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Columbia Sportswear Company | Company Profile, Marketing Contacts, Media Spend, Brands




The Columbia Sportswear Company designs, sources, markets and distributes active outdoor apparel. The company's portfolio of brands includes Columbia, Sorel, and Pacific Trail. Columbia Sportswear Company is headquartered in Portland, OR.

Main Telephone (503) 985-4000
Main Fax (503) 985-5800
Primary Address
14375 Northwest Science Park Drive
Portland, OR 97229
USA

Columbia Sportswear Company Contacts

Contacts (5/42)
Name Title State
Tim B. Chief Executive Officer & Director OR
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (503) 985-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 14375 Northwest Science Park Drive
Portland, OR
97229
USA

Bryan T. Chief Operating Officer & President OR
Stuart R. Chief Marketing Officer OR
Gertrude B. Chairman OR
Mark N. President - Sorel Brand OR

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Columbia Sportswear Company *******
Columbia *******
Sorel *******

Agency Relationships


Brand Agency Service From To
******** **** Media Buying, Media Planning unknown present
******** ********** ******* ******* public relations 2006 present
******** ********** ******* **** media buying & planning 2008 present
******** ********** ******* ***** Creative 2013 present
***** **** media buying & planning unknown present

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DailyVista

TV, OOH, Digital Opps: Columbia Sportswear launches new global branding initiative


Subject: digital, broadcast, print, outdoor, social, retail

Company: Columbia Sportswear Co., Portland, Ore.-based designer, marketer and distributor of active outdoor apparel, footwear, accessories and equipment. The company's portfolio of brands includes Columbia, Sorel, Montrail and Pacific Trail.

Opportunity: Earlier this year, DailyVista told you about Columbia’s intention to increase its marketing spend (BSSP handles media buying and planning for Columbia, according to The List. 

Additional Insight

Campaign Specifics: There are three TV spots in this campaign, each featuring iconic chairman Gert Boyle (“Outside Magazine.  OOH ads will be placed in wallscapes, billboards and transit shelters. Additionally, the fall campaign will include local and national outreach that include ads triggered by weather based on the local markets and their weather conditions, as well as “heavy” mobile and video programs. 

In addition to the traditional brand campaign, Columbia appointed two “Directors of Toughness” that will embark on a paid six-month adventure around the world to test the company’s range of apparel, outerwear, footwear and equipment.

Media Spend: According to Kantar Media, Columbia spent $10.7 million on measured media in 2014 – down 28.1% from 2013. Most of this was allocated to broadcast (30%) and print (20.9%). The remainder went to OOH (15.5%), digital (6.9%) and radio (4.5%).

Digital Breakdown: Moat reports that Columbia has run 31 display ads on 723 publishers since January (<1% mobile). Top ad destinations include fieldandstream.com, outsideonline.com, outdoorlife.com, backcountry.com and fodors.com. For the same period 2014, Moat does not have any display data for the company.

CMO Hire: Redsun joined Columbia as its first CMO a year ago (more here).  

Competitors:  Patagonia, REI, North Face, Mountain Hardware and LL Bean are among Columbia's biggest competitors. 

Columbia Sportswear Company 
14375 NW Science Park Dr.
Portland, OR 97229
(503) 985-4000

Stuart Redsun 
Chief Marketing Officer
(503) 985-4000
sredsun@columbia.com

Mark Deruyter 
Director, e-Commerce Marketing
(503) 985-4105
mderuyter@columbia.com

Daniel Green 
Manager, Digital & Social Media Marketing
(503) 985-4908
dgreen@columbia.com