Back to All Companies

Oakley, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Orange County, CA, Oakley, Inc. is a popular brand of sunglasses and prescription eye wear originally designed for durability in athletic events. Today, a brand in the portfolio of the Luxottica Group, Oakley products have evolved into a leading premium sunglasses, prescription eye wear, goggles, apparel, footwear and accessories. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (949) 951-0991
Main Fax (949) 699-3500
Primary Address
One Icon
Foothill Ranch, CA 92610
USA

Oakley, Inc. Contacts

Contacts (5/15)
Name Title State
Nicolas T. Chief Financial Officer & Vice President, Business Development CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (949) 951-0991
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Icon
Foothill Ranch, CA
92610
USA

Carlos R. Vice President, Research & Development CA
Cuan P. Vice President, Global Sports Marketing CA
Abbey R. Director, Global Digital Marketing CA
Julie S. Global Director, Brand - Men's Sunglasses CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Oakley, Inc. *******

Agency Relationships


Brand Agency Service From To
******, ***. ****** AOR - digital 2005 present
******, ***. ****** creative 2005 present
******, ***. ******, ***. creative 2014 present
******, ***. *** **** media planning unknown present
******, ***. *****, ***. digital unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Financial Officer & Vice President, Business Development of Oakley, Inc.?

Who is the marketing contact for handbags, sunglasses, misc. accessories in CA

What is the email of the Vice President, Research & Development of Oakley, Inc.?

What is direct phone of the Vice President, Global Sports Marketing of Oakley, Inc.?

Who is the AOR - digital agency of Oakley, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Oakley hires Eleven as ad agency, expect spending to rise behind new campaign


Brand:  

Opportunity: Hired San Francisco-based review

Key to Know: The majority of Oakley’s marketing budget goes to sports marketing, but expect ad spending to rise because Oakley CEO Colin Baden wants the company to Ad Age

Oakley spent $11.3 million on measured media in 2013, most of which went to magazine ad placement and display, according to Kantar Media.

The review came after parent company “premiumize” the Oakley brand over the next three years.

Oakley was handling marketing in-house before Eleven’s hire

Oakley, Inc. 
One Icon 
Foothill Ranch, CA 92610
(949) 951-0991

Pat McIlvain
Vice President, Global Sports Marketing
(949) 951-0991
patm@oakley.com