Motorola Mobility, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Motorola Mobility, Inc. headquartered in Libertyville, IL., is a mobile device and consumer electronics company. The company is comprised of two business units: The Mobile Devices business and The Home business. Motorola Mobility's portfolio includes mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions. Motorola Mobility launched as an independent company in 2011 through a separation from Motorola, Inc.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(800) 668-6765|
|Main Fax||(847) 523-7443|
Motorola Mobility, Inc. ContactsContacts (5/11)
|Richard R.||Chief Information Security Officer||IL|
Sample of Associated Brands
|Sanjay V.||Chief Financial Officer||CA|
|Regina D.||Senior Vice President, Advanced Technology & Products||CA|
|Juli B.||Director, Public Relations||IL|
|Jeanne W.||Director, Global Content Operations||IL|
|Motorola Mobility, Inc.||******|
|*****||********* | *****||Media Planning||2016||present|
|**** *||********* | *****||Media Planning||2016||present|
|********||********* | *****||Media Planning||2016||present|
|********||****** & ******||AOR - creative, digital||2008||present|
|********||********* *********||digital OOH||2007||present|
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Rumor: Motorola moves media planning, buying?
Subject: TV, digital, online, social media, video, mobile
Company: Motorola Mobility, mobile device maker that became a subsidiary of Lenovo last year.
Opportunity: After making several leadership changes last summer to fuel a turnaround (research Droga5 has entered the average length of agency relationship tenure zone.
Sellers – look to secure Moto/Droid focused branding ad dollars in the second half of the year, particularly in Q4 around a holiday push. Given Motorola’s digital targeting shift this year, sports and entertainment sellers should have an edge.
TV Breakdown: The majority of Motorola’s ad budget goes to national TV ads. Since January, $16.6 million has funded one national TV flight in March, a huge leap over the almost $1 million spent during H1 2014. In 2014, $53 million went to national TV ads (heavy Oct-Dec. push) compared to $117.2 million in 2013.
Digital Breakdown: Since January, Motorola has run 51 display ads on 2,107 publishers (<1% mobile), 68% of which were placed via ad exchanges or networks, as opposed to directly with sites. The majority of desktop activity has been with portal, sports and technology sites. Publishers leading the way include univision.com, nfl.com, history.com and engadget.com.
Mobile display has been primarily with entertainment publishers, led by j-14.com.
In comparison, over the same period last year, 91 ads ran with 1,746 publishers (<1% mobile), 85% of which were placed through ad networks or exchanges. Targeting then skewed more to portal, local paper, shopping and news sites.
Motorola Mobility, Inc.
600 North US Hwy 45
Libertyville, IL 60048
Senior Vice President, Marketing & Communications (CMO function)