INVISTA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Wichita, KS, Invista is an international textile and polymer manufacturing company composed of five business units (apparel, interiors, intermediates, performance and textile fibers and polymers and resins). The company's portfolio includes the brand names Stainmaster, Lycra and Thermolite.
|Main Telephone||(302) 683-3000|
INVISTA, Inc. ContactsContacts (5/18)
|Joe C.||Vice President, Operations||KS|
Sample of Associated Brands
|Melissa M.||Global Vice President, Apparel Business - Intimate & Swimwear||GA|
|Karie F.||Global Brand & Communications Director||DE|
|Cindy M.||Global Brand & Marketing Director||NC|
|Jodie S.||Director, Public Affairs & Corporate Communication||KS|
Who is the Vice President, Operations of INVISTA, Inc.?
Who is the marketing contact for clothing manufacturers in KS
What is the email of the Global Vice President, Apparel Business - Intimate & Swimwear of INVISTA, Inc.?
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New Biz Brief: Lycra launches new brand positioning
Subject: TV, print, digital, social media, experiential
Company: Invista, one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. Its brands include Lycra, thermolite, Tactel and Solarmax.
Opportunity: Recently launched here). Invista wants to increase awareness of Lycra with younger customers, male and female millennials, so continue to approach with integrated TV, digital, online and event strategies that will make the brand more top-of-mind with this audience.
Competition: Shapewear brands have reported higher sales since Spanx launched in 2000. Additional competitors include Yummie Tummie, Lysse, Doris, Ruby Ribbon and Maidenform, which Hanes acquired in October to expand its presence in the shapewear and intimate apparel segment (research here).
Marketing Communications Manager – Lycra