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Neiman Marcus Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Dallas, TX, The Neiman Marcus Group, Inc. is a luxury retailer offering merchandise and service that cater to the needs of the affluent consumer. The company operates over 30 Neiman Marcus full-line stores at prime retail locations in the United States markets and two Bergdorf Goodman stores on Fifth Avenue in New York City.

Main Telephone (214) 741-6911
Main Fax (214) 573-6142
Primary Address
1618 Main Street
Dallas, TX 75201-4720

Neiman Marcus Group, Inc. Contacts

Contacts (5/29)
Name Title State
Jim G. Chief Merchandising Officer TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (214) 741-6911
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1618 Main Street
Dallas, TX

Karen K. Group President & Chief Executive Officer TX
Jim S. Vice Chairman TX
John K. President - Online & Retail TX
Michael F. Interim Chief Financial Officer & Chief Operating Officer TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Neiman Marcus Group, Inc. ********
Cusp *
Last Call ***** ******

Agency Relationships

Brand Agency Service From To
****** ****** *****, ***. ********* digital: paid search unknown present
****** ****** *****, ***. ****** digital 2015 present

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Who is the Chief Merchandising Officer of Neiman Marcus Group, Inc.?

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What is the email of the Group President & Chief Executive Officer of Neiman Marcus Group, Inc.?

What is direct phone of the Vice Chairman of Neiman Marcus Group, Inc.?

Who is the digital: paid search agency of Neiman Marcus Group, Inc.?

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Digital Opps: Neiman Marcus moves display to Centro

 Subject: print, magazines, digital, video, social media,mobile

Company: Winmo profile)

Opportunity: We’ve learned that display has moved to here). Furthermore, NM’s display presence has skyrocketed this year over 2014 and shifted mostly to programmatic. Therefore, with the peak holiday shopping period less than two weeks away, now’s the time to seek last minute Q4 revenue. After Q4, focus on buys during Q2, NM’s secondary buying period since 2013, according to Kantar Media. 

Additional Insight

Media Spend:  According to Kantar Media, NM spent $56.5 million on measured media in 2014 – up 34.7% from 2013. The majority of this spend, $43.5 million, was allocated to print ads (mainly magazines and national newspapers). The remainder was dedicated to search and display ads. 

Display Breakdown: Since January, 1,868 standard ads, 331 high impact ads and two video ads have run on 7,431 publishers (11% mobile), 82% of which were placed programmatically versus site direct. Ads are running mostly on female-centric news, entertainment and style/fashion sites like,, and, Moat reports.

All of NM’s video ads this year ran on 40 publishers during September. Top sites included,,, and

Winmo profile)
One Marcus Sq.
1618 Main St.
Dallas, TX 75201
(214) 741-6911

Wanda Gierhart 
Chief Marketing Officer
(214) 741-6911

Michelle DeVore 
Director, E-Commerce Marketing
(214) 741-6911