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Pearl Izumi | Company Profile, Marketing Contacts, Media Spend, Brands




Pearl Izumi, headquartered in Louisville, CO, is a world leader in technical cycling, biking, running and active outdoor wear for men and women. The company products are fully warranted against defects in materials and workmanship. If a product becomes defected, it is replaced or repaired without charge.

Main Telephone (303) 460-8888
Main Fax (303) 466-4237
Primary Address
101 South Taylor Avenue
Louisville, CO 80027
USA

Pearl Izumi Contacts

Contacts (5)
Name Title State
Geoff S. Vice President & Global Marketing Director CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 460-8888
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 101 South Taylor Avenue
Louisville, CO
80027
USA

Cache M. Vice President, Marketing & Merchandising CO
Ted B. Director, Innovation & Advanced Development CO
Donald M. Sports Marketing Manager CO
Cara P. Product Line Manager CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Pearl Izumi ******
DashAmerica, Inc. *

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DailyVista

Sponsorship Opps: Performance apparel co. Pearl Izumi names PR, communications AOR


Subject: digital, PR, brand communications, events, social media

Company: Pearl Izumi, maker of ride, run and triathlon performance apparel headquartered in Louisville, Colo.

Opportunity: The performance apparel company has hired Verde Brand Communications as its PR and brand communications AOR. Verde is tasked with highlighting the company’s two existing campaigns – Ride 365 and Run365 – through traditional PR, digital content and the launch of new technologies and product collections. “Verde's integrated brand communications, creative storytelling, and authentic passion for cycling and endurance sports is the perfect fit for strategizing and executing our exciting brand direction,” said Geoff Shaffer, VP of global brand marketing at Pearl Izumi.  PR agency hires by companies looking to jumpstart their business are often an early sign of higher media and sponsorship investments so keep Pearl Izumi on your radar over the next 12 months.

Additional Insight

Media Spend: According to Kantar Media, Pearl Izumi spent $425,000 on measured media in 2013. This was mostly allocated to magazines ($324,508), with the remainder split between broadcast and digital. 

Other Agency Relationships: According to The List, Goodness Mfg. handles interactive work for the company. 

Pearl Izumi 
101 S. Taylor
Louisville, CO 80027
(303) 460-8888

Mr. Cache Mundy 
Vice President, Marketing & Merchandising
(303) 464-6250
cmundy@pearlizumi.com

Geoff Shaffer 
Vice President, Global Brand Marketing
(303) 464-6124
gshaffer@pearlizumi.com

Donald Meyer 
Manager, Sports Marketing
(303) 464-6123
dmeyer@pearlizumi.com