Back to All Companies

BlueFly, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Bluefly, Inc. is a leading online retailer of designer fashion brands.The fashion site often features such designers as Marc Jacobs and Diane von Fürstenberg at discount prices.

Main Telephone (212) 944-8000
Main Fax (212) 354-3400
Primary Address
42 West 39th Street
Ninth Floor
New York, NY 10018
USA

BlueFly, Inc. Contacts

Contacts (4)
Name Title State
Neel G. Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 944-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 42 West 39th Street
Ninth Floor
New York, NY
10018
USA

Carly R. Chief Marketing Officer NY
Shayla F. Director, Marketing & eCommerce NY
Clare B. Associate Marketing Manager NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BlueFly, Inc. *******

Agency Relationships


Brand Agency Service From To
*******, ***. *** ****** ********* public relations 2005 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Executive Officer of BlueFly, Inc.?

Who is the marketing contact for clothing manufacturers in NY

What is the email of the Chief Marketing Officer of BlueFly, Inc.?

What is direct phone of the Director, Marketing & eCommerce of BlueFly, Inc.?

Who is the public relations agency of BlueFly, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Score 85 – Account in Jeopardy: Fashion e-tailer Bluefly hires CMO amid turnaround efforts


Combining our years of agency and media new business experience with predictive analytics,  DailyVista is pleased to bring you the “here.

Company: Belle & Clive.

Opportunity: Hired fashion marketing veteran Carly Rosenberg as chief marketing officer. She had been VP of e-commerce marketing for Ann Taylor and LOFT since 2010 and previously served as J. Crew’s senior director of e-commerce marketing.

Key to Know

New Funding and Decision Makers: There’s more to Bluefly’s high Predictulator score than the hire of a new CMO. It has Account in Jeopardy written all over it for many reasons, including a new investor (Clearlake Capital) equity investment from CrunchFund. Furthermore, former Buy.com Neel Gover was tapped as CEO in August and former CEO Melissa Payner is back as chief merchandising officer. 

Turnaround Efforts: Given her e-commerce experience and Bluefly’s aggressive plans to turnaround its business, look for Rosenberg to hit the ground running. The company cut its losses by more than half in 2013 and is already “on plan” for profitability, according to President Greg Giraud. Moreover, since Clearlake took it private in May, Bluefly has been reconstructing its backend to add a curated fashion marketplace and allow brands to host their own shops, expanding its current selling model. 

Therefore, expect Rosenberg and the company to continue making strides across search and work on new grassroots and traditional branding initiatives that will drive top-of-mind awareness among affordable luxury focused women.

Past Struggles: Founded in 1998, Bluefly was one of the world’s first successful fashion e-tailers. From 2010 to 2011, its sales rose 9.5% to $97 million, but then the slide began. In its five years a public company, Bluefly racked up $56.1 million in losses through 2012, when revenue declined 29% to $93.4 million.

Media Spend: According to Kantar Media, Bluefly only allocated $424,000 towards measured media last year, down from $1.6 million in 2012 and $3. 6 million in 2011. For the past three years, the majority of funds have gone to search. 

BlueFly, Inc.
42 West 39th Street
Ninth Floor
New York, NY 10018
(212) 944-8000 

Neel Grover
Chief Executive Officer
(212) 944-8000
neel.grover@bluefly.com 

Carly Rosenberg
Chief Marketing Officer
(212) 944-8000