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David Yurman, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in New York, NY, David Yurman, Inc. is a privately held high-end American designer jewelry company. David Yurman, Inc. makes classic bracelets, chains, earrings, necklaces, rings, and jewel-encrusted watches.

Main Telephone (212) 896-1550
Main Fax (212) 896-1597
Primary Address
24 Vestry Street
12th Floor
New York, NY 10013
USA

David Yurman, Inc. Contacts

Contacts (5/6)
Name Title State
Sybil Y. President & Creative Director NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 896-1550
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 24 Vestry Street
12th Floor
New York, NY
10013
USA

David Y. Chairman & Designer NY
Tom O. Vice President, Retail NY
Rachel G. Executive Director, Marketing NY
Matthew M. Senior Director, Digital Marketing NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Thoroughbred *
David Yurman, Inc. ********

Agency Relationships


Brand Agency Service From To
***** ******, ***. */*** Digital, Media Buying, Media Planning 2015 present

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DailyVista

Score 30 – Future Possibility: David Yurman names global communications SVP


Subject: digital, print, OOH, social media, special events marketing, luxury

Company: David Yurman, a privately-held, high-end American jewelry designer. DY is headquartered in New York City.

Opportunity: Named CeCe Coffin as SVP of global communications, reporting to CEO Gabriella Forte. She will be responsible for DY’s global media relations, social media, reputation management, strategic partnerships and special events. Coffin has experience with global branding, communications, digital storytelling, TV production and publishing, so look for her to focus particularly on these areas in her new position. DY’s digital ad presence has dipped a little from 2014 to 2015 (even in the face of higher spending), but there should be plenty of opportunity in H2 (look to print and OOH, as well). According to The List, DY handles traditional marketing in-house. We hear hat Forward 3D handles search and display campaigns.

Future-Possibility

Additional Insight

Experience: Coffin is the former SVP of global communications for Clinique. She has also served in similar positions for other Estee Lauder brands, such as La Mer, Jo Malone and Donna Karan.

Media Spend: According to Kantar Media, DY spent $23.4 million on measured media in 2014 – a 37.2% increase over the same period 2013. The most money was allocated to print ads – $20.4 million – in fashion, bridal, beauty and men’s magazines.  The second highest spend channel was digital, with $2.3 million dedicated to display and search ads. 

Digital Breakdown: Per Moat, DY has run 75 standard display ads on 37 publishers so far this year (14% mobile). Top ad destinations include instyle.com, newyorker.com, vanityfair.com, elle.com and opentable.com. DY has also run 51 high impact ads this year. Digital ads have run most frequently around Valentine’s Day and Mother’s Day, with another spike in mid-July.

The same period in 014 saw the jeweler run 62 creatives across 121 publishers, so there has been a slight dip so far this year (84 high impact ads were run). Unsurprisingly, digital presence was highest around Valentine’s Day, Mother’s Day and Christmas, with an additional spike in late Aug. 2014.

According to Brandtale.com, David Yurman has run three native ads so far this year: two custom articles on InStyle.com (April 2015).

David Yurman 
24 Vestry St.
12th Floor
New York, NY 10013
(212) 896-1550

CeCe Coffin 
Senior Vice President, Global Communications
(212) 896-1550
ccoffin@davidyurman.com

Billy Paretti 
Chief Marketing Officer
(212) 896-1550 ext. 7550
bparetti@davidyurman.com

Moira Pastre 
Executive Assistant to Billy Paretti
(212) 896-1550
mpastre@davidyurman.com