Back to All Companies

Perry Ellis International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Perry Ellis International, headquartered in Miami, FL, is a designer and marketer of clothing and apparel. The company offers a diverse portfolio of brands through multiple distribution channels and markets products on an international scale and also supplies private-label clothing to Wal-Mart and Target.

Main Telephone (212) 221-7500
Main Fax (212) 536-5835
Primary Address
1114 Avenue of the Americas
36th Floor
New York, NY 10036
USA

Perry Ellis International, Inc. Contacts

Contacts (5/18)
Name Title State
Anita B. Chief Financial Officer FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (305) 592-2830
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1114 Avenue of the Americas
36th Floor
New York, NY
10036
USA

Jack V. President, Callaway Golf & Sportswear Division FL
Oscar F. President & Chief Operating Officer & Vice Chairman FL
Lisa K. Executive Vice President & Chief Marketing Officer FL
Stephen H. President - Sportswear Division FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
C&C California *
Cubavera *
Perry Ellis America *******
Original Penguin ******
Ben Hogan *

Agency Relationships


Brand Agency Service From To
******** ******* ********* creative unknown present
******** ******* *** *** Media Buying unknown present
***** ***** ******* *** ***** media buying & planning unknown present
***** ***** ******* *** ***** media buying & planning unknown present
***** ***** ******* **** Creative unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Financial Officer of Perry Ellis International, Inc.?

Who is the marketing contact for clothing manufacturers in FL

What is the email of the President, Callaway Golf & Sportswear Division of Perry Ellis International, Inc.?

What is direct phone of the President & Chief Operating Officer & Vice Chairman of Perry Ellis International, Inc.?

Who is the creative agency of Perry Ellis International, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Branding, In-Store Opportunities: Perry Ellis drives up marketing spending for golf, new products...


Perry Ellis‘ marketing spend is again increasing for its new fiscal year behind its growing golf apparel segment and also enhancing its in-store presentation to reverse struggling same-store sales. 

The company’s golf apparel lines have brought in good returns and that needs to be the focal point for any engagement this year, as there is much upcoming in that segment. 

Growing Golf: Perry Ellis’ will invest more marketing spend behind golf brands, with a focus on call.

Golf product offerings will continue to expand including the launch of a women’s tailored line and in FY 2015, Ben Hogan signature collection is the leading brand in this segment, he added.

The company is pushing golf heavily this year because its golf apparel experienced 13% year-over-year growth across Callaway, PGA Tour, and Ben Hogan, CFO Anita Britt said. As such, this spring the company will enter new product categories, such as golf balls, golf gloves, hats, visors, belts, towels and umbrellas. This should create new revenue opportunities for in-store traditional and digital elements to promote these entries. 

In-Store Presentation Expansion: Perry Ellis will install an additional 75 shops throughout fiscal 2015 an enhance d in-store experience  with new products and marketing campaigns “over the next few months,” that shows off a comprehensive brand experience, Feldenkreis said.

Marketing and Ad Spend: Perry Ellis Very Perry Ellis” campaign took off.

Perry Ellis spent $2.1 million on measured media through the first half of 2013, after allocating $3.6 million for all of 2012, according to Kantar Media.

New York-based PGR Media is the company's media buying and planning agency, The List reports.

If you’re interested in retail new business opportunities, also check out PVH’s plans tore-engage its core customer base.

 

Perry Ellis International, Inc.
3000 Northwest 107th Ave.
Miami, FL 33172
(305) 592-2830

Oscar Feldenkreis
President & Chief Operating Officer
(305) 592-2830
oscar.feldenkreis@pery.com

Jack Voith
President, Callaway Golf & Sportswear Division
(305) 873-1248
john.voith@pery.com

Jeremy Gerson
Director, Sports Marketing
(305) 873-1325
jeremy.gerson@pery.com