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Motorola Mobility, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Motorola Mobility, Inc. headquartered in Libertyville, IL., is a mobile device and consumer electronics company. The company is comprised of two business units: The Mobile Devices business and The Home business. Motorola Mobility's portfolio includes mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions. Motorola Mobility launched as an independent company in 2011 through a separation from Motorola, Inc.

Main Telephone (800) 668-6765
Main Fax (847) 523-7443
Primary Address
222 West Merchandise Mart
Chicago, IL 60654
USA

Motorola Mobility, Inc. Contacts

Contacts (5/14)
Name Title State
Richard R. Chief Information Security Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (800) 668-6765
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 222 West Merchandise Mart
Chicago, IL
60654
USA

Rick O. President CA
Sanjay V. Chief Financial Officer CA
Jim W. Senior Vice President & Consumer Experience Design IL
Iqbal A. Senior Vice President, Global Product Development IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Motorola Mobility, Inc. ******
Motorola ******
Xoom ********
Droid ****
Moto X *******

Agency Relationships


Brand Agency Service From To
***** ********* | ***** Media Planning 2016 present
**** * ********* | ***** Media Planning 2016 present
******** ********* | ***** Media Planning 2016 present
******** ****** & ****** AOR - creative, digital 2008 present
******** ********* ********* digital OOH 2007 present

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DailyVista

Rumor: Motorola moves media planning, buying?


Subject: TV, digital, online, social media, video, mobile

Company: Motorola Mobility, mobile device maker that became a subsidiary of Lenovo last year. 

Opportunity: After making several leadership changes last summer to fuel a turnaround (research Droga5 has entered the average length of agency relationship tenure zone. 

Sellers – look to secure Moto/Droid focused branding ad dollars in the second half of the year, particularly in Q4 around a holiday push. Given Motorola’s digital targeting shift this year, sports and entertainment sellers should have an edge.

Additional Insight

TV Breakdown: The majority of Motorola’s ad budget goes to national TV ads. Since January, $16.6 million has funded one national TV flight in March, a huge leap over the almost $1 million spent during H1 2014. In 2014, $53 million went to national TV ads (heavy Oct-Dec. push) compared to $117.2 million in 2013. 

Digital Breakdown: Since January, Motorola has run 51 display ads on 2,107 publishers (<1% mobile), 68% of which were placed via ad exchanges or networks, as opposed to directly with sites. The majority of desktop activity has been with portal, sports and technology sites. Publishers leading the way include univision.com, nfl.com, history.com and engadget.com.

Mobile display has been primarily with entertainment publishers, led by j-14.com.

In comparison, over the same period last year,  91 ads ran with 1,746 publishers (<1% mobile), 85% of which were placed through ad networks or exchanges. Targeting then skewed more to portal, local paper, shopping and news sites.

Motorola Mobility, Inc. 
600 North US Hwy 45
Libertyville, IL 60048
(800) 668-6765

Adrienne Hayes 
Senior Vice President, Marketing & Communications (CMO function)
(800) 688-6765
adrienne@motorola.com