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The Finish Line, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

The Finish Line is one of the country's largest mall-based specialty retailers operating under The Finish Line and Man Alive brand names. The publicly traded company operates 697 Finish Line stores in 47 states and online and 94 Man Alive stores in 19 states and online.

Main Telephone (317) 899-1022
Main Fax (317) 899-0158
Primary Address
3308 North Mitthoeffer Road
Indianapolis, IN 46235

The Finish Line, Inc. Contacts

Contacts (5/23)
Name Title State
Glen L. President IN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (317) 899-1022
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3308 North Mitthoeffer Road
Indianapolis, IN

Edward W. Chief Financial Officer IN
Imran J. Chief Omnichannel Officer IN
AJ S. Executive Vice President & Chief Information & Technology Officer IN
Samuel S. Chief Executive Officer IN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Finish Line, Inc. *******
Paiva *

Agency Relationships

Brand Agency Service From To
*** ****** ****, ***. ******* ********* AOR - media buying & planning 2004 present
*** ****** ****, ***. ****** AOR - creative, digital 2007 present
*** ****** ****, ***. *** ****** creative unknown present

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Score 45 – Future Possibility: Finish Line names CEO amid ‘aggressive' marketing increases

Subject: digital, omnichannel, mobile, email marketing, social media

Company: Winmo),  the mall-based athletic shoe and clothing retailer for men, women and kids.

Opportunity: During the Q3 earnings call, departing CEO Glenn Lyon said that Finish Line was increasing its marketing investment to “aggressively build brand awareness and drive more traffic to our stores and digital sites.” Recent brand marketing initiatives include the largest brand campaign in the company’s history across digital channels, including video and social media platforms. Given the encouraging results from this campaign, Lyon stated that Finish Line sees opportunity for further increases in social media followers, likes, views and shares – all of which will drive brand awareness, customer engagement and sales growth. Read more about DailyVista’s take on Finish Line’s omnichannel plans here.

Sellers – especially sports and lifestyle-focused digital sellers, should reach out now. FL is in the middle of Q4 of its fiscal year ended Feb. 28, so get in with the company now as fiscal 2017 is planned out. We understand that FL has pulled marketing and media in-house.

Additional Information

Experience: Earlier this month, Finish Line announced that Sam Sato would succeed Lyon as CEO, effective Feb. 28. Lyon will continue as executive chairman through the end of 2016 before finally transitioning to non-executive chairman of the board at the beginning of 2017.

Loyalty Programs: In addition to brand marketing pushes, Lyon pointed out that Finish Line is continuing to enhance its customer loyalty program, the Winner Circle. He said the company is leveraging life cycle marketing strategies and is aiming to increase average yearly member spend, reduce attrition rates and increase the loyalty membership base in fiscal 2017.

Target Audience: Recently, Finish Line has begun targeting millennial female audiences (more here).

Media Spend: Through Q3 2015, Finish Line spent $1.6 million on measured media – most of this was allocated to digital ads (95.8%), according to Kantar Media.

Digital Breakdown: Moat reports that Finish Line ran 292 display ads on 2,611 publishers (8% mobile). Top ad destinations included,,, and (54% placed site direct versus programmatically). Finish Line also ran 368 high impact ads and 14 video ads in 2015.

For 2014, the company ran 179 creatives on 949 publishers and only 101 high impact ads. Top ad destinations were menshealth,com, and (34% placed site direct).

3308 N. Mitthoeffer Rd.
Indianapolis, IN 46235
(317) 899-1022

Imran Jooma 
Chief Omnichannel Officer
(317) 899-1022

Michael Grimes 
Vice President, Omnichannel Marketing
(317) 899-1022