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The Finish Line, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

The Finish Line is one of the country's largest mall-based specialty retailers operating under The Finish Line and Man Alive brand names. The publicly traded company operates 697 Finish Line stores in 47 states and online and 94 Man Alive stores in 19 states and online.

Main Telephone (317) 899-1022
Main Fax (317) 899-0158
Primary Address
3308 North Mitthoeffer Road
Indianapolis, IN 46235

The Finish Line, Inc. Contacts

Contacts (5/24)
Name Title State
Glen L. President IN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (317) 899-1022
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3308 North Mitthoeffer Road
Indianapolis, IN

Edward W. Chief Financial Officer IN
Imran J. Chief Omnichannel Officer IN
AJ S. Executive Vice President & Chief Information & Technology Officer IN
Samuel S. Chief Executive Officer IN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Finish Line, Inc. *******
Paiva *

Agency Relationships

Brand Agency Service From To
*** ****** ****, ***. ******* ********* ***** AOR - media buying & planning 2004 present
*** ****** ****, ***. ****** AOR - creative, digital 2007 present
*** ****** ****, ***. *** ****** creative unknown present

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Digital, Social Opps: Finish Line launches new female-focused campaign

Subject: digital, omnichannel, mobile, email marketing, social media

Company: Finish Line,  the mall-based athletic shoe and clothing retailer for men, women and kids.

Opportunity: Last week, FL launched the “ @ellaesco) and included in-store activations at the Finish Line shop in Macy’s Union Square.

According to FL digital brand marketing manager Elyse Schelin, “We want to create unique experiences through a continued focus on our female customer’s engagement with the Finish Line brand by capitalizing on relevant cultural moments.” Therefore, pitches to FL should be female, culture and lifestyle-focused. Look for digital, mobile and event sponsorships opportunities moving forward. We understand that FL has pulled marketing and media in-house. Finish Line currently score a 35 in our agency new business predictive analysis platform, placing it at No. 527 on our Vulnerable Account Index.

Additional Insight


Media Spend: According to Kantar Media, FL spent $5.9 million on measured media in 2014 – up slightly from 2013.

Digital Breakdown: Per Moat, FL has run 229 display ads on 2,165 publishers so far this year (9% mobile). Top ad destinations include,,, and 272 high impact ads have also run (standard, button, skin and push down) on 11 publishers, such as Sports Illustrated Teen Vogue, Runner’s World and CBS Sports. Most of these ads have run since August.

Target Customers:  Through the Macy's deal, Finish Line is looking to target fashion-forward Millennial and Gen X females, while Running Specialty Group's aims for serious runners.

Competitors:  Foot Locker, Sports Authority, Hibbett Sports, Dick's Sporting Goods, among others. 

New Decision Maker: This year, FL has added a chief omnichannel officer to lead the company’s long-term strategy of transforming the company into a premier omnichannel retailer (more here).  In Sept., the “Epic Finish” brand platform launched and has includes digital content, media advertisements and still photography of partners NBA player Anthony David and rapper Big Sean. It also includes in-store messaging and social media components.

The Finish Line, Inc. 
3308 N. Mitthoeffer Rd.
Indianapolis, IN 46235
(317) 899-1022

Imran Jooma 
Chief Omnichannel Officer
(317) 899-1022

Michael Grimes 
Vice President, Omnichannel Marketing
(317) 899-1022

Megan Geroff 
Senior Marketing Specialist, Finish Line Macy's
(317) 899-1022

Paul Diehl 
Director, Digital Brand –
(317) 899-1022