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adidas America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered, in Portland, OR, adidas America, Inc. is a leader in sports footwear, apparel and equipment. The company makes athletic clothing and gear such as shoes, clothing, skis, snowboards and in-line skates. adidas America, Inc. division is primarily a sales and marketing group.

Main Telephone (971) 234-2300
Main Fax (971) 234-2450
Primary Address
5055 North Greeley Avenue
Portland, OR 97217

adidas America, Inc. Contacts

Contacts (5/62)
Name Title State
Mark K. President OR
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (971) 234-2300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5055 North Greeley Avenue
Portland, OR

Kasper R. Chief Executive Officer OR
Robin S. Chief Financial Officer OR
Steve V. Senior Vice President, Future OR
Ryan M. Vice President, Brand Communications OR

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
adidas America, Inc. *********
adiZero ******

Agency Relationships

Brand Agency Service From To
****** *******, ***. **************** interactive 2005 present
****** *******, ***. *********, ***. creative, digital, social 2011 present
****** *******, ***. *** creative, digital 2013 present
****** *******, ***. ******** ******** creative unknown present
****** *******, ***. ********** creative 2015 present

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Forecasted: Adidas names global AOR for sports business

Subject: digital, broadcast, print, sponsorship

Company: adidas America, the Portland-based arm of the German sports footwear, apparel and equipment maker.       

Opportunity: Adidas has selected 72andSunny as global AOR for its sports business. Specifically, the agency will handle creative for global brand campaigns for the company’s basketball, running, soccer and women’s businesses. 72andSunny was selected without a review and, according to Adidas VP of global brand communications Ryan Morlan, the agency was approached because Adidas was “impressed” with its work for Samsung. Morlan said the company’s marketing will be more aggressive and its intent is “to go big.”

Additional Insight

Incumbent: Most of what 72andSunny will be working on was previously handled by    

Competitors:  Nike is Adidas' biggest rival, but the sports footwear, apparel and equipment company also faces competition from New Balance, Saucony, Under Armour and Umbro (as well as other fitness brands, such as female-geared Lululemon).

Media Spend: According to Kantar Media, Adidas spent $51.5 million on measured media in 2013. Over half, $29.1 million, was allocated to broadcast ads, while $11.2 million went to print and $10.4 million to digital. has national TV spend for Adidas at $17.6 million for 2013. Ads were aired most frequently, unsurprisingly, on ESPN, NBA TV, MTV and Comedy Central.

63% of Adidas’ standard display ads in 2014 were purchased directly from the publisher. Top ad destinations include:,, and

Other Agency Relationships: According to The List, adidas Americas agency roster includes: Edelman (PR). Johannes Leonardo is lead agency for Adidas Originals.

adidas America, Inc. 
5055 N. Greeley Ave.
Portland, OR 97217
(971) 234-2300

Mark King 
President, Adidas Group – North America
(971) 234-2300

Chris Murphy 
Director, Brand Communications & Digital Marketing
(971) 234-2300

Jeremy Darlow 
Senior Manager, Brand & Digital Marketing – Football, Baseball & RGIII Brand
(971) 234-2300

Chris Granico 
Head, Global Sports Marketing – Basketball
(971) 234-2300

Tony Kaplan 
Head, Retail Marketing
(971) 234-2300