for the end of the year here.
115 Progress Cir.
Cortex, CO 81321
Sarah Harper Burke
Retail Marketing Manager
Event & Social Media Coordinator
**Email follows company format, but has not been verified