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Casio America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Casio America is a subsidiary of Casio Computer Co. Ltd., based in Tokyo. The company manufactures and markets a range of consumer and business electronics, including watches, digital cameras, mobile phones, cash registers and more.

Main Telephone (973) 361-5400
Main Fax
Primary Address
570 Mount Pleasant Avenue
Dover, NJ 07801
USA

Casio America, Inc. Contacts

Contacts (5/9)
Name Title State
Shinigori I. Chief Executive Officer & Chairman NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (973) 361-5400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 570 Mount Pleasant Avenue
Dover, NJ
07801
USA

Peter B. Vice President - Consumer Products NJ
David J. Vice President, Timepiece Division NJ
Susan V. Senior Director, Public Relations NJ
Robert P. Director, Marketing NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
CASIO ******
Casio America, Inc. ******
G-Shock *******

Agency Relationships


Brand Agency Service From To
***** ***** ****** ********* AOR - public relations 2005 present
***** *** ******** *****, ***. digital unknown present
***** *******, ***. ******** *********** digital 2005 present
***** *******, ***. ***** ****** ********* AOR - public relations 2005 present
***** *******, ***. *** ******** *****, ***. digital unknown present

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DailyVista

Casio America hires marketing director


The Story
Consumer electronics manufacturer Casio America Inc. has appointed a new marketing exec for its consumer instruments division, according to the company.
 
Mike Martin joins Casio America from TC Electronic, where he was national sales manager for musical instruments and recording products. At Dover, N.J.-based Casio, he will act as marketing director of the electronic musical instrument division.
 
Prior to TC Electronic, Martin was at Yamaha Corporation of America. There, he held several management, product development, sound design and sales positions, as well as marketing and promotional efforts.
 
Casio America is a subsidiary of Casio Computer Co. Ltd., based in Tokyo. The company manufactures and markets a range of consumer and business electronics, including watches, digital cameras, mobile phones, cash registers and more.
 
The Research
At Casio America, Martin will report directly to Vice President of Consumer Products Peter Brinkman.
 
In this newly created position at Casio, Martin will be in charge of developing and executing EMI’s marketing and product plans. Products in the division’s portfolio include keyboards and digital pianos sold under the Casio and Privia brand names.
 
“We are certain that his extensive experience in keyboards will help us grow our business in the U.S. and further establish Casio as a major player in the electronic musical instrument category,” Brinkman said in a statement.
 
According to The List database, Casio America works with New York-based agency Revolucion for Hispanic marketing efforts.
 
Nielsen Monitor-Plus shows that the company spent about $9.1 million on media in 2007. About $7.2 million was spent on national magazines, about $800,000 was spent on local newspapers and about $470,000 was spent on national newspaper ads.
 
The Direction
Reach out with a congratulatory message to Martin and introduce your agency’s capabilities in marketing. Firms with B-to-B marketing capabilities should also consider calling about project assignments.