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Perry Ellis International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Perry Ellis International, headquartered in Miami, FL, is a designer and marketer of clothing and apparel. The company offers a diverse portfolio of brands through multiple distribution channels and markets products on an international scale and also supplies private-label clothing to Wal-Mart and Target.

Main Telephone (212) 221-7500
Main Fax (212) 536-5835
Primary Address
1114 Avenue of the Americas
36th Floor
New York, NY 10036
USA

Perry Ellis International, Inc. Contacts

Contacts (5/17)
Name Title State
Anita B. Chief Financial Officer FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (305) 592-2830
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1114 Avenue of the Americas
36th Floor
New York, NY
10036
USA

Jack V. President, Callaway Golf & Sportswear Division FL
Oscar F. President, Chief Operating Officer & Vice Chairman FL
Lisa K. Executive Vice President & Chief Marketing Officer FL
George F. Chairman & Chief Executive Officer FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
C&C California *
Cubavera *
Perry Ellis America *******
Original Penguin ******
Ben Hogan *

Agency Relationships


Brand Agency Service From To
******** ******* ********* creative unknown present
******** ******* *** *** Media Buying unknown present
***** ***** ******* *** ***** media buying & planning unknown present
***** ***** ******* *** ***** media buying & planning unknown present
***** ***** ******* **** Creative unknown present

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WinmoEdge

Digital Opps: Perry Ellis shifts marketing efforts, makes digital “priority over everything”


Subject: Digital, eCommerce, mobile, online

Company: Winmo), headquartered in Miami, FL, is a designer and marketer of clothing and apparel.

Opportunity: After naming a new CMO in March, the clothing brand has shifted its efforts completely, announcing in its Q1 results that digital efforts will now be taking priority over everything. The company went on to say that digital represented the fastest growing channel of sales and that it planned to allocate a significant portion of its working capital and budget into this. The company is also planning to drive traffic towards its eCommerce site and retail stores, by using its geo initiative across mobile devices. 

Therefore, digital sellers with high millennial male engagement should be reaching out now to pick up any ad dollars still available in Q2, as this is Perry’s highest planning period. However, specifically focus on ad dollars tied to Q1 as this is the company’s highest buying period, and will likely include a significant increase for the company’s digital buys.

Keep in mind that the company is also taking extra steps to revamp some of its efforts for the Cuban fashion market, which it decided to do based on the high engagement of consumers with its Cubavera brand, and the country’s overall increase in the fashion industry. So sellers with Cuban ties will likely have an advantage for this niche market. 

Additional Insight

Media Spend: According to Kantar Media, Perry Ellis allocated $3 million towards measured media in 2015, down from the $3.2 million in spent the year before. Most of the spend was put towards print and digital, while the rest was divided between OOH and broadcast. 

Digital Breakdown: Since January, Moat reports that Perry Ellis has run 183 standard display, 142 high impact and 395 video ads on 369 publishers (3% mobile). Of these, 36% were placed site direct versus programmatic. Top ad destinations include pgatour.com, mlb.com, golf.com, golfchannel.com, usatoday.com, menshealth.com, facebook.com, scoregolf.com and hackersparadise.com. 

Winmo)
3000 Northwest 107th Avenue
Miami, FL 33172-3897
(305) 592-2830

Lisa Kauffman
Chief Marketing Officer
(305) 592-2830
lisa.kauffman@pery.com