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The Buckle, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Kearney, NE, The Buckle, Inc. operates retail-clothing stores across the United States under the names "Buckle" and "The Buckle." The company is a leading retailer of medium to high-priced casual apparel, footwear and accessories targeted toward young men and women aged 12 to 24. The Buckle sells such brands as Dr. Martens, Fossil, Lucky, Polo and Silver.

Main Telephone (308) 236-8491
Main Fax (308) 236-4493
Primary Address
2407 West 24th Street
Kearney, NE 68845
USA

The Buckle, Inc. Contacts

Contacts (5/9)
Name Title State
Dennis N. President & Chief Executive Officer NE
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (308) 236-8491
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2407 West 24th Street
Kearney, NE
68845
USA

Karen R. Vice President, Finance & Chief Financial Officer NE
Dan H. Chairman NE
Kari S. Vice President, Sales NE
Keli M. Vice President, Merchandising - Women's NE

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
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DailyVista

Buckle loosens purse strings with dividend hike


The Story
In an effort to allay concerns of recent same-store sales declines, apparel chain The Buckle has increased its quarterly dividend, according to BusinessWeek
 
Operating under The Buckle and Buckle brand names, the Kearny, Neb.-based company has 346 stores in 38 states. Buckle stores target 15- to 25-year-olds, and sells brand name and private label clothing.
 
In the company’s last quarter, same-store sales declined 5 percent, falling from $54.2 million in 2004 to $51.5 million. Buckle’s dividend increased by 17.6 percent, bringing the value to $.20 a share.
 
The Research
To cull more information on the company’s marketing tactics, we spoke to Lori Cody, Buckle’s director of marketing and advertising.
 
Cody informed us that the company does not discuss their marketing strategy. However, agencies seeking a relationship with Buckle should send their portfolios to Cody, as she is the person who reviews creative work.
 
According to The List database, Kansas City, Mo.-based Design Ranch has handled some creative and branding work for Buckle in the past. Nielsen Media Research reports the company spending an estimated $2.7 million on advertising each year.
 
The Direction
Buckle’s marketing plan may be under wraps, but agencies shouldn’t be discouraged. With sales on the decline, the company should be eager to hear from agencies offering a remedy. We strongly suggest youth marketing firms and agencies with interactive or viral marketing specialties contact the company with details on a spring campaign

The Buckle, Inc.
2407 West 24th Street
Kearney, NE 68845
(308) 236-8491
 
Lori Cody
Director of Marketing & Advertising
(308) 236-4415
 
Kari Smith
Vice President of Sales
(308) 236-8491