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The Children's Place Retail Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

The Children's Place is a leading fashion retailer, specializing in clothing and accessories for ages newborn to 10 years old. Headquartered in Secaucaus, NJ, the company operates through online and retail store operations throughout the U.S.

Main Telephone (201) 558-2400
Main Fax (201) 558-2828
Primary Address
500 Plaza Drive
Secaucus, NJ 07094

The Children's Place Retail Stores, Inc. Contacts

Contacts (5/9)
Name Title State
Jane E. President & Chief Executive Officer NJ
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (201) 558-2400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 500 Plaza Drive
Secaucus, NJ

Robert V. Group Vice President, Finance NJ
Venkat G. Vice President, Omnichannel Technology NJ
Caroline M. Vice President, Creative Marketing NJ
Rachel S. Director, Email Marketing NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Children's Place Retail Stores, Inc. ******
The Children's Place ***

Agency Relationships

Brand Agency Service From To
*** ********'* ***** ************, *** creative 2009 present
*** ********'* ***** ********* Digital 2014 present

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Recent Discussions

Who is the President & Chief Executive Officer of The Children's Place Retail Stores, Inc.?

Who is the marketing contact for infant & youth apparel in NJ

What is the email of the Group Vice President, Finance of The Children's Place Retail Stores, Inc.?

What is direct phone of the Vice President, Omnichannel Technology of The Children's Place Retail Stores, Inc.?

Who is the creative agency of The Children's Place Retail Stores, Inc.?

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Score 50 – Future Possibility: Children's Place implements digital, customer acquisition enhancem...

Subject: Digital, online, mobile, social media


Opportunity: Continues to enhance its digital capabilities, with a focus on priority number one – customer acquisition. Children’s Place recently completed work on strategic customer segmentation, allowing it to deliver more relevant content and messaging based on customers’ “unique behaviors,” said Michael Scarpa, COO and CFO, during the Q1 earnings call. As such, improvements to SEO are already underway and digital should continue to make up a larger piece of the retailer’s ad budget. Children’s Place tends to skew ad dollars towards H2, particularly Q3 (back-to-school), so reach out now to see if BTS dollars are still on the table. It appears that media planning and buying is handled in-house. 

With an eye on reversing recent struggles, Children’s Place continually seeks new ways to further its brand recognition and implement omnichannel initiatives, so agencies with this kind of expertise should certainly reach out. 

Additional Insight

Media Breakdown: Children’s Place spent $30.9M on marketing and advertising in fiscal 2014 ended Jan. 31, down from $33.8M in fiscal 2013 and $37.1M in fiscal 2012. The decrease comes as Children’s Place moves more dollars towards digital platforms and drops direct mail, print and radio. Kantar Media reports that most of the retailer’s digital outlay goes to search. 

Since January 2014, Children’s Place has only run 4 desktop display ads with two publishers, and, Moat reports. With the retailer’s customer segmentation efforts complete, it would make sense for Children’s Place to be more open than usual to high ROAS pitches from women focused sellers. For example, XO Group, I’m looking at you…

The Children’s Place
500 Plaza Dr.
Secaucus, NJ 07094 
(201) 558-2400

Jason McAndrew
Chief Transformation Officer & Senior Vice President, Digital Commerce & Marketing
(201) 558-2400

Manish Maini
Senior Vice President & Chief Information Officer
(201) 558-2400

Amy Larson
Vice President, Digital Marketing
(201) 558-2400 Ext: 37373