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L'Oreal USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

L'Oreal USA is a developer, manufacturer and marketer of cosmetic and beauty products. The company, headquartered in New York, NY, offers hair care products, skin care products, cosmetics and fragrances in four categories: Professional, Consumer, Luxury and Active Cosmetics.

Main Telephone (212) 818-1500
Main Fax (212) 984-5019
Primary Address
575 Fifth Avenue
New York, NY 10017

L'Oreal USA, Inc. Contacts

Contacts (5/172)
Name Title State
Carol H. Group President - L'Oreal Luxe Division NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 818-1500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 575 Fifth Avenue
New York, NY

Karen F. President - L'Oreal Paris NY
David G. President - Maybelline New York & Garnier NY
Pat P. President - Professional Products Division NY
Kristina S. Chief Communications Officer NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Biotherm ***
Dark & Lovely *******
Garnier ********
Giorgio Armani ********
L'Oreal ********

Agency Relationships

Brand Agency Service From To
**** ****** *** Media Buying, Media Planning 2015 present
******** **** public relations 2016 present
******** *** media planning 2014 present
**** & ****** *** Media Buying, Media Planning 2015 present
******* ***** ** ****** ********* public relations unknown present

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Recent Discussions

Who is the Group President - L'Oreal Luxe Division of L'Oreal USA, Inc.?

Who is the marketing contact for clothing manufacturers in NY

What is the email of the President - L'Oreal Paris of L'Oreal USA, Inc.?

What is direct phone of the President - Maybelline New York & Garnier of L'Oreal USA, Inc.?

Who is the Media Buying, Media Planning agency of L'Oreal USA, Inc.?

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TV, Digital, Print Opps: L'Oreal moves media to MEC

Subject: Digital, online, mobile, social media, TV, magazine, sponsorship, adtech, martech

Company:  L'Oreal USA, one of the world's largest beauty companies

Opportunity: Consolidating its $2 billion media account at WPP’s here). The outcome is predictable considering the review began about six months after the hire of L’Oreal Media Chief Nadine McHugh, who spent 20 years at WPP, lastly at GroupM, where she led the Unilever account at Mindshare. We’ll keep you posted as we locate new agency-side decision makers. 

For now, keep in mind that digital has become top-of-mind for L'Oreal across all areas of its business, as it jumpstarts US sales and looks to more efficient ways to engage millennial women. The beauty giant aspires to be the pioneer and leader of digital beauty, said Jean-Paul Agon, chairman and CEO, during the Q4 earnings call earlier this year. In fact, in the first half of 2015, digital represented about 20% of total media spend, up from 16% last year, and e-commerce sales rose more than 40% compared to 2014. 

Additional Insight

Incumbents: According to The List, Interpublic's here).

Media Spend: L'Oreal's measured media spending last year was $1.5 billion, down 8% from $1.7 billion in 2014, according to Kantar Media. Spending fell mainly because of cuts to broadcast, L’Oreal’s second highest spending channel behind magazines.

L'Oreal USA
575 Fifth Ave.
New York, NY 10017
(212) 818-1500   

Marie Gulin 
Chief Marketing Officer
(212) 818-1500

Nadine McHugh
Senior Vice President, Omni-Media, Strategic Investments & Creative Solutions
(212) 818-1500

Lubomira Rochet
Chief Digital Officer
(212) 818-1500