Coach, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in New York, NY, Coach, Inc. designs and produces high quality leather goods for men and women. The company's product lines include luggage, purses, gloves, and outerwear as well as fine accessories and footwear. Founded in 1941, Coach is sold worldwide though trademark stores, selected department and specialty stores and online at coach.com.
|Main Telephone||(212) 594-1850|
|Main Fax||(212) 594-1682|
Coach, Inc. ContactsContacts (5/29)
|Todd K.||President & Chief Administrative Officer||NY|
Sample of Associated Brands
|Jane N.||Executive Vice President & Chief Financial Officer||NY|
|Victor L.||Chief Executive Officer||NY|
|Andre C.||President, North America & Global Marketing||NY|
|Wendy K.||Chief Executive Officer & Brand President, Stuart Weitzman||NY|
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Coach acquires designer footwear brand Stuart Weitzman
Subject: print, digital, out-of-home
Company: Coach, headquartered in NYC, designs and produces high quality leather goods for men and women, including luggage, purses, gloves and outerwear.
Opportunity: Agreed to acquire as well as existing management, will continue to oversee the company’s brand operations. Luis added that that fact, which will expedite a seamless ownership transition, will allow Coach to continue to focus its efforts on its own reinvention efforts.
SW Marketing Priorities: Weitzman, known for its high-end shoes, has been reinvesting in handbags (about 5% of sales), a category it has tried to grow in the past. Waune Kulkin, CEO of Stuart Weitzman, has predicted that handbag sales could grow to 20% of sales over the next three years (research here). The company has planned for watches and eyewear as brand extensions, as well.
Competitors: Other luxury brands that compete with Coach include Ralph Lauren, Michael Kors, Marc Jacobs, Donna Karan and Calvin Klein, to name a few.
Media Spend: According to Kantar Media, Coach spent $25 million on measured media in 2013. $20 million was allocated to print ads, while majority of the remainder, $4 million, was spent on digital ads. Out-of-home ads rounded out the spend in 2013.
Media spend was not available for SW, but in July 2014, the company hired its first chief digital officer to expand omnichannel capabilities, so be on the lookout for opportunities here).
Agency Relationships: Coach handles advertising and media buying and planning in-house, while Organic, Inc. is in charge of interactive for the brand.
516 West 34th Street
New York, NY 10001
Manager, Search Marketing
Senior Director, Digital Marketing
Director, Social Media
625 Madison Ave.
New York, NY 10022
Chief Marketing Officer
Chief Global Digital Officer