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Neiman Marcus Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Dallas, TX, The Neiman Marcus Group, Inc. is a luxury retailer offering merchandise and service that cater to the needs of the affluent consumer. The company operates over 30 Neiman Marcus full-line stores at prime retail locations in the United States markets and two Bergdorf Goodman stores on Fifth Avenue in New York City.

Main Telephone (214) 741-6911
Main Fax (214) 573-6142
Primary Address
1618 Main Street
Dallas, TX 75201-4720
USA

Neiman Marcus Group, Inc. Contacts

Contacts (5/32)
Name Title State
Jim G. Chief Merchandising Officer TX
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: (214) 741-6911
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1618 Main Street
Dallas, TX
75201-4720
USA

Karen K. Group President & Chief Executive Officer TX
Jim S. Vice Chairman TX
Michael K. Senior Vice President & Chief Information Officer TX
Donald G. Executive Vice President & Chief Operating & Financial Officer TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Neiman Marcus Group, Inc. ********
Cusp *
Last Call *****
NeimanMarcus.com ******

Agency Relationships


Brand Agency Service From To
****** ****** *****, ***. ********* digital: paid search unknown present
****** ****** *****, ***. ****** digital 2015 present

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DailyVista

Digital Opps: Neiman Marcus moves display to Centro


 Subject: print, magazines, digital, video, social media,mobile

Company: Winmo profile)

Opportunity: We’ve learned that display has moved to here). Furthermore, NM’s display presence has skyrocketed this year over 2014 and shifted mostly to programmatic. Therefore, with the peak holiday shopping period less than two weeks away, now’s the time to seek last minute Q4 revenue. After Q4, focus on buys during Q2, NM’s secondary buying period since 2013, according to Kantar Media. 

Additional Insight

Media Spend:  According to Kantar Media, NM spent $56.5 million on measured media in 2014 – up 34.7% from 2013. The majority of this spend, $43.5 million, was allocated to print ads (mainly magazines and national newspapers). The remainder was dedicated to search and display ads. 

Display Breakdown: Since January, 1,868 standard ads, 331 high impact ads and two video ads have run on 7,431 publishers (11% mobile), 82% of which were placed programmatically versus site direct. Ads are running mostly on female-centric news, entertainment and style/fashion sites like refinery9.com, glamour.com, shoppingandinfo.com and whowhatwear.com, Moat reports.

All of NM’s video ads this year ran on 40 publishers during September. Top sites included messynessychic.com, wunderground.com, westword.com, citypages.com and laweekly.com.

Winmo profile)
One Marcus Sq.
1618 Main St.
Dallas, TX 75201
(214) 741-6911

Wanda Gierhart 
Chief Marketing Officer
(214) 741-6911
wanda_gierhart@neimanmarcus.com

Michelle DeVore 
Director, E-Commerce Marketing
(214) 741-6911
michelle_devore@neimanmarcus.com