Tiffany & Company | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in New York, NY, Tiffany & Company operates jewelry and specialty retail stores in the Americas, Asia-Pacific and Europe and sells direct through Internet, catalog and business gift operations. In addition to jewelry, Tiffany's also offers a collection of fine china, crystal, stationary, fragrances & silverware.
|Main Telephone||(212) 755-8000|
|Main Fax||(212) 230-6734|
Tiffany & Company ContactsContacts (5/32)
|Michael K.||Interim Chief Executive Officer||NY|
Sample of Associated Brands
|Caroline N.||Chief Brand Officer||NY|
|Beth C.||Executive Vice President||NY|
|Jon K.||Executive Vice President||NY|
|Victoria B.||Senior Vice President, Global Human Resources||NY|
|Tiffany & Company||********|
|**** *******||***||media buying & planning||2014||present|
|**** ************||***||media buying & planning||2014||present|
|****** *******||***||media buying & planning||2014||present|
|******* & *******||****** & ******||AOR - creative||2014||present|
|******* & *******||***||media buying & planning||2014||present|
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Rumor – Tiffany's to begin 2016 planning soon, still considering Q4 media partners?
Subject: Online, digital, social media, mobile, sponsorship, events, experiential
Company: Tiffany & Co., New York-based luxury jewelry retailer
Opportunity: We hear 2016 planning will begin shortly and that Tiffany may still be reviewing media partners for the core Q4 holiday period. Therefore, reach out now to secure any last minute print and digital dollars that still be available, but also set the table for next fiscal year, which begins Feb. 1. An edge should go to magazine and lifestyle publications that can help Tiffany’s engage younger, affordable luxury minded customers, given its millennial focused “here).
Media Spend: The company allocated almost $247.5 million globally towards advertising, marketing and PR/media relations in 2013, up from 242.5 million in 2012 and $234 million in 2011, according to the company. However, Tiffany's US. measured media spend has declined year-over-year since 2011 ($59M in 2011 to $43M in 2013), as it shifts dollars from magazines and newspapers to less expensive digital channels, according to Kantar Media.
Digital Breakdown: Since January, Tiffany’s display presence has been much higher than last year’s. This year, 123 display ads have run on 347 publishers (7% mobile), 97% of which was placed directly instead of programmatically. Magazine publishers like instyle.com, allure.com and elle.com make up most of the desktop activity, which spiked in February. Mobile is led by magazine, as well, but finance sites, including forbes.com, are reporting substantial activity as well.
Tiffany’s three video ads this year have run on nine publishers, primarily wsj.com, nymag.com, gq.com, newyorker.com and marketwatch.com.
Tiffany & Co.
727 Fifth Ave.
New York, NY 10022
Chief Marketing Officer
Direct Dial:(212) 230-5328