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Arctic Cat, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Arctic Cat Inc. designs, engineers, manufactures and markets all-terrain vehicles and snowmobiles under the Arctic Cat brand name, as well as related parts, garments and accessories. The company is headquartered in Thief River Falls, MN.

Main Telephone (218) 681-8558
Main Fax (218) 681-3162
Primary Address
601 Brooks Avenue, South
Thief River Falls, MN 56701-2735
USA

Arctic Cat, Inc. Contacts

Contacts (5/9)
Name Title State
Greg W. Chief Marketing Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (218) 681-8558
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 601 Brooks Avenue, South
Thief River Falls, MN
56701-2735
USA

Chris M. Chief Executive Officer MN
Christopher E. Chief Financial Officer MN
Tracy C. Vice President & General Manager - Global ATV MN
Steven N. Vice President & General Manager- Parts, Garments & Accessories MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Arctic Cat ATVs ******
Arctic Cat, Inc. *******
Arctic Cat Snow Sleds ******
Arctic Cat Side by Sides ******
Arctic Cat Gear ******

Agency Relationships


Brand Agency Service From To
****** *** **** ********* AOR - creative, digital, media buying & planning 2002 present
****** *** **** ********* AOR - creative, digital, media buying & planning 1989 present
****** *** **** ** ***** ********* AOR - creative, digital, media buying & planning 1989 present
****** *** **** ***** ********* AOR - creative, digital, media buying & planning 1989 present
****** ***, ***. ********* AOR - creative, digital, media buying & planning 1982 present

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Experiential Opps: Arctic Cat ramps up sponsorships after adding event marketing team


Subject: print, digital, TV, events, experiential

Company: Winmo), headquartered in Thief River Falls, Minn., manufactures and markets all-terrain vehicles (ATVs) and snowmobiles, as well as related parts, garments and accessories.

Opportunity: Arctic Cat CEO Christopher Metz noted during the Q3 earnings call that the company’s new event marketing team (research here) is strengthening important marketing sponsorships. The creation of the event marketing team is just another step in the company’s brand marketing initiatives.AC’s brand promise, notes Metz, is to create the ultimate off-road riding experience.

To achieve this, AC is enhancing field marketing, advertising and team sponsorships in fiscal 2017. The company hopes to create a “marketing powerhouse” by putting event brand ambassadors out in the field, as well as attending and activating at races, etc. Therefore, event, sponsorship and experiential revenue should be available in 2016. In May, Metz told analysts that the company would also be increasing digital support and promotional marketing activity (more here).

Additional Information

Media Spend: According to Kantar Media, Arctic Cat spent $2.6 million on measured media in 2014, a 14.6% decrease from 2013. Over half, $1.5 million, was dedicated to print ads, while the reminder was allocated to digital, broadcast and out-of-home (outdoor) ads.  Arctic Cat deployed over half of 2014′s spend ($1.6 million) during Q4.

Digital Breakdown: Moat reports that AC ran 96 display ads on 273 publishers in 2015 (8% mobile). Top ad destinations included atvriders.com, wideopenspaces.com, snowgoer.com and atvfan.com (78% placed site direct versus programmatic). AC also ran eight high impact ads and six video ads last year. 

TV Breakdown: Since Jan. 2014, AC has only spent $340,000 on national TV ads, according to iSpot.tv. See chart for channel/show targeting.

Sponsorships: AC is a title-sponsor of Tony Stewart’s All Star Circuit of Champions Sprint Car Series, among others. 

Competitors: Polaris, Kawasaki, Honda, Yamaha, Suzuki and Bombardier, to name a few. 

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601 Brooks Ave. S
Thief River Falls, MN 56701
(218) 681-8558

Greg Williamson 
Chief Marketing Officer
(218) 681-8558
gwilliamson@arcticcatinc.com

John Tranby 
Director, Marketing Communications
(218) 681-8558
jtranby@arcticcatinc.com