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EVINE Live | Company Profile, Marketing Contacts, Media Spend, Brands

ValueVision Media, headquartered in Eden Prairie, MN, is owns and operates ShopNBC, a multi-channel, electronic retailer operating with a premium lifestyle brand. The company sells general merchandise to consumers through television and the Internet.

Main Telephone (952) 943-6000
Main Fax (952) 943-6711
Primary Address
6740 Shady Oak Road
Eden Prairie, MN 55344-3433

EVINE Live Contacts

Contacts (5)
Name Title State
Nicole O. Executive Vice President & Chief Marketing Officer MN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (952) 943-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6740 Shady Oak Road
Eden Prairie, MN

Sunil V. Chief Digital Officer MN
Thomas K. Vice President, eCommerce MN
Lee G. Vice President, Merchandising - Home & Consumer Electronics MN
Dawn Z. Marketing Director MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ValueVision Media, Inc. ***** *
EVINE Live *

Agency Relationships

Brand Agency Service From To
***** **** ****** **** ****** ********* Public Relations 2016 present

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Digital, Mobile, Social Opps: No. 100 EVINE Live names PR AOR

Subject: digital, TV, social media, online, mobile

Company: Winmo), formerly ValueVision Media, is a digital commerce company that operates as ShopHQ. ShopHQ is a 24/7 interactive digital shopping and entertainment experience known for its TV home shopping and online retail platforms. EVINE Live is a subsidiary of NBCUniversal.

Opportunity: Just two months after announcing that Nicole Ostoya was joining the company as its first CMO (more here), EVINE Live has tapped Alison Brod Public Relations as PR and influencer AOR. In this role, ABPR will work with the EVINE team to create PR and marketing campaigns designed to raise awareness for all of the company’s brands across all categories. This appointment comes as EVINE continues to target a larger audience across TV, online and mobile channels. 

In March, Interim CEO Bob Rosenblatt said the company was looking to make “the right investments” in marketing and customer acquisition.  He also said the company is aware of the importance of utilizing marketing as an important component in strategy and, as such, is an area of focus for 2016. EVINE Live will also become “more aggressive” with CRM and develop enterprising customer acquisition marketing strategies and campaigns to maximize retention. All of these efforts will be part of an expanded overall brand awareness campaign. 

Sellers – the female, lifestyle-focused among you should have the leg up here, but as EVINE is trying to reach a broader audience in general, the company could be open to a number of high ROI digital solutions. 

Agency readers – a PR appointment usually precedes other agency hires, as it marks the beginning of brand awareness. Therefore, EVINE will remain on the VAI and you should be engaging Ostoya and her marketing team to secure possible work down the line. 

Additional Information

Executive Shifts: In addition to Ostoya, EVINE named Penny Burnett as chief merchandising officer this time last year (more here).

6740 Shady Oak Rd.
Eden Prairie, MN 55344
(952) 943-6000

Nicole Ostoya
Chief Marketing Officer
(952) 943-6000

Thomas Kraus 
Vice President, e-Commerce
(952) 943-6000

Wade Gerten 
Chief Digital Officer
(952) 943-6000

Lindsey Kopp
Vice President, Fashion – Alison Brod PR