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Coach, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in New York, NY, Coach, Inc. designs and produces high quality leather goods for men and women. The company's product lines include luggage, purses, gloves, and outerwear as well as fine accessories and footwear. Founded in 1941, Coach is sold worldwide though trademark stores, selected department and specialty stores and online at coach.com.

Main Telephone (212) 594-1850
Main Fax (212) 594-1682
Primary Address
516 West 34th Street
New York, NY 10001
USA

Coach, Inc. Contacts

Contacts (5/29)
Name Title State
Todd K. President & Chief Administrative Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 594-1850
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 516 West 34th Street
New York, NY
10001
USA

Jane N. Executive Vice President & Chief Financial Officer NY
Victor L. Chief Executive Officer NY
Andre C. President, North America & Global Marketing NY
Wendy K. Chief Executive Officer & Brand President, Stuart Weitzman NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Coach, Inc. ********

Agency Relationships


Brand Agency Service From To
*****, ***. *******, ***. Digital 2002 present
*****, ***. *** media buying & planning, digital 2014 present
*****, ***. ***** & *****, ***. creative unknown present
*****, ***. ****** creative 2015 present

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DailyVista

Coach acquires designer footwear brand Stuart Weitzman


Subject: print, digital, out-of-home

Company: Coach, headquartered in NYC, designs and produces high quality leather goods for men and women, including luggage, purses, gloves and outerwear.       

Opportunity: Agreed to acquire as well as existing management, will continue to oversee the company’s brand operations. Luis added that that fact, which will expedite a seamless ownership transition, will allow Coach to continue to focus its efforts on its own reinvention efforts. 

Additional Insight  

SW Marketing Priorities:  Weitzman, known for its high-end shoes, has been reinvesting in handbags (about 5% of sales), a category it has tried to grow in the past. Waune Kulkin, CEO of Stuart Weitzman, has predicted that handbag sales could grow to 20% of sales over the next three years (research here). The company has planned for watches and eyewear as brand extensions, as well.

Competitors: Other luxury brands that compete with Coach include Ralph Lauren, Michael Kors, Marc Jacobs, Donna Karan and Calvin Klein, to name a few. 

Media Spend: According to Kantar Media, Coach spent $25 million on measured media in 2013. $20 million was allocated to print ads, while majority of the remainder, $4 million, was spent on digital ads. Out-of-home ads rounded out the spend in 2013.

Media spend was not available for SW, but in July 2014, the company hired its first chief digital officer to expand omnichannel capabilities, so be on the lookout for opportunities here).

Agency Relationships: Coach handles advertising and media buying and planning in-house, while Organic, Inc. is in charge of interactive for the brand. 

Coach, Inc. 
516 West 34th Street
New York, NY 10001
(212) 594-185o

Courtney Romano 
Manager, Search Marketing
(212) 594-185o
cromano@coach.com

Sue McCarthy 
Senior Director, Digital Marketing
(212) 594-185o
smccarthy@coach.com

Ashley Hurst 
Director, Social Media
(212) 594-185o

Stuart Weitzman 
625 Madison Ave.
Third Floor 
New York, NY 10022
(212) 582-9500

Susan Duffy 
Chief Marketing Officer
(212) 582-9500
susand@stuartweitzman.com

Monica Schwartz 
Chief Global Digital Officer
(212) 582-9500
monicas@stuartweitzman.com