The Finish Line, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
The Finish Line is one of the country's largest mall-based specialty retailers operating under The Finish Line and Man Alive brand names. The publicly traded company operates 697 Finish Line stores in 47 states and online and 94 Man Alive stores in 19 states and online.
|Main Telephone||(317) 899-1022|
|Main Fax||(317) 899-0158|
The Finish Line, Inc. ContactsContacts (5/23)
Sample of Associated Brands
|Edward W.||Chief Financial Officer||IN|
|Imran J.||Chief Omnichannel Officer||IN|
|AJ S.||Executive Vice President & Chief Information & Technology Officer||IN|
|Samuel S.||Chief Executive Officer||IN|
|The Finish Line, Inc.||*******|
Who is the President of The Finish Line, Inc.?
Who is the marketing contact for retailers of apparel & accessories in IN
What is the email of the Chief Financial Officer of The Finish Line, Inc.?
What is direct phone of the Chief Omnichannel Officer of The Finish Line, Inc.?
Who is the AOR - media buying & planning agency of The Finish Line, Inc.?
Your personal LinkedIn™ network connections
Score 45 – Future Possibility: Finish Line names CEO amid ‘aggressive' marketing increases
Subject: digital, omnichannel, mobile, email marketing, social media
Company: Winmo), the mall-based athletic shoe and clothing retailer for men, women and kids.
Opportunity: During the Q3 earnings call, departing CEO Glenn Lyon said that Finish Line was increasing its marketing investment to “aggressively build brand awareness and drive more traffic to our stores and digital sites.” Recent brand marketing initiatives include the largest brand campaign in the company’s history across digital channels, including video and social media platforms. Given the encouraging results from this campaign, Lyon stated that Finish Line sees opportunity for further increases in social media followers, likes, views and shares – all of which will drive brand awareness, customer engagement and sales growth. Read more about DailyVista’s take on Finish Line’s omnichannel plans here.
Sellers – especially sports and lifestyle-focused digital sellers, should reach out now. FL is in the middle of Q4 of its fiscal year ended Feb. 28, so get in with the company now as fiscal 2017 is planned out. We understand that FL has pulled marketing and media in-house.
Experience: Earlier this month, Finish Line announced that Sam Sato would succeed Lyon as CEO, effective Feb. 28. Lyon will continue as executive chairman through the end of 2016 before finally transitioning to non-executive chairman of the board at the beginning of 2017.
Loyalty Programs: In addition to brand marketing pushes, Lyon pointed out that Finish Line is continuing to enhance its customer loyalty program, the Winner Circle. He said the company is leveraging life cycle marketing strategies and is aiming to increase average yearly member spend, reduce attrition rates and increase the loyalty membership base in fiscal 2017.
Target Audience: Recently, Finish Line has begun targeting millennial female audiences (more here).
Media Spend: Through Q3 2015, Finish Line spent $1.6 million on measured media – most of this was allocated to digital ads (95.8%), according to Kantar Media.
Digital Breakdown: Moat reports that Finish Line ran 292 display ads on 2,611 publishers (8% mobile). Top ad destinations included si.com, hypebeast.com, bradsdeals.com, stack.com and rap-up.com (54% placed site direct versus programmatically). Finish Line also ran 368 high impact ads and 14 video ads in 2015.
For 2014, the company ran 179 creatives on 949 publishers and only 101 high impact ads. Top ad destinations were menshealth,com, si.com and cnn.com (34% placed site direct).
3308 N. Mitthoeffer Rd.
Indianapolis, IN 46235
Chief Omnichannel Officer
Vice President, Omnichannel Marketing