Cole Haan, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Cole Haan, Inc. is a luxury products subsidiary of Nike, manufacturing footwear and accessories. The company operates Cole Haan stores in the U.S. and Canada, as well as stores in Japan through Cole Haan Japan. The company also sells its shoes, belts, hosiery, handbags, small leather goods, fine outerwear, and watches in various other retailers.
|Main Telephone||(212) 763-3000|
|Main Fax||(212) 515-1625|
Cole Haan, Inc. ContactsContacts (5/14)
|Michael P.||Chief Operating Officer & President||NY|
Sample of Associated Brands
|Jack B.||Chief Executive Officer||NY|
|David M.||Chief Marketing Officer||NY|
|Ron E.||Executive Vice President & Chief Supply Chain & Technology Officer||NY|
|Josh K.||Vice President, Digital eCommerce||NY|
|Cole Haan, Inc.||*******|
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Q2-Q4 Media Opps Update: Cole Haan launches new campaign to support fall collection
Subject: Magazines, online, outdoor, sponsorship, digital, social medai
Brand: Cole Haan, Apex Partners-owned dress shoe brand.
Opportunity: Cole Haan has debuted a new campaign, “Prepare For Takeoff,” to promote its Fall 2015 collection, primarily here).
Therefore, look to secure 20-to-30-something focused ad dollars for the digital and social heavy campaign. As we’ve reported, after running no display for most of Q1, Cole Haan's display activity has skyrocketed since March 26 and has been up ever since, Moat shows. This is much different from last year, when display activity was highest in January and didn't pick up again until May/June. As such, look for spending to be up throughout the year since the brand historically skews ad dollars towards Q3 and Q4. Magazine sellers should have an advantage given Cole’s recent display ad targeting trends.
Media Spend Breakdown: Cole Haan allocated $4.7 million to measured media last year, almost as much as was spent in 2013 and 2012 combined. Since 2012, almost half of the ad budget has funded magazine buys. The remainder is split between online/digital and out-of-home (OOH).
Since January (though display activity didn’t begin until March 1) Cole Haan has run four standard display ads with 38 publishers (6% mobile), 97% of which were purchased via ad networks or exchanges instead sites directly Domains reporting the highest impression activity include turnto10.com, nbc4i.com, counton2.com, kctv5.com, masslive.com, elle.com and nymag.com.
Over the same period, 35 high impact ads have run with five publishers: Mass Live, Elle New York Magazine, The Republican and WeatherBug.
Mobile display has run largely on nymag.com but vulture.com is reporting some activity, as well.
Expanding Customer Base: The new LunarGrand, ZeroGround it touted as the lightest and most flexible shoe that the brand has ever crafted.
Cole Haan, Inc.
Six Ashley Dr.
Scarborough, ME 04074
General Manager – Business Development & Chief Marketing Officer
Vice President, Brand Communications