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Tiffany & Company | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in New York, NY, Tiffany & Company operates jewelry and specialty retail stores in the Americas, Asia-Pacific and Europe and sells direct through Internet, catalog and business gift operations. In addition to jewelry, Tiffany's also offers a collection of fine china, crystal, stationary, fragrances & silverware.

Main Telephone (212) 755-8000
Main Fax (212) 230-6734
Primary Address
727 Fifth Avenue
New York, NY 10022
USA

Tiffany & Company Contacts

Contacts (5/33)
Name Title State
Frederic C. Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 755-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 727 Fifth Avenue
New York, NY
10022
USA

Caroline N. Chief Brand Officer NY
Beth C. Executive Vice President NY
Victoria B. Senior Vice President, Global Human Resources NY
Jon K. Executive Vice President NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Tiffany & Company ********
Elsa Peretti *
Paloma Picasso *
Jean Schlumberger *
1837 *

Agency Relationships


Brand Agency Service From To
**** ******* *** media buying & planning 2014 present
**** ************ *** media buying & planning 2014 present
****** ******* *** media buying & planning 2014 present
******* & ******* ****** & ****** AOR - creative 2014 present
******* & ******* *** media buying & planning 2014 present

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DailyVista

Rumor – Tiffany's to begin 2016 planning soon, still considering Q4 media partners?


Subject: Online, digital, social media, mobile, sponsorship, events, experiential

Company: Tiffany & Co., New York-based luxury jewelry retailer 

Opportunity: We hear 2016 planning will begin shortly and that Tiffany may still be reviewing media partners for the core Q4 holiday period. Therefore, reach out now to secure any last minute print and digital dollars that still be available, but also set the table for next fiscal year, which begins Feb. 1. An edge should go to magazine and lifestyle publications that can help Tiffany’s engage younger, affordable luxury minded customers, given its millennial focused “here). 

Additional Insight

Media Spend: The company allocated almost $247.5 million globally towards advertising, marketing and PR/media relations in 2013, up from 242.5 million in 2012 and $234 million in 2011, according to the company. However, Tiffany's US. measured media spend has declined year-over-year since 2011 ($59M in 2011 to $43M in 2013), as it shifts dollars from magazines and newspapers to less expensive digital channels, according to Kantar Media. 

Digital Breakdown: Since January, Tiffany’s display presence has been much higher than last year’s. This year, 123 display ads have run on 347 publishers (7% mobile), 97% of which was placed directly instead of programmatically. Magazine publishers like instyle.com, allure.com and elle.com make up most of the desktop activity, which spiked in February. Mobile is led by magazine, as well, but finance sites, including forbes.com, are reporting substantial activity as well. 

Tiffany’s three video ads this year have run on nine publishers, primarily wsj.com, nymag.com, gq.com, newyorker.com and marketwatch.com. 

Tiffany & Co.
727 Fifth Ave.
New York, NY 10022
(212) 755-8000

Caroline Naggiar
Chief Marketing Officer
Direct Dial:(212) 230-5328
caroline.naggiar@tiffany.com