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Swatch Watch, USA | Company Profile, Marketing Contacts, Media Spend, Brands




Swatch Watch, USA is a Swiss company that, together with its subsidiaries, manufactures watches, movements, components and other products. With its U.S. headquarters in Weehawken, NJ, Swatch produces both mass-market and high-end watches. The company recently acquired luxury brands Omega and Breguet.

Main Telephone (201) 271-1400
Main Fax
Primary Address
1200 Harbor Boulevard
Seventh Floor
Weehawken, NJ 07086
USA

Swatch Watch, USA Contacts

Contacts (4)
Name Title State
Bob B. Brand President NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (201) 271-1400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1200 Harbor Boulevard
Seventh Floor
Weehawken, NJ
07086
USA

Jose Antonio H. Head, Marketing FL
Elvira G. Sales & Marketing Manager NJ
Douglas K. Brand Manager FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Blancpain *
Breguet *
Certina *
ck *
Flik Flak *

Agency Relationships


Brand Agency Service From To
******-**** *** *** media buying & planning unknown present
******** **-***** Media Buying, Media Planning, Social 2016 present
**** ****** + ******** Public Relations 2016 present
**** *** ***** ******** Media Planning 2016 present
***** *** *** media buying & planning unknown present

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WinmoEdge

TV, Digital Opps: Luxury watch brand Tissot launches new TV ads, increases marketing spend


Subject: TV, digital, social media, PR

Brand: Swatch Watch

Opportunity: After a lull in its national TV advertising, Tissot has released two new spots this year, putting its ad spending on an incline. The first spot, titled "This is Your Time: NBA," aired for the first time in February, and has cost the brand $3.2 million thus far, while the second spot "Iconic Products of 2016," aired for the first time June 18 and has already cost $159,458, according to

Therefore, luxury-focused sellers should seek digital and national TV dollars as they become more available. Focus your pitch around driving awareness and relevance among affluent male and female audiences. Look for spending tied to Q4, as this is historically the brand's highest buying period. 

Additional Insight

Digital Breakdown: Since January, Moat reports Tissot has run one video, six high impact and 42 standard display ads on 18 publishers (17% mobile). Of these, 78% were placed site direct versus programmatically. Top ad destinations include: nba.com, cnn.com, motogp.com, stack.com, wnba.com, bleacherreport.com, whiskeymilitia.com and thehindu.com. Looking at the same period last year, the brand ran one video, four high impact and 15 standard display ads on 61 publishers (5% mobile; 35% site direct).

In comparison to all of 2015, the brand ran one video, 11 high impact and 43 standard display ads on 125 publishers (4% mobile; 28% site direct). 

Winmo)
1200 Harbor Boulevard
Seventh Floor
Weehawken, NJ 07086
(201) 271-1400

Carole Bardasano
U.S. Head, e-Commerce & Digital Marketing
(786) 725-5335
carole.bardasano@swatchgroup.com

Laura Pieretti
Digital Marketing Manager
(786) 725-5408
laura.pieretti@swatchgroup.com