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Columbia Sportswear Company | Company Profile, Marketing Contacts, Media Spend, Brands




The Columbia Sportswear Company designs, sources, markets and distributes active outdoor apparel. The company's portfolio of brands includes Columbia, Sorel, and Pacific Trail. Columbia Sportswear Company is headquartered in Portland, OR.

Main Telephone (503) 985-4000
Main Fax (503) 985-5800
Primary Address
14375 Northwest Science Park Drive
Portland, OR 97229
USA

Columbia Sportswear Company Contacts

Contacts (5/39)
Name Title State
Tim B. Chief Executive Officer & Director OR
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (503) 985-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 14375 Northwest Science Park Drive
Portland, OR
97229
USA

Bryan T. Chief Operating Officer & President OR
Stuart R. Chief Marketing Officer OR
Gertrude B. Chairman OR
Mark N. President - Sorel Brand OR

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Columbia Sportswear Company ******
Columbia ******
Sorel ******

Agency Relationships


Brand Agency Service From To
******** **** Media Buying, Media Planning unknown present
******** ********** ******* ******* public relations 2006 present
******** ********** ******* **** media buying & planning 2008 present
******** ********** ******* ***** Creative 2013 present
***** **** media buying & planning unknown present

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Sponsorship Opps: Columbia partners with Manchester Apparel to expand sportswear lines (Score 67)


Subject: native advertising, digital, broadcast, print, social media

Company: Winmo), Portland, Ore.-based designer, marketer and distributor of active outdoor apparel, footwear, accessories and equipment. The company's portfolio of brands includes Columbia, Sorel, Montrail and Pacific Trail.

Opportunity: Announced a partnership with Manchester United to serve as the here). Therefore, now’s the time to reach out. Columbia is willing to spend to raise mainstream awareness in the surging outdoor apparel market and Q4 is Columbia’s largest spend period. 

Accoding to The List, Butler, Shine, Stern & Partners handles media buying and planning for Columbia. 

Additional Information

Media Spend: According to Kantar Media, Columbia spent $12.1 million on measured media in 2014. Spend through Q3 2015 was $2.3 million, down slightly from the first three quarters of 2014 ($2.6 million). Most of the company’s spend is allocated to broadcast and digital display ads, while the remainder is dedicated to print and radio ads (keep in mind, however, that Kantar data does not include search, social or mobile dollars).

TV Breakdown: iSpot reports that Columbia spent $4.6 million on national TV ads in 2015. 2015 spend was up from almost non-existent 2014 spend ($9,000).  See charts for channel/show targeting in 2015.

Digital Breakdown: In 2015, Moat reports that Columbia ran 66 display ads om 809 publishers (<1% mobile). Top ad destinations included nationageographic.com, fieldandstream.com, outsideonline.com and live.com (34% placed site direct versus programmatically). The company also ran seven high impact ads and four video ads in 2015. 

For 2014, Columbia ran 16 display ads on 46 publishers (4% mobile). Additionally, 44 high impact ads were run in 2014. 

Winmo)
14375 NW Science Park Dr.
Portland, OR 97229
(503) 985-4000

Stuart Redsun 
Chief Marketing Officer
(503) 985-4000
sredsun@columbia.com

Daniel Green 
Manager, Digital & Social Media Marketing
(503) 985-4908
dgreen@columbia.com