Head USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Based in Norwalk, CT, Head USA, Inc. is a sports services company which markets sporting goods including equipment and accessories. A subsidiary of Head NV, Head USA's operations are segmented into four divisions, winter sports, racquet sports, diving and licensing and their products include apparel, bicycles, watches, toiletries, bags and footwear.
|Main Telephone||(800) 874-3235|
Head USA, Inc. ContactsContacts (4)
Sample of Associated Brands
|Jon R.||Vice President, Sales & Marketing - Winter Sports||CO|
|Julia B.||Communications Manager - Tyrolia Winter Sports, USA||CO|
|Jon W.||Manager - USA Water Sports||CO|
|Mares and Dacor||*|
|Head USA, Inc.||*|
Who is the Controller of Head USA, Inc.?
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What is the email of the Vice President, Sales & Marketing - Winter Sports of Head USA, Inc.?
What is direct phone of the Communications Manager - Tyrolia Winter Sports, USA of Head USA, Inc.?
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New Biz Brief: Head North America promotes winter sports marketing head
Subject: Sponsorship, digital, print, social media
Company: Head USA, a Boulder, Colo.-based sports service company that markets sporting goods, including equipment and accessories. Head’s business is organized into four divisions: Winter Sports; Racquet Sports; Diving; and Licensing.
Opportunity: Promoted Jon Rucker to SVP of sales and marketing (CMO) for Winter Sports. Approach with high ROI endemic media buys and sponsorships that will put Head front-and-center with its target Winter audience. The brand is on a roll lately and looking to build further off strong momentum.
Experience: Rucker has worked in sales and marketing with Head since 2009. Kevin Kempin, CEO and president of Head USA, said: “Jon and his team have reinvigorated the Head brand in the U.S. Recent reports confirm this brand, with Head receiving awards for the greatest overall growth, most improved in consumer demand, credibility with serious skiers and dealer profitability. Also, #1 in dealer confidence…a sterling report card” (according to the 2013/2014 Sports Marketing Surveys Ski Dealer Trend Report).
Sponsored Athletes: Head sponsors a number of athletes, including: Lindsey Vonn, Julia Mancuso, Ted Ligety, Bode Miller, Andy Murray and Maria Sharapova.
Competitors: Yonex Corporation, to name a few.
Media Spend: According to Kantar Media, Head USA spent $177,346 on measured media in 2013. While most was dedicated to digital ($86,000) , print and broadcast were also utilized ($90,000 combined).
Head USA, Inc.
3125 Sterling Cir.
Boulder, CO 80301
Senior Vice President, Sales & Marketing – Winter Sports