The Children's Place Retail Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
The Children's Place is a leading fashion retailer, specializing in clothing and accessories for ages newborn to 10 years old. Headquartered in Secaucaus, NJ, the company operates through online and retail store operations throughout the U.S.
|Main Telephone||(201) 558-2400|
|Main Fax||(201) 558-2828|
The Children's Place Retail Stores, Inc. ContactsContacts (5/13)
|Jane E.||President & Chief Executive Officer||NJ|
Sample of Associated Brands
|Manish M.||Senior Vice President & Chief Information Officer||NJ|
|Robert V.||Group Vice President, Finance||NJ|
|Venkat G.||Vice President, Omnichannel Technology||NJ|
|Caroline M.||Vice President, Creative Marketing||NJ|
|The Children's Place Retail Stores, Inc.||*|
|The Children's Place||******|
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Score 50 – Future Possibility: Children's Place implements digital, customer acquisition enhancem...
Subject: Digital, online, mobile, social media
Opportunity: Continues to enhance its digital capabilities, with a focus on priority number one – customer acquisition. Children’s Place recently completed work on strategic customer segmentation, allowing it to deliver more relevant content and messaging based on customers’ “unique behaviors,” said Michael Scarpa, COO and CFO, during the Q1 earnings call. As such, improvements to SEO are already underway and digital should continue to make up a larger piece of the retailer’s ad budget. Children’s Place tends to skew ad dollars towards H2, particularly Q3 (back-to-school), so reach out now to see if BTS dollars are still on the table. It appears that media planning and buying is handled in-house.
With an eye on reversing recent struggles, Children’s Place continually seeks new ways to further its brand recognition and implement omnichannel initiatives, so agencies with this kind of expertise should certainly reach out.
Media Breakdown: Children’s Place spent $30.9M on marketing and advertising in fiscal 2014 ended Jan. 31, down from $33.8M in fiscal 2013 and $37.1M in fiscal 2012. The decrease comes as Children’s Place moves more dollars towards digital platforms and drops direct mail, print and radio. Kantar Media reports that most of the retailer’s digital outlay goes to search.
Since January 2014, Children’s Place has only run 4 desktop display ads with two publishers, babycenter.com and parentscanada.com, Moat reports. With the retailer’s customer segmentation efforts complete, it would make sense for Children’s Place to be more open than usual to high ROAS pitches from women focused sellers. For example, XO Group, I’m looking at you…
The Children’s Place
500 Plaza Dr.
Secaucus, NJ 07094
Chief Transformation Officer & Senior Vice President, Digital Commerce & Marketing
Senior Vice President & Chief Information Officer
Vice President, Digital Marketing
(201) 558-2400 Ext: 37373