Swatch Watch, USA | Company Profile, Marketing Contacts, Media Spend, Brands
Swatch Watch, USA is a Swiss company that, together with its subsidiaries, manufactures watches, movements, components and other products. With its U.S. headquarters in Weehawken, NJ, Swatch produces both mass-market and high-end watches. The company recently acquired luxury brands Omega and Breguet.
|Main Telephone||(201) 271-1400|
Swatch Watch, USA ContactsContacts (4)
|Bob B.||Brand President||NJ|
Sample of Associated Brands
|Jose Antonio H.||Head, Marketing||FL|
|Elvira G.||Sales & Marketing Manager||NJ|
|Douglas K.||Brand Manager||FL|
|******-****||*** ***||media buying & planning||unknown||present|
|********||**-*****||Media Buying, Media Planning, Social||2016||present|
|****||****** + ********||Public Relations||2016||present|
|****||*** ***** ********||Media Planning||2016||present|
|*****||*** ***||media buying & planning||unknown||present|
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TV, Digital Opps: Luxury watch brand Tissot launches new TV ads, increases marketing spend
Subject: TV, digital, social media, PR
Brand: Swatch Watch.
Opportunity: After a lull in its national TV advertising, Tissot has released two new spots this year, putting its ad spending on an incline. The first spot, titled "This is Your Time: NBA," aired for the first time in February, and has cost the brand $3.2 million thus far, while the second spot "Iconic Products of 2016," aired for the first time June 18 and has already cost $159,458, according to
Therefore, luxury-focused sellers should seek digital and national TV dollars as they become more available. Focus your pitch around driving awareness and relevance among affluent male and female audiences. Look for spending tied to Q4, as this is historically the brand's highest buying period.
Digital Breakdown: Since January, Moat reports Tissot has run one video, six high impact and 42 standard display ads on 18 publishers (17% mobile). Of these, 78% were placed site direct versus programmatically. Top ad destinations include: nba.com, cnn.com, motogp.com, stack.com, wnba.com, bleacherreport.com, whiskeymilitia.com and thehindu.com. Looking at the same period last year, the brand ran one video, four high impact and 15 standard display ads on 61 publishers (5% mobile; 35% site direct).
In comparison to all of 2015, the brand ran one video, 11 high impact and 43 standard display ads on 125 publishers (4% mobile; 28% site direct).
1200 Harbor Boulevard
Weehawken, NJ 07086
U.S. Head, e-Commerce & Digital Marketing
Digital Marketing Manager