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Head USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Norwalk, CT, Head USA, Inc. is a sports services company which markets sporting goods including equipment and accessories. A subsidiary of Head NV, Head USA's operations are segmented into four divisions, winter sports, racquet sports, diving and licensing and their products include apparel, bicycles, watches, toiletries, bags and footwear.

Main Telephone (800) 874-3235
Main Fax
Primary Address
3125 Sterling Circle
Suite 101
Boulder, CO 80301
USA

Head USA, Inc. Contacts

Contacts (4)
Name Title State
Barnaby R. Controller CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (800) 874-3235
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3125 Sterling Circle
Suite 101
Boulder, CO
80301
USA

Jon R. Vice President, Sales & Marketing - Winter Sports CO
Julia B. Communications Manager - Tyrolia Winter Sports, USA CO
Jon W. Manager - USA Water Sports CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Mares and Dacor *
Head ******
Tyrolia *
Head USA, Inc. ****

Agency Relationships


Brand Agency Service From To
**** ***, ***. ******* ****** **** Creative unknown present

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DailyVista

New Biz Brief: Head North America promotes winter sports marketing head


Subject: Sponsorship, digital, print, social media

Company: Head USA, a Boulder, Colo.-based sports service company that markets sporting goods, including equipment and accessories. Head’s business is organized into four divisions: Winter Sports; Racquet Sports; Diving; and Licensing.

Opportunity: Promoted Jon Rucker to SVP of sales and marketing (CMO) for Winter Sports. Approach with high ROI endemic media buys and sponsorships that will put Head front-and-center with its target Winter audience. The brand is on a roll lately and looking to build further off strong momentum. 

Additional Insight

Experience: Rucker has worked in sales and marketing with Head since 2009. Kevin Kempin, CEO and president of Head USA, said: “Jon and his team have reinvigorated the Head brand in the U.S.  Recent reports confirm this brand, with Head receiving awards for the greatest overall growth, most improved in consumer demand, credibility with serious skiers and dealer profitability. Also, #1 in dealer confidence…a sterling report card” (according to the 2013/2014 Sports Marketing Surveys Ski Dealer Trend Report).

Sponsored Athletes: Head sponsors a number of athletes, including: Lindsey Vonn, Julia Mancuso, Ted Ligety, Bode Miller, Andy Murray and Maria Sharapova.   

Competitors:  Yonex Corporation, to name a few.

Media Spend: According to Kantar Media, Head USA spent $177,346 on measured media in 2013. While most was dedicated to digital ($86,000) , print and broadcast were also utilized ($90,000 combined).

Head USA, Inc. 
3125 Sterling Cir.
Suite 101
Boulder, CO 80301
(800) 874-3235

Jon Rucker 
Senior Vice President, Sales & Marketing – Winter Sports
(720) 708-6403
jrucker@us.head.com