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INVISTA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Wichita, KS, Invista is an international textile and polymer manufacturing company composed of five business units (apparel, interiors, intermediates, performance and textile fibers and polymers and resins). The company's portfolio includes the brand names Stainmaster, Lycra and Thermolite.

Main Telephone (302) 683-3000
Main Fax
Primary Address
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
USA

INVISTA, Inc. Contacts

Contacts (5/16)
Name Title State
Joe C. Vice President, Operations KS
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (316) 828-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three Little Falls Centre
2801 Centerville Road
Wilmington, DE
19808
USA

Melissa M. Vice President, Global Marketing GA
Karie F. Global Brand & Communications Director DE
Cindy M. Global Brand & Marketing Director NC
Jodie S. Director, Public Affairs & Corporate Communication KS

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Antron *
CoolMax *
Cordura *
Intermediates *
Supplex *

Agency Relationships


Brand Agency Service From To
****** ***** ********* AOR - creative 2013 present
******* ******** media buying & planning unknown present
*********** ***&* **** **** creative 2013 present
*********** ***&* **** **** media buying & planning 2013 present
*********** ***** ********* creative, brand strategy & product launches unknown present

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DailyVista

New Biz Brief: Lycra launches new brand positioning


Subject: TV, print, digital, social media, experiential

Company: Invista, one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. Its brands include Lycra, thermolite, Tactel and Solarmax.

Opportunity: Recently launched here). Invista wants to increase awareness of Lycra with younger customers, male and female millennials, so continue to approach with integrated TV, digital, online and event strategies that will make the brand more top-of-mind with this audience. 

Additional Insight

Competition: Shapewear brands have reported higher sales since Spanx launched in 2000. Additional competitors include Yummie Tummie, Lysse, Doris, Ruby Ribbon and Maidenform, which Hanes acquired in October to expand its presence in the shapewear and intimate apparel segment (research here).

robert.l.kirkwood@invista.com 

Dianne Lober
Marketing Communications Manager – Lycra
(302) 683-3017
dianne.w.lober@invista.com