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Victoria's Secret | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Reynoldsburg, VA, Victoria's Secret Stores, Inc. is a specialty retailer of women's undergarments. As part of Limited Brands, which also operates the sister companies, Bath & Body Works, Express, Express Men's, Limited, White Barn Candle Company and Henri Bendel, Victoria's Secret has expanded it's products to include clothing, perfume, cosmetics and accessories.

Main Telephone (614) 577-7000
Main Fax (614) 577-7047
Primary Address
Four Limited Parkway, East
Reynoldsburg, OH 43068
USA

Victoria's Secret Contacts

Contacts (5/19)
Name Title State
Greg U. Chief Executive Officer - Victoria's Secret Beauty NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 904-7200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Four Limited Parkway, East
Reynoldsburg, OH
43068
USA

Margaret W. Executive Vice President, Brand Sourcing NY
Miles M. Senior Vice President, Digital & Inovation NY
Nicole F. Associate Vice President, Digital Marketing OH
Mark K. Vice President, Fragrance Product Development NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Victoria's Secret Beauty *
Victoria's Secret ********
Pink ****

Agency Relationships


Brand Agency Service From To
**** *** ***** ******* Media Buying, Media Planning unknown present
********'* ****** ******** ******** interactive unknown present
********'* ****** ********** media buying 2002 present
********'* ****** **************** interactive unknown present
********'* ****** *** ***** ******* Media Buying, Media Planning unknown present

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WinmoEdge

Score 48 – Future Possibility: Victoria's Secret continues digital shift, hires new CEO


Subject: TV, online, digital, mobile, video, sponsorship

Brand: Winmo profile)

Opportunity: Look for more ad dollars to shift towards Lingerie,

Under here). 

Furthermore, along with dropping catalogs, VS is making “important changes in its promotional approach,” said Stuart Burgdoerfer during parent L Brands Q1 earnings call. This includes ditching ineffective direct mail promotions (“free panties” style couponing) for new, likely digital/loyalty focused initiatives. So, decision makers should be highly receptive to approaches that will optimize this digital approach and drive higher consumer visit/purchase frequency in-store and online. 

For digital media – MDC's Initiative, NY, according to The List. 

Additional Insight

Media Spend: Victoria's Secret spent $73.2 million on measured media in 2015, up 6% from $69.4 million in 2014, according to Kantar Media. Broadcast has made up more than 90% of VS’s ad budget since 2014. The remainder mostly supports display and radio ads.

TV Breakdown: During the last 12 months, $40.5 million has gone to national TV ads (see breakdown right), down from $66.3 million during the prior year period, iSpot.tv reports.

Digital Breakdown: VS’s display presence is still dominated by desktop ads but more video display has run this year compared to 2015, Moat reports. Since January, 11 video ads have appeared on about 200 publishers compared to two video ads on about 10 sites during the same prior year period. 

This year, video has run mostly on refinery29.com. Other top targeted sites include foxnews.com, cbs.com, polarisgo.com, epicrapbattlesofhistory.com and allure.com. 

Desktop still skews to programmatically placed female-focused news, entertainment and shopping sites. Top sites include youtube.com, gamefaqs.com, backcountry.com, facebook.com, cosmopolitan.com and weather.com. 

Additional New Decision Makers: Coach exec Greg Unis was hired to run VS’s Beauty business. 

Winmo profile)
Four Limited Parkway, East
Reynoldsburg, OH 43068 USA
(614) 577-7000

Miles McManus
Senior Vice President, Digital & Innovation
Direct Dial: (212) 904-7200
mmcmanus@limitedbrands.com

Kendra Stokes
Vice President, Marketing
(614) 577-7000
kstokes@victoria.com