Kenneth Cole Productions, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in New York, NY, Kenneth Cole Productions, Inc. is an upscale footwear, clothing and accessory line. Lower-tiered brands include Kenneth Cole Reaction, Unlisted, Bongo and Tribeca. The company sells its products through about 6,000 department and specialty store locations in the United States and the world. The company also boasts a retail and outlet store base with nearly 100 locations and an e-commerce Web site.
|Main Telephone||(212) 265-1500|
|Main Fax||(212) 713-6670|
Kenneth Cole Productions, Inc. ContactsContacts (5/13)
|Kenneth C.||Chairman & Chief Creative Officer||NY|
Sample of Associated Brands
|David E.||Chief Financial Officer & Treasurer||NY|
|Marc S.||Chief Executive Officer||NY|
|Kara C.||Chief Brand Officer||NY|
|Ryan S.||Vice President, eCommerce||NY|
|Kenneth Cole New York||*******|
|Reaction Kenneth Cole||*|
|Kenneth Cole Productions, Inc.||*******|
Who is the Chairman & Chief Creative Officer of Kenneth Cole Productions, Inc.?
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What is the email of the Chief Financial Officer & Treasurer of Kenneth Cole Productions, Inc.?
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Who is the Media Planning agency of Kenneth Cole Productions, Inc.?
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Q3-Q4 Media Opps: Kenneth Cole moves media to ModCo
Subject: Print, magazine, digital, online, sponsorship, event, cause marketing
Company: Winmo profile), New York-based fashion house
Opportunity: Recently moved media planning and buying to New York-based appears to already be finalized. Note in your client side outreach that Kara Council, Kenneth Cole’s CMO since Nov. 2014, was just promoted to chief brand officer.
The move to ModCo coincides with big steps taken last year to keep Kenneth Cole relevant with millennials. A new logo was introduced and media spend is up 25% over 2014 to support a national print, outdoor, digital and social media campaign. “Adweek.
Therefore, with the campaign continuing this year, continue to seek this higher traditional and digital spending. Fashion endemic sellers should have the advantage but KC continues to branch out into lifestyle sites to reach a wider mix of men and women. Also, given the direction of KC’s new branding, decision makers may be most receptive to seller pitches that include cause marketing extensions.
Incumbent: Media was in-house, according to The List.
Digital Breakdown: Since the fall campaign broke, desktop ads are mostly targeting news, entertainment and fashion publishers. Top sites have included nymag.com, details.com, menshealth.com, theblaze.com, maxim.com, wunderground.com and bet.com (Winmo profile)
603 West 50th St.
New York, NY 10019
Chief Brand Officer
Associate Media Director – ModCo