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New Era Cap Company, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

New Era Cap Company is a leading sports-licensed headwear company. The company is the cap provider for MLB, a number of NBA and NHL franchises, as well as handful of major collegiate athletic programs. New Era Cap Company, Inc. is headquartered in Buffalo, NY.

Main Telephone (716) 549-0445
Main Fax (716) 549-5424
Primary Address
160 Delaware Avenue
Buffalo, NY 14202

New Era Cap Company, Inc. Contacts

Contacts (5/10)
Name Title State
Christopher K. President & Chief Executive Officer NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (716) 549-0445
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 160 Delaware Avenue
Buffalo, NY

Kelli C. Senior Director, Global Brand Communications NY
Gary B. Sponsorship Manager NY
Colie B. Senior Marketing Manager NY
Shaun R. Senior Marketing Manager - Baseball NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
New Era Cap Company, Inc. *******
EK by New Era *

Agency Relationships

Brand Agency Service From To
*** *** *** *******, ***. ***** *** creative 2007 present
*** *** *** *******, ***. *** ****** ************** public relations unknown present
*** *** *** *******, ***. *** ******** ******** AOR - creative 2010 present

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New Era to launch marketing campaign for new 'Spring BP' cap


New Era, the the exclusive manufacturer of the official on-field cap worn by every Major League Baseball team, is in the midst of developing a new marketing campaign for its new batting practice “Spring BP” cap.

Katherine Kulczyk, corporate communications manager, told WinmoEdge that New Era has nothing to share about the new campaign yet. The company is meeting this week into next with MLB for approvals on concepts.

President Pete Augustine told The Sports Business Journal last month that New Era will launch a multi-pronged marketing campaign around the new Spring BP Cap, which will be introduced during spring training.

This year’s hats have the same silhouette as New Era’s 59Fifty caps, which are worn during games, and improved moisture management, addressing previous from players. Previously, “Spring BP” hats had a lower crown than the regular game caps.

The new BP caps also feature a
, including secondary and tertiary logos and brim colors that contrast with the crown. The designs above aren’t finalized and approved yet, meaning teams may still reconsider the logos.

New Era’s global creative AOR has been
” series (latest ad below) featuring NBC sitcom actors Nick Offerman, a Cubs fan, and Craig, Robinson, a White Sox fan.The company handles media buying and planning in-house, according to The List.

Last summer, New Era made several to its leadership team, including Evan Jones as vice president and global marketing/chief marketing officer. These moves came as the headwear-centric brand continued its evolution into an overall fashion focused lifestyle brand.

Kantar Media reports that New Era allocated almost $7.2 million towards measured media in 2011, up from $2.9 million in 2010. Magazine ad spending saw the biggest boost, going from $1 million in 2010 to $4.6 million in 2011.

New Era Cap Company Inc.
160 Delaware Ave.
Buffalo, NY 14202
(716) 549-0445

Chris Koch
Chief Executive Officer
(716) 549-0445

Peter Augustine
(716) 549-0445

Evan Jones
Vice President & Global Marketing/Chief Marketing Officer
(716) 549-0445

John Behling
Director, North American Marketing
(716) 549-0445

Wayne Best
Global Director, Consumer Marketing
(716) 549-0445