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Cole Haan, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Cole Haan, Inc. is a luxury products subsidiary of Nike, manufacturing footwear and accessories. The company operates Cole Haan stores in the U.S. and Canada, as well as stores in Japan through Cole Haan Japan. The company also sells its shoes, belts, hosiery, handbags, small leather goods, fine outerwear, and watches in various other retailers.

Main Telephone (212) 763-3000
Main Fax (212) 515-1625
Primary Address
45 West 18th Street
Third Floor
New York, NY 10011
USA

Cole Haan, Inc. Contacts

Contacts (5/14)
Name Title State
Michael P. Chief Operating Officer & President NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 763-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 45 West 18th Street
Third Floor
New York, NY
10011
USA

Jack B. Chief Executive Officer NY
David M. Chief Marketing Officer NY
Ron E. Executive Vice President & Chief Supply Chain & Technology Officer NY
Josh K. Vice President, Digital eCommerce NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cole Haan, Inc. *******

Agency Relationships


Brand Agency Service From To
**** ****, ***. *** digital, social 2014 present

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DailyVista

Q2-Q4 Media Opps Update: Cole Haan launches new campaign to support fall collection


Subject: Magazines, online, outdoor, sponsorship, digital, social medai

Brand: Cole Haan, Apex Partners-owned dress shoe brand.

Opportunity: Cole Haan has debuted a new campaign, “Prepare For Takeoff,” to promote its Fall 2015 collection, primarily here). 

Therefore, look to secure 20-to-30-something focused ad dollars for the digital and social heavy campaign. As we’ve reported, after running no display for most of Q1, Cole Haan's display activity has skyrocketed since March 26 and has been up ever since, Moat shows. This is much different from last year, when display activity was highest in January and didn't pick up again until May/June. As such, look for spending to be up throughout the year since the brand historically skews ad dollars towards Q3 and Q4. Magazine sellers should have an advantage given Cole’s recent display ad targeting trends.

Additional Insight

Media Spend Breakdown: Cole Haan allocated $4.7 million to measured media last year, almost as much as was spent in 2013 and 2012 combined. Since 2012, almost half of the ad budget has funded magazine buys. The remainder is split between online/digital and out-of-home (OOH). 

Since January (though display activity didn’t begin until March 1) Cole Haan has run four standard display ads with 38 publishers (6% mobile), 97% of which were purchased via ad networks or exchanges instead sites directly Domains reporting the highest impression activity include turnto10.com, nbc4i.com, counton2.com, kctv5.com, masslive.com, elle.com and nymag.com. 

Over the same period, 35 high impact ads have run with five publishers: Mass Live, Elle New York Magazine, The Republican and WeatherBug.

Mobile display has run largely on nymag.com but vulture.com is reporting some activity, as well.

Expanding Customer Base: The new  LunarGrand, ZeroGround it touted as the lightest and most flexible shoe that the brand has ever crafted.

Cole Haan, Inc.
Six Ashley Dr.
Scarborough, ME 04074 
(207) 846-2500

David Maddocks
General Manager – Business Development & Chief Marketing Officer
(212) 763-3000
david.maddocks@colehaan.com

Erin Riley
Vice President, Brand Communications
(212) 763-3000
erin.riley@colehaan.com