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Deckers Brands | Company Profile, Marketing Contacts, Media Spend, Brands




Deckers Brands designs, manufactures and markets innovative, function-oriented footwear under the Teva, Simple and Ugg brand names. The company primarily manufactures sandals that are developed for high-performance outdoor, sports and recreational usage.

Main Telephone (805) 967-7611
Main Fax (805) 967-9722
Primary Address
250 Coromar Drive
Goleta, CA 93117
USA

Deckers Brands Contacts

Contacts (5/53)
Name Title State
Angel M. Chairman & Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (805) 967-7611
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 Coromar Drive
Goleta, CA
93117
USA

Stefano C. President, Omni-Channel CA
Dave P. Chief Executive Officer & President CA
Wendy Y. President, Performance Lifestyle Group CA
Thomas G. Chief Financial Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Teva ******
UGG *******
Deckers Brands *****
TSUBO *
Ahnu *

Agency Relationships


Brand Agency Service From To
**** *** *** ********* ***** *****, ***. Digital, Media Planning 2016 present
**** *** *** ******** ***** Public Relations, Social 2013 present
***** ****** ****** ********* public relations unknown present
***** ********* ***** *****, ***. Digital, Media Planning unknown present
**** *********, ***. Creative, Media Buying 2016 present

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WinmoEdge

Campaign Imminent: Ugg hires Camp + King to lead new men's campaign


Subject: Digital, outdoor, print, sponsorship, social media, mobile, video

Brand: Winmo profile) Deckers Outdoor‘s brand known for its sheepskin boots

Opportunity: Ugg, No. 44 in the Camp + King to lead creative for the fall Ugg for Men advertising campaign.  Patriots QB Tom Brady, the greatest of all time (GOAT!), will once again star in the campaign, so Pats fans should start getting comebacks ready for the inevitable insults that will fly from our Pats-hating friends (so basically everyone who isn’t a Pats fan). The campaign had to align perfectly with football season, didn’t it… ugg-h.

Sellers – Ugg typically leans on print but focus your pitch more on digital since this campaign will lean more heavily this time on digital and in-store channels.  Start reaching out now since planning should be underway. We’ve been told planning for spring usually begins around September/October.

Camp + King’s hire comes shortly after Morgan Halme, Ugg’s direction of global brand communications, was promoted to director of marketing for Ugg Men’s and Kids (research Palisades is over digital media planning and buying.

Additional Insight

Incumbent: Ugg has traditionally handled creative in-house, according to The List. 

Media Spend: Since 2013, Ugg has spent about $5-$6 million annually on measured media, according to Kantar Media. Last year, spending skewed 60/30 to magazines and outdoor ads. Display and online video only made up less than 7% of spending, Kantar reports.

Winmo profile)
495-A South Fairview Avenue
Goleta, CA 93117
(805) 967-7611

Morgan Halme
Director, Marketing – Ugg Men's and Kids
(805) 967-7611
morgan.halme@deckers.com