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Kenneth Cole Productions, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in New York, NY, Kenneth Cole Productions, Inc. is an upscale footwear, clothing and accessory line. Lower-tiered brands include Kenneth Cole Reaction, Unlisted, Bongo and Tribeca. The company sells its products through about 6,000 department and specialty store locations in the United States and the world. The company also boasts a retail and outlet store base with nearly 100 locations and an e-commerce Web site.

Main Telephone (212) 265-1500
Main Fax (212) 713-6670
Primary Address
601 West 50th Street
New York, NY 10019
USA

Kenneth Cole Productions, Inc. Contacts

Contacts (5/11)
Name Title State
Kenneth C. Chairman & Chief Creative Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 265-1500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 601 West 50th Street
New York, NY
10019
USA

David E. Chief Financial Officer & Treasurer NY
Marc S. Chief Executive Officer NY
Ryan S. Vice President, eCommerce NY
Samantha C. Vice President, Public Relations & Advertising NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Kenneth Cole New York *******
Reaction Kenneth Cole *
Unlisted *
Kenneth Cole Productions, Inc. *******

Agency Relationships


Brand Agency Service From To
******* **** *** **** ********** Media Planning unknown present
******* **** ***********, ***. ********** ********* ********* public relations 2007 present

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Who is the Chairman & Chief Creative Officer of Kenneth Cole Productions, Inc.?

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WinmoEdge

Q3-Q4 Media Opps: Kenneth Cole moves media to ModCo


Subject: Print, magazine, digital, online, sponsorship, event, cause marketing

Company: Winmo profile), New York-based fashion house

Opportunity: Recently moved media planning and buying to New York-based appears to already be finalized. Note in your client side outreach that Kara Council, Kenneth Cole’s CMO since Nov. 2014, was just promoted to chief brand officer. 

The move to ModCo coincides with big steps taken last year to keep Kenneth Cole relevant with millennials. A new logo was introduced and media spend is up 25% over 2014 to support a national print, outdoor, digital and social media campaign. “Adweek.

Therefore, with the campaign continuing this year, continue to seek this higher traditional and digital spending. Fashion endemic sellers should have the advantage but KC continues to branch out into lifestyle sites to reach a wider mix of men and women. Also, given the direction of KC’s new branding, decision makers may be most receptive to seller pitches that include cause marketing extensions. 

Additional Insight

Incumbent: Media was in-house, according to The List.

Digital Breakdown: Since the fall campaign broke, desktop ads are mostly targeting news, entertainment and fashion publishers. Top sites have included nymag.com, details.com, menshealth.com, theblaze.com, maxim.com, wunderground.com and bet.com (Winmo profile)

Winmo profile)
603 West 50th St.
New York, NY 10019
(212) 265-1500

Kara Council
Chief Brand Officer
(212) 265-1500
kara.council@kennethcole.com

Lisa Frangella
Associate Media Director – ModCo
(212) 243-0242
lisa@modcomedia.com