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Nautica | Company Profile, Marketing Contacts, Media Spend, Brands




Nautica Enterprises, Inc., is one of the leading classic American apparel manufacture. The upscale clothier designs and markets men's sportswear, outerwear, underwear, and sleepwear. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (212) 541-5757
Main Fax (212) 841-7228
Primary Address
40 West 57th Street
Sixth Floor
New York, NY 10019
USA

Nautica Contacts

Contacts (5/8)
Name Title State
Karen M. President, VF's Sportswear Coalition NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 541-5757
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 40 West 57th Street
Sixth Floor
New York, NY
10019
USA

Nina F. Vice President, Marketing NY
Rosalind D. Vice President, Global Marketing NY
Sook L. Director, Advertising NY
Sara H. Senior Manager, Global Marketing NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Nautica ********

Agency Relationships


Brand Agency Service From To
******* ***** ******* ****** public relations 2004 present
******* *****, ***. Digital unknown present

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DailyVista

VF Corporation promotes Sportswear exec


The Story
Apparel manufacturer VF Corporation has promoted an executive to lead its portfolio of sportswear brands, according to the company.
 
Formerly President of VF Corporation’s Nautica Men’s Sportswear and Jeans business, Karen Murray has been named president of the Sportswear coalition, which encompasses all VF sportswear brands.
 
Murray joined VF Corporation in September 2007. She previously served as group president, menswear, mid-tier, international alliances and licensing for Liz Claiborne Inc., where she worked for 15 years.
 
Greensboro, N.C.-based VF Corporation is home to a passel of apparel brands, including Wrangler, Lee, The North Face, Vans, Eastpak, Jansport, Red Kap and more.
 
The Research
Based in the coalition’s New York location, Murray will report to VF Corporation’s President and Chief Executive Officer, Eric Wiseman.
 
She is replacing Denise Seegal, who left the company in May. Brands under Murray’s leadership include Nautica, Kipling U.S. and John Varvatos.
 
“I have great confidence in the improvements Karen’s team is making in Nautica sportswear, and in her ability to execute our long term vision for the coalition,” Wiseman said in a statement.
 
In its first quarter, VF Corporation announced its decision to discontinue its Nautica women’s sportswear wholesale business to focus solely on building out its menswear business. The Nautica brand also took a hit after a large customer decided to reduce its Nautica assortment and the brand saw sales declines with off-price retailers.
 
According to The List database, VF Corporation works with several agencies for its various apparel brands.
 
Nielsen Monitor-Plus shows that the company spent about $900,000 on media in 2007. About $500,000 was spent on national magazine ads, about $200,000 was spent on business-to-business efforts and about $200,000 was spent on outdoor ads.
 
The Direction
Send Murray a congratulatory call for her expanded role at VF Corporation and introduce your agency’s capabilities in apparel marketing communications – specifically menswear.