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Mizuno Sports USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Mizuno Sports USA, Inc. produces performance equipment for various sporting activities. Since 1906, Mizuno has introduced innovations in sporting equipment, including the Breath Thermo absorption clothing line. The company is based in Norcross, GA. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue is not readily available. Therefore, the revenue figure presented below is that of the parent company. **

Main Telephone (770) 441-5553
Main Fax (770) 448-3234
Primary Address
4925 Avalon Ridge Parkway
Norcross, GA 30071
USA

Mizuno Sports USA, Inc. Contacts

Contacts (5/12)
Name Title State
Bob P. President GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (770) 441-5553
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4925 Avalon Ridge Parkway
Norcross, GA
30071
USA

Mark O. Chief Operating Officer GA
Dick L. Senior Vice President & General Manager, Mizuno USA - Golf Division GA
Jim G. Director, Diamond Promotions GA
Kimberly H. Senior Director, Brand Marketing - Running Division GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Mizuno Sports USA, Inc. *****

Agency Relationships


Brand Agency Service From To
****** ****** ***, ***. ********* ***. Creative, Media Buying, Media Planning 2015 present
****** ****** ***, ***. ****** **** Digital 2016 present

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DailyVista

Campaign Imminent Update: Mizuno hires brand marketing VP following AOR appointment


Subject: Sponsorship, online, digital, social media, TV, print, outdoor

Company: Mizuno USA, Japanese athletic brand with U.S. headquarters in Norcross, Ga. The company's most dominant categories are golf, volleyball and running.

Update (6/2): After hiring 22squared as AOR in the spring (more below), Mizuno has appointed Mark O’Brien as VP of brand marketing and management, effective June 1. Reporting to President Puccini, he’ll lead all marketing efforts, with the goal of positioning the brand as “a frontrunner in the increasing competitive sporting goods environment, according to a statement. The agency’s work is expected to break next year, so continue to make pitches for spring/summer that will boost Mizuno’s awareness with the active lifestyle and running enthusiast segments.

Mizuno may launch a large-scale campaign, but we hear it wants to take a more cost-effective approach going forward, focusing less on video ads, for example. As a result, decision makers should be most receptive to authenticity plays – event, experiential and cause marketing executions – that will engage athletes, especially runners, of all skill levels. 

Experience: O”Brien has been MO of Boys & Girls Clubs of America since last year. Before that, he was CMO at HoneyBaked Ham from 2010-2014.

Update (4/17): We reported on this almost a month ago (more info below), but Mizuno has 22squared will be AOR for the Americas region, handling all advertising and marcom activities including strategy, creative, social media, content creation and media planning and buying. 22squared's first work is expected to break early next year, so pitch advertising and sponsorship platforms for spring/summer now that will help Mizuno appeal to broader active lifestyle consumers. Mizuno may launch a large-scale campaign, but we hear it wants to take a more cost-effective approach going forward, focusing less on video ads, for example. As a result, the brand should be most receptive to authenticity plays, event, experiential and cause marketing executions that will engage athletes, especially runners, of all skill levels. 

 22squared's Ed Klein EVP, executive group director, is the account lead on Mizuno, according to a statement.

Update (4/3): Last week we reported that  22squared picked up Mizuno after a review (more info below) and now the athletic brand has just launched the “Every Mile Changes You” running campaign (not from 22squared).

Building off last year's “What if Everybody Ran” campaign, “Every Mile” kicks off by supporting two causes:expanded its relationship with Back no My Feet earlier this year, becoming the nonprofit's national running shoe provider. 

Originally published March 26

Opportunity: The wins continue for What if Everybody Ran?” (budget estimated at $2 million) and golf-focused “Play Famously” campaigns. However, we hear the brand wants to take a more cost-effective approach going forward, focusing less on video ads, for example. Therefore, personalized campaigns and longer-term authentic brand branding should be at the heart of your approach. 

Additional Insight

Incumbent: Cheil's here).

Display Targeting: In Q1, Mizuno ran standard display ads with 35 publishers, including menshealth.com, fitnessmagazine.com, eastbay.com, active.com, runnersworld.com and shape.com. About 94% of these ads were purchased directly from the publishers and less than 1% were mobile, Moat reports.

US Growth: According to Women's Wear Daily, Mizuno has tripled its US business over the past 13 years as its evolved into a multi-specialty brand. Mizuno will continue to boost its profile and appeal to a broader, less performance, more lifestyle focused consumer. For example, the Running Division is an “especially critical piece” of Mizuno's growth plans, Bob Puccini, president of Mizuno USA, said in a slated to debut later this year

Mizuno USA
4925 Avalon Ridge Parkway
Norcross, GA 30071
(770) 441-5553

Bob Puccini
President
(770) 441-5553
bob.puccini@mizunousa.com

Ahmet Abaci
Vice President, Brand Marketing & Management
(770) 441-5553
ahmet.abaci@mizunousa.com

Kimberly Hoey
Brand Marketing Director – Running Division
(770) 441-5553
kim.folk@mizunousa.com