Pearl Izumi | Company Profile, Marketing Contacts, Media Spend, Brands
Pearl Izumi, headquartered in Louisville, CO, is a world leader in technical cycling, biking, running and active outdoor wear for men and women. The company products are fully warranted against defects in materials and workmanship. If a product becomes defected, it is replaced or repaired without charge.
|Main Telephone||(303) 460-8888|
|Main Fax||(303) 466-4237|
Pearl Izumi ContactsContacts (2)
|Geoff S.||Vice President & Global Marketing Director||CO|
Sample of Associated Brands
|Cara P.||Product Line Manager||CO|
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Sponsorship Opps: Performance apparel co. Pearl Izumi names PR, communications AOR
Subject: digital, PR, brand communications, events, social media
Company: Pearl Izumi, maker of ride, run and triathlon performance apparel headquartered in Louisville, Colo.
Opportunity: The performance apparel company has hired Verde Brand Communications as its PR and brand communications AOR. Verde is tasked with highlighting the company’s two existing campaigns – Ride 365 and Run365 – through traditional PR, digital content and the launch of new technologies and product collections. “Verde's integrated brand communications, creative storytelling, and authentic passion for cycling and endurance sports is the perfect fit for strategizing and executing our exciting brand direction,” said Geoff Shaffer, VP of global brand marketing at Pearl Izumi. PR agency hires by companies looking to jumpstart their business are often an early sign of higher media and sponsorship investments so keep Pearl Izumi on your radar over the next 12 months.
Media Spend: According to Kantar Media, Pearl Izumi spent $425,000 on measured media in 2013. This was mostly allocated to magazines ($324,508), with the remainder split between broadcast and digital.
Other Agency Relationships: According to The List, Goodness Mfg. handles interactive work for the company.
101 S. Taylor
Louisville, CO 80027
Mr. Cache Mundy
Vice President, Marketing & Merchandising
Vice President, Global Brand Marketing
Manager, Sports Marketing