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Deckers Brands | Company Profile, Marketing Contacts, Media Spend, Brands




Deckers Brands designs, manufactures and markets innovative, function-oriented footwear under the Teva, Simple and Ugg brand names. The company primarily manufactures sandals that are developed for high-performance outdoor, sports and recreational usage.

Main Telephone (805) 967-7611
Main Fax (805) 967-9722
Primary Address
250 Coromar Drive
Goleta, CA 93117
USA

Deckers Brands Contacts

Contacts (5/53)
Name Title State
Angel M. Chairman & Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (805) 967-7611
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 Coromar Drive
Goleta, CA
93117
USA

Stefano C. President, Omni-Channel CA
Dave P. Chief Executive Officer & President CA
Wendy Y. President, Performance Lifestyle Group CA
Thomas G. Chief Financial Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Teva ******
UGG *******
Deckers Brands ******
TSUBO *
Ahnu *

Agency Relationships


Brand Agency Service From To
**** *** *** ********* ***** *****, ***. Digital, Media Planning 2016 present
**** *** *** ******** ***** Public Relations, Social 2013 present
***** ****** ****** ********* public relations unknown present
***** ********* ***** *****, ***. Digital, Media Planning unknown present
**** *********, ***. Creative, Media Buying 2016 present

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WinmoEdge

Score 83 - Account in Jeopardy: Hoka One One continuing successful sponsorship strategy amid digital hike


Subject:  Sponsorship, digital, online

Brand: Hoka One One, max-cushioned running shoe brand operated by   - based Winmo profile).

Opportunity: Seeing success from using sports sponsorship to more authentically boost awareness with athletes. Dave Powers, recently promoted to CEO (research

Hoka recently became the official shoe sponsor of the Iron Man US Series, a perfect example of the deals decision makers are evaluating. Therefore, sellers in the running and triathlon community continue to reach out.

Down the road, look for Hoka to tap into the larger healthy lifestyle segment, especially as it continues expanding beyond the specialty running category (research here). As weekend warriors see more athletes wearing Hoka, mass consideration and trial rates should go up. As such, Hoka will likely not want to be present in more mainstream settings like obstacle races.

Furthermore, Hoka’s display presence has skyrocketed since January to drive awareness and e-commerce revenue, opening up revenue for digital sellers too Deckers is focused on better utilizing larger digital budgets (research here), so look for higher spending to continue.

Keep in mind that Palisades Media recently took over Hoka’s media planning and buying from Backbone Media. 

Agencies – keep Hoka on your radar. Creative reviews often follow media reviews and vice versa, and adding to the likelihood of a review (if it's not underway already) are the following new business triggers:

- Deckers recently hired new creative agencies for Ugg and Teva (research here)
- Rising paid media presence
- New marketing decision maker hires

Additional Insight

Digital Breakdown: Hoka has run more display since January than in its entire history, Moat reports.

Since January, 115 banners and 17 high impact ads have appeared on about 570 publishers (<1% mobile), 55% of which were placed programmatically versus site direct. Ads are running mostly on news, sports and health/fitness publishers, led by competitor.com.

Other targeted sites include athletic.net, dcrainmaker.com, milesplit.com, runnersworld.com, slowtwitch.com, flotrack.org, outsideonline.com, mensfitness.com and health.com.

New Decision Makers: Hoka appointed two new marketers in January: Lee Cox, as global marketing director, and Rachel Horn, digital marketing manager.

Winmo profile)
495-A South Fairview Avenue
Goleta, CA 93117
(805) 967-7611

Wendy Yang
President – Decker’s Performance Lifestyle Group (Hoka, Teva and Sanuk)
(805) 967-7611
wendy.yang@deckers.com

Lee Cox
Director, Global Marketing - Hoka​
(805) 967-7611
lee.cox@deckers.com

Chelsea Dominski
​Digital Media Supervisor - Palisades
(310) 828-9100
cdominski@palisadesmedia.com