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The Timberland Company | Company Profile, Marketing Contacts, Media Spend, Brands




The Timberland Company, headquartered in Stratham, NH, designs, develops, engineers, markets and distributes footwear, apparel and accessories for men, women and children. The company's products can be found in department, specialty and Timberland retail stores globally.

Main Telephone (603) 772-9500
Main Fax (603) 773-1641
Primary Address
200 Domain Drive
Stratham, NH 03885-2575
USA

The Timberland Company Contacts

Contacts (5/32)
Name Title State
Bevan B. Vice President, Global Environments & Creative Services NH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (603) 772-9500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Domain Drive
Stratham, NH
03885-2575
USA

Jim D. Vice President, Global Marketing NH
Katherine C. Vice President, Licensing & Accessories NH
Kate K. Vice President, Direct-to-Consumer NH
Diane W. Vice President & General Manager NH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Gore-Tex *
Timberland *******
The Timberland Company ******
Mountain Athletics *
Timberland PRO ******

Agency Relationships


Brand Agency Service From To
****-*** ******** ******* creative 2011 present
*** ********** ******* ******* creative, digital unknown present
*** ********** ******* ******** Media Buying, Media Planning 2014 present
*** ********** ******* *****, ***. Digital unknown present
*** ********** ******* ******* & *'**** creative 2015 present

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DailyVista

Q3, Q4 Digital Opps: Timberland's first campaign from P&O targets “outdoor life-stylers”


Subject: digital, print, outdoor (OOH)

Company: Vans

Opportunity: Timberland has debuted the first work from here). “Made for the Modern Trail” is meant to appeal to everyday urban shoppers and extend the brand’s reach beyond Millennials. VP of global marketing Jim Davey said they campaign is targeted at “outdoor life-stylers,” who the company learned, have a “real interest  and appreciation of the outdoors, but they also care about style.” The campaign will rely heavily on digital outlays and more than 500 pieces of digital content  - including paid and owned media, digital product and lifestyle videos, banners and lookbooks – will be a produced. Davey declined to reveal the campaign’s full budget, but Timberland does plan to invest more than half of its FY 2015 media budget in digital experiences. You know what this means, sellers. While the campaign is set to debut Sept. 24, the company was still planning the full campaign as of a month ago. Reach out now to secure any digital dollars still floating around for the end of the year and the beginning of 2016.

In April 2014, Timberland named MDC's here).

Additional Insight

Media Spend: According to Kantar Media, Timberland spent $6.5 million on measured media in 2014. Q1 2015 saw $552,000 spent, which is a 9.4% increase from Q1 2014. Note that the majority of Timberland's spend is deployed in Q4. And the overwhelming majority of overall spend is allocated to print ads (mostly magazines, some newspaper).  

According to iSpot.tv, no money has been spent on national TV ads so far this year (the same as 2014).

Digital Breakdown: Moat reports that Timberland has run 168 standard display ads on 4,719 publishers so far this year (<1% mobile). Top ad destinations include weather.com, univision.com, howstuffworks.com, foxnews.com and chron.com. For the same period in 2014, 85 creatives were run on 660 publishers (such as refinery29.com, animea.net, livejournal.com and boattrader.com). Timberland has increased its programmatic digital buys, from 81% in 2014 to almost 100% in 2015.

The Timberland Company 
200 Domain Dr.
Stratham, NH 03885
(603) 772-9500

Jim Davey 
Vice President, Global Marketing
(603) 772-9500 ext. 2150
jdavey@timberland.com