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EVINE Live | Company Profile, Marketing Contacts, Media Spend, Brands

ValueVision Media, headquartered in Eden Prairie, MN, is owns and operates ShopNBC, a multi-channel, electronic retailer operating with a premium lifestyle brand. The company sells general merchandise to consumers through television and the Internet.

Main Telephone (952) 943-6000
Main Fax (952) 943-6711
Primary Address
6740 Shady Oak Road
Eden Prairie, MN 55344-3433

EVINE Live Contacts

Contacts (5/7)
Name Title State
Bob R. Chairman & Interim Chief Executive Officer MN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (952) 943-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6740 Shady Oak Road
Eden Prairie, MN

Nicole O. Executive Vice President & Chief Marketing Officer MN
Sunil V. Chief Digital Officer MN
Jean S. Senior Vice President, Special Projects, Sales Planning & Programming MN
Thomas K. Vice President, eCommerce MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ValueVision Media, Inc. ***** ***
EVINE Live ****

Agency Relationships

Brand Agency Service From To
***** **** ****** **** ****** ********* Public Relations 2016 present

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Account in Jeopardy Update: No. 21 E-commerce company Evine Live names CMO amid rebrand (Score 80)

Update (4/15): Evine Live has named Penny Burnett as its CMO and SVP. Burnett joins from Global Brands Group, where she served as VP of merchandising. Evine recently began a rebranding initiative, designed to position the company as a digital commerce company (more below). Reach out to Burnett now as she asses the marketing strategy and puts new plans in place that will fit with the company’s long-term goals. The new CMO appointment pushes Evine from a 72 to an 80 in our agency new business predictive analysis model, jumping from No. 75 to No. 21 on our Vulnerable Account Index (VAI)

Subject: digital, TV, social media, online, mobile

Company: EVINE Live, formerly ValueVision Media, is a digital commerce company that operates as ShopHQ. ShopHQ is a 24/7 interactive digital shopping and entertainment experience known for its TV home shopping and online retail platforms. 

Originally ran 1/16/15:

Opportunity: After a rebranding that has taken place over the last few months, EVINE Live has named Wade Gerten as VP of digital. In his new role, Gerten will oversee the online, mobile and social media teams, as well as the marketing and creative teams.  EVINE CEO Mark Bozek, to whom Gerten will report, said: ‘The addition of Wade and his relevant expertise will lead the reshaping of our digital platforms for all that comes next.” Gerten's experience includes founding 8thBridge (a social discovery platform) and serving as CMO of Fluid (which acquired 8thBridge in 2014). 

Additional Insight

Rebranding: EVINE announced in November that it would undergo a complete rebranding (as EVINE Live) planned to take place during the first half of 2015. The name change (and rebranding) are all part of a long-term goal to become a true digital commerce company. Moving into 2015, EVINE will focus on all things digital and will tout the “ease, exclusivity and energy of this new entertaining consumer experience.”

Another reason to change the name is to end the shopping network's brand confusion. “We believe that fully embracing this new transformation will enable EVINE Live to forge new paths and new relationships that allow us to be far more competitive, far more creative, and far more disruptive on all our platforms,” Bozek said in a prepared statement.  In the Q3 earnings report, he refered to the rebranding as “not just changing the cover on the book,” but as an entirely new chapter for the now digital-focused company. 

Competitors:  EVINE Live is a distant third in the home shopping market, falling behind HSN and QVC.

Chief Strategy Officer: Along with the name change and rebranding announcement, Bozek also name Russell Nuce as the digital company's chief strategy officer. Note that Bozek is also a relatively new hire – he took over as CEO in June 2014.

Media Spend: According to Kantar Media, ValueVision's media spend for 2013 was $392,575

6740 Shady Oak Rd.
Eden Prairie, MN 55344
(952) 943-6000

Wade Gerten 
Chief Digital Officer
(952) 943-6000

Russell Nuce 
Chief Strategy Officer
(952) 943-6000

Carol Ott 
Director, Online Marketing & Analytics
(952) 943-6000