Neiman Marcus Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Dallas, TX, The Neiman Marcus Group, Inc. is a luxury retailer offering merchandise and service that cater to the needs of the affluent consumer. The company operates over 30 Neiman Marcus full-line stores at prime retail locations in the United States markets and two Bergdorf Goodman stores on Fifth Avenue in New York City.
|Main Telephone||(214) 741-6911|
|Main Fax||(214) 573-6142|
Neiman Marcus Group, Inc. ContactsContacts (5/29)
|Jim G.||Chief Merchandising Officer||TX|
Sample of Associated Brands
|Karen K.||Group President & Chief Executive Officer||TX|
|Jim S.||Vice Chairman||TX|
|John K.||President - Online & Retail||TX|
|Michael F.||Interim Chief Financial Officer & Chief Operating Officer||TX|
|Neiman Marcus Group, Inc.||********|
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Digital Opps: Neiman Marcus moves display to Centro
Subject: print, magazines, digital, video, social media,mobile
Company: Winmo profile)
Opportunity: We’ve learned that display has moved to here). Furthermore, NM’s display presence has skyrocketed this year over 2014 and shifted mostly to programmatic. Therefore, with the peak holiday shopping period less than two weeks away, now’s the time to seek last minute Q4 revenue. After Q4, focus on buys during Q2, NM’s secondary buying period since 2013, according to Kantar Media.
Media Spend: According to Kantar Media, NM spent $56.5 million on measured media in 2014 – up 34.7% from 2013. The majority of this spend, $43.5 million, was allocated to print ads (mainly magazines and national newspapers). The remainder was dedicated to search and display ads.
Display Breakdown: Since January, 1,868 standard ads, 331 high impact ads and two video ads have run on 7,431 publishers (11% mobile), 82% of which were placed programmatically versus site direct. Ads are running mostly on female-centric news, entertainment and style/fashion sites like refinery9.com, glamour.com, shoppingandinfo.com and whowhatwear.com, Moat reports.
All of NM’s video ads this year ran on 40 publishers during September. Top sites included messynessychic.com, wunderground.com, westword.com, citypages.com and laweekly.com.
One Marcus Sq.
1618 Main St.
Dallas, TX 75201
Chief Marketing Officer
Director, E-Commerce Marketing