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Stage Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Houston, TX based, Stage Stores, offers consumers recognized brand named clothing, apparel, accessories, cosmetics and footwear. The company operates under the Bealls, Palais Royal and Stage names throughout the South Central, Southwestern and Northwestern states, and under the Peebles name throughout the Midwestern, Southeastern, Mid-Atlantic and New England states.

Main Telephone (713) 667-5601
Main Fax (713) 669-2884
Primary Address
Post Office Box 35167
Houston, TX 77235-5718
USA

Stage Stores, Inc. Contacts

Contacts (5/10)
Name Title State
Steve P. Executive Vice President & Chief Human Resources Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (713) 667-5601
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 35167
Houston, TX
77235-5718
USA

Michael G. President & Chief Executive Officer TX
Bill G. Chief Marketing Officer & Senior Vice President TX
Steven L. Chief Merchandising Officer & Executive Vice President TX
Oded S. Chief Financial Officer TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Stage Stores, Inc. *******
Bealls *******
Goody's ******
Palais Royal *******
Peebles ******

Agency Relationships


Brand Agency Service From To
***** ******, ***. ****** *********** digital 2008 present
***** ******, ***. ****** *********** digital 2008 present
***** ******, ***. ****** ******** creative, digital, media buying & planning 2013 present
***** ******, ***. ****** ***** creative unknown present

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DailyVista

Digital, Radio Opps: Off-price retailer Stage Stores ‘rejuvenating' marketing programs (Score 25)


Subject: digital, mobile, spot TV, social media

Company: Winmo), based in Houston, offers consumers apparel, accessories, cosmetics and footwear under the Bealls, Palais Royal and Stage names throughout the South Central, Southwestern and Northwestern states, and under the Peebles names throughout the Midwest, Southeast, Mid-Atlantic and New England states.

Opportunity: In the Q3 earnings call, SS CEO Michael Glazer said that the company is “rejuvenating [its] marketing programs to deepen [its] connection with customers.” DailyVista told you in August that SS was shifting more into digital and mobile and this appears to still be the case. Glazer said that SS’s e-commerce business has been a priority, as well as omnichannel initiatives.  

Future-Possibility

Additionally, SS refreshed its logo and branding and is currently creating a more personalized message. Along with this new messaging is an increase in digital and radio marketing. While holiday dollars are likely scarce at this point, look for refreshed marketing initiatives to open up digital and radio dollars in 2016. Also, digital and mobile sellers should reach out with targeted ideas that will reach more millennial women. Moroch has handled media and creative for Stage Stores since 2013, according to The List.

Additional Information

Mobile App Launch: SS launched its new mobile app in Q3. According to Glazer, the company’s new mobile optimized site will “make for a much improved holiday shopping experience” for customers on online and on-the-go.

New Brands: The company  completed the installation of 30 Estee Lauder and Clinique counters and 20 Smashbox and Origin counters ahead of Q4. 

Media Spend: According to Kantar Media, Stage spent $9.7 million on measured media in 2014 – down 28.2% from 2013. The majority of this was allocated to spot TV ($7.9 million). The remainder went to print, radio and some digital. Media spend per company for 2014: Bealls, $5.2 million; Palais Royale, $1.7 million; Peebles, $657,000; and Goody’s, $571,000

Digital Breakdown: All data is per Moat:

Stage: Has run 37 standard display ads on 186 publishers so far this year (5% mobile). Top ad destinations include theadvertiser.com, sfgate.com, maxpreps.com, about.com and roblox.com (<1% placed site direct). One video ad has been run this year, but no high impact ads. For FY 2014, 26 creatives were run on 161 publishers.

Bealls: Has run 50 standard display ads on 1,200 publishers so far this year (4% mobile). Top ad destinations include seattlepi.com, chron.com, beaumontenterprise.com, timesunion.com and ctpost.com (72% placed site direct). Bealls has also run 23 high impact ads (on Tampa Tribune, GSN, Houston Chronicle and San Francisco Chronicle). No video ads have been run in 2015. For FY 2014, Bealls ran 38  creatives on 140 publishers. 

Peebles: Has run 46 standard display ads on 720 publishers so far this year (5% mobile). Top ad destinations are the same as Bealls (65% placed site direct). Peebles has run no high impact or video ads this year.  For FY 2014, 82 creatives were run on 399 publishers.

Goody’s: Has run 24 display ads on 566 publishers so far this year (5% mobile). Top ad destinations include chron.com, seattlepi.com, ctpost.com, beaumontenterprise.com and timesunion.com (43% placed site direct). Goody’s has run one high impact ad (GSN) and one video ad in 2015. For FY 2014, Goody’s ran 18 creatives on 87 publishers.

Winmo)
10201  Main St.
Houston, TX 77025
(713) 667-5601

Bill Gentner 
Chief Marketing Officer
(713) 667-5601
bgentner@stagestores.com

Melanne Adams 
Vice President, Marketing, Planning & Finance
(713) 667-5601
mjadams@stagestores.com

Winmo)
3625 N. Hall St.
Suite 1100
Dallas, TX 75219
(214) 520-9700

Christy Rogge 
Account Supervisor
(214) 520-9700
crogge@moroch.com