Lands' End, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Lands' End, Inc., headquartered in Dodgeville, WI, is a direct merchant of casual clothing, soft luggage, and home products. The majority of Lands' End's business is conducted through mail order catalogues and online, but the company also operates a number of retail stores in the United States, the United Kingdom, Japan, and Germany. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(608) 935-9341|
|Main Fax||(608) 935-1260|
Lands' End, Inc. ContactsContacts (5/17)
|Joseph B.||Interim Co-Chief Executive Officer, Executive Vice President & Chief Merchandising Officer||WI|
Sample of Associated Brands
|Becky G.||Executive Vice President & Chief Marketing Officer||WI|
|James G.||Interim Co-Chief Executive Officer, Executive Vice President, Chief Operating Officer & Chief Financial Officer||WI|
|Catherine S.||Senior Vice President, General Counsel & Corporate Secretary||WI|
|Michael H.||Senior Vice President, Multi-Channel Marketing||WI|
|Lands' End, Inc.||******|
|Canvas by Lands' End||******|
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Score 54 – Close Watch: Lands End CMO resigns amid continued losses
Subject: digital, mobile, social media, TV, radio, print,
Company: Winmo), “preppy” clothing and homegoods retailer spun off from Sears Holdings last year.
Opportunity: Effective immediately, Lands End’s CMO Steven Rado has left the company. Rado had been with Lands’ End for two years and, according to a statement from the company, Lands’ End will look for an external replacement. While at LE, Rado lead “all aspects of marketing for the brand, including strategic development, direction and implementation of marketing activities.” Therefore, there could be huge changes ahead once a new marketing head is named.
Lands' End handles traditional marketing in-house, while Dentsu Aegis's 360i, Atlanta) is responsible for digital media buying and planning, search and mobile, according to The List. Agency readers should be getting pitches together, though, as disappointing sales and marketing likely led to Rado’s departure. While most new CMOs come in and put their own spin on marketing, whoever joins Lands’ End in the top marketing role is even more likely to clean house given recent struggles.
Media Spend: According to Kantar Media, LE spent $3.4 million on measured media in 2015. Most of this was actually allocated to search ads ($2.9 million).
Digital Breakdown: So far in 2016, LE has run 182 display and 41 high impact ads on 1,404 publishers (<1% mobile; 39% site direct). Top ad destinations this year include: 6pm.com, wired.com, cntraveler.copm and glamour.com, according to Moat.
For 2015, LE ran 336 display ads on 3,855 publishers (<1% mobile). Top ad destinations included instyle.com, mylifetime.com, realsimple.com, parents.com and peoplestylewatch.com (53% placed site direct versus programmatic). LE also ran 97 high impact and three video ads last year. This is a significant increase from 2014, when 177 display, 62 high impact and no video ads on 1,597 publishers (12% mobile; 89% site direct).
One Lands' End Lane
Dodgeville, WI 53595
Chief Executive Officer
Manager, Digital Marketing
Direct Dial: (608) 935-9341 ext. 3336013