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The TJX Companies, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Framingham, MA, the TJX Companies is a globally-operating discount retailer of apparel & home fashions. TJX's off-price retail stores include T.J. Maxx, Marshalls, and HomeGoods.

Main Telephone (508) 390-1000
Main Fax (508) 390-2366
Primary Address
770 Cochituate Road
Framingham, MA 01701
USA

The TJX Companies, Inc. Contacts

Contacts (5/50)
Name Title State
Ernie H. President, The TJX Companies MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (508) 390-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 770 Cochituate Road
Framingham, MA
01701
USA

Nan S. Senior Vice President & Group President MA
Karen C. Senior Vice President & Chief Marketing Officer MA
Richard S. President, The Marmaxx Group, Senior Executive Vice President & Group President, TJX MA
Lou L. Executive Vice President, Merchandising MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
HomeGoods ********
Marshalls ********
T.J. Maxx ********
The TJX Companies, Inc. *******
HomeSense *

Agency Relationships


Brand Agency Service From To
********* ******* AOR - public relations 2013 present
********* ***+ AOR - digital, public relations 2009 present
********* ****** Media Buying, Media Planning 2015 present
********* **** digital unknown present
********* ****** Media Buying, Media Planning 2015 present

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DailyVista

Millennial Engagement Opps: Homegoods to target college grads


 

Subject: TV, digital, online, social media, radio, outdoor, sponsorship

Brand: HomeGoods, home furnishing retailer operated by Framingham, Mass.-based TJX Companies.

Opportunity: Like siblings Marshalls and T.J. Maxx (research here), HomeGoods is taking bigger steps to reach younger customers directly. For example, part of HomeGoods’ marketing will target young professionals fresh out of college who are furnishing new apartments, said CEO Carol Meyrowitz during the Q1 call. Basically, HG sees an opportunity to go beyond its core 30-something plus female household decision maker demo to reach a nascent audience during a life milestone, when consumers often are more willing to spend disposable income.

So, along with your typical approach for HG, pitch platforms that will resonate strongly with younger 20-somethings around winter and spring graduations. HG has a relatively tiny digital budget, but this should be a great opportunity for social/online direct response and branding focused readers to get on decision makers’ radar. Interpublic's Hill Holliday handles media buying and planning. 

Note that Publicis's here). You have to wonder how far behind T.J. Maxx and possibly HG are…

Additional Insight

Media Spend: HG allocated $68.2 million towards measured media last year, down 4% from $71.2 million in 2013, according to Kantar Media. Last year, broadcast led the way at almost 98% of spending ($67 million), up from 94% and 92% in 2013 and 2012, respectively. Digital and radio accounted for most of the remaining 2% of budget.

TV Breakdown: Since January, $8.6 million has gone to national TV ads (see breakdown right) for two flights (March-April and May), up from $6.1 million for two flights during the same period, according to iSpot.tv.

Last year, $18.1 million went to national TV ads for six flights (April-October; break during June) compared to $13.1 million for six flights (April-Dec.; break during July-August) in 2013.

TJX Companies
770 Cochituate Rd.
Framingham, MA 01701
(508) 390-1000

Robyn Arvedon
Assistant Vice President, Marketing- Homegoods
Direct Dial:(508) 390-3966
robyn_arvedon@tjx.com

Rich Phelan
Associate Vice President, Media
(508) 390-1000
richard_phelan@tjx.com