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Zale Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Zale Corporation is a fine jewelry retailer with locations throughout the United States, Canada and Puerto Rico. Headquartered in Irving, TX, Zale's brands include Zales Jewelers, Zales Outlet, Gordon's Jewelers, Peoples Jewellers, Mappins Jewellers and Piercing Pagoda.

Main Telephone (972) 580-4000
Main Fax (972) 580-5523
Primary Address
901 West Walnut Hill Lane
Irving, TX 75038-1003
USA

Zale Corporation Contacts

Contacts (5/18)
Name Title State
Scott D. Senior Vice President, Marketing TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 580-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 901 West Walnut Hill Lane
Irving, TX
75038-1003
USA

Jamie S. Senior Vice President & General Manager - Piercing Pagoda TX
Bill L. Senior Vice President TX
Vicki S. Vice President, eCommerce TX
John M. Vice President, Marketing TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Gordon's Jewelers *****
Zale Corporation ********
Peoples Jewelry *******
Mappins Jewelers *
Piercing Pagoda *****

Agency Relationships


Brand Agency Service From To
******, *****, & ****** *** Media Buying, Media Planning unknown present
******'* ******** *** media buying & planning 2015 present
******'* ******** ***** + ******** creative unknown present
******** ****** *** media buying & planning 2015 present
**** *********** ***** + ******** creative unknown present

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DailyVista

Signet Jewelers ‘aggressively' implementing omnichannel enhancements, promotes SVP


Subject: TV, digital, print, Millennial-focused, Male-focused, social media

Company: Signet Corporation, parent of Jared

Opportunity: Over this past year, Signet Corp. has realigned its business and now houses all brands under one umbrella (more here). Now, the company is shifting focus to omnichannel enhancements. During the Q3 earnings call, Signet CEO Mark Light said that Julien Shirley had been promoted to SVP, leading mobile and search as the company “aggressively” implements changes meant to enhance customer’s omnichannel experience. This includes greater personalization and targeted marketing efforts, which have elevated the efficiency and effectiveness of omnichannel selling, said Light.

Look for Signet to also put more marketing dollars behind the Ever Us rollout. While Light declined to share specific numbers, he did say that Signet is projecting the rollout to be the biggest of any new program in the history of the company. Light also said: “This [Ever Us] is a brand and an offering that crosses over all of our customer segments and its working well in all of our brands.”

Signet has increased marketing and advertising across all its brands this year, so look for increased opportunities again in 2016, particularly around jewelry-heavy holidays such as Valentine’s Day (end of Jan. through mid-Feb.) and Mother’s Day (mid-April through early-May). Signet’s brands tend to target male-focused media, such as sports and outdoor sites, so sellers of these properties should definitely reach out now. Note that Zales' planning and buying was recently consolidated at here).

Additional Information

Zales: Since bridal has done very well for Zales recently, expect to see Signet shift its focus behind the brand’s fashion jewelry in 2016.

According to Kantar Media, Zales spent $55.3 million on measured media in 2014 – up 0.48% from 2013. Most of this was allotted to broadcast ads – $45.8 million. The remainder was mainly spent on digital ($8.2 million). Print, radio and OOH received a total of $1.2 million collectively. Q4 2014 was Zales largest spend period, with $42.8 million deployed; Q3 2014 was the lowest, with $1.5 million.

National TV Spend: Per 

 

 

 

 Digital BreakdownMoat reports that Zales has run 203 standard display ads on 3,773 publishers so far this year (97% of which were placed programmatically). Top ad destinations include: usmagazine.com, marieclaire.com, mixedmartialarts.com, bizrate.com and curbed.com. For the same period 2014, 323 creatives were run on 5,218 publishers. 

Jared: Jared has increased TV marketing spend YOY and has a new creative this holiday season. Since Light said this new creative is getting better reaction from customers than last years, so look for this increase to continue through next year. Read more about DV’s take on Jared here.

According to Kantar Media, Jared spent $88.1 million on measured media in 2014 – down 3.9% from 2013. Most of this was allocated to broadcast ads – 94.2%. The remainder was split between digital and radio ads. Q4 2014 spend totaled $53.6 million, while Q3 only received $480,000. 

National TV Spend: iSpot reports that Jared has spent $47.5 million on national TV ads so far this year – up from $37.1 million over the same period 2014. See chart for channel/show targeting.

 

 

 

 Digital Breakdown: Jared has run 33 display ads on 130 publisher so far this year. Top ad destinations include: cbssports.com, comcast.net and milb.com. For FY 2014, only two creatives were run on two publishers (cbssports.com and answers.com).

Kay: During Q3, Kay increased its TV rates and executed a “successful” multimedia campaign around engagement season. 

According to Kantar Media, Kay spent $156.5 million on measured media in 2014 – down 0.85% from 2013. Almost all of this – 97.3% – was dedicated to broadcast ads, while digital and print comprised the remainder. For Q4 2014, $103.8 million was spent; compare this to Q3, when only $855,000 was deployed.

National TV Spend: According to iSpot, Kay has spent $74.9 million on national TV ads so far this year – up from $55.4 million over the same period 2014. See chart for channel/show targeting.

 

 

 

 Digital Breakdown: Moat reports that Kay has run 142 standard display ads on 403 publishers so far this year (<1% mobile). Top ad destinations include: syfy.com, discovery.com, bravotv.com, oxygen.com and usanetwork.com. For the same period 2014, 101 creatives were run on 230 publishers (top ad destinations remained the same, though). In 2014, 27% of these ads were placed programmatically, but for 2015, only 14% of ads went through an ad exchange or trading desk.

Signet Corporation (Jared Winmo profiles)
375 Ghent Rd.
Akron, OH 44333
(330) 668-5000

Cathy Fischer
Senior Vice President, Marketing
(330) 668-5000
cfischer@jewels.com

Anne Clark
Vice President, Media Planning and Buying
(330) 668-5000
aclark@jewels.com

Winmo)
901 West Walnut Hill Lane
Irving, TX 75038
(972) 580-4000 

Scott Davies 
Senior Vice President, Marketing
Direct Dial: (972) 580-4848
sdavies@zalecorp.com

Tom O'Brien
Group Director, Strategy – OMD
(212) 590-7100
tom.obrien@omd.com

DJ Liu
Associate Director, Digital – OMD
(212) 590-7100
dj.liu@omd.com