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Converse, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Converse, Inc., headquartered in North Andover, MA, designs, manufactures, markets, and licenses casual and athletic footwear. The company's products and brands are sold worldwide through various retailers. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (617) 377-1000
Main Fax (978) 983-3503
Primary Address
One Lovejoy Wharf
Boston, MA 02114
USA

Converse, Inc. Contacts

Contacts (5/44)
Name Title State
Julien C. Vice President & Chief Marketing Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (617) 377-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Lovejoy Wharf
Boston, MA
02114
USA

Stephen T. Chief Financial Officer MA
Dave C. Vice President, Global Accessories MA
Dan J. Vice President, Global Footwear MA
Robert H. Vice President, Global Brand & Segment Operations MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
All Star Collection *****
Chuck Taylor ******
React *
Converse, Inc. *******
Heritage Collection *

Agency Relationships


Brand Agency Service From To
***** ****** *** *** Media Buying, Media Planning 2015 present
***** ****** ******* AOR - creative 2008 present
********, ***. ******** ****** ********* public relations unknown present
********, ***. *** ********* multicultural 2009 present
********, ***. *** *** AOR - media buying & planning 2015 present

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DailyVista

Accounts on the move recap for the week of April 6


Below is a compilation of DailyVista's top accounts on the move published during the previous week. We will publish these recaps every Monday afternoon to give you a one-stop, quick glance destination for all recent accounts shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “DailyVista Reports” once it moves off the front page of the site.

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well. 

 

Converse (North Andover, Mass.)

New Agency: Omnicom's PHD

Scope of Work: Media planning and buying

Incumbent: Publicis's MediaVest had been on Converse's media planning and buying since the end of 2013. 

Additional Insight: Converse's ad spend is expected to double to $15 million this year, as part of aggressive plans to reach $3 billion in global revenue by fiscal 2017, double the brand's fiscal 2013 revenue. Historically, the brand has bought most of its media during Q2 and Q4, so approach now with holiday campaigns in mind. Outdoor makes up the majority of Converse's paid media budget, followed by search, magazine and display ads. Besides advertising, focus on 

 

Circuit of the Americas (Austin, T.X.)

New Agency:  

Scope of Work: US Hispanic and Latin America AOR

Additional Insight:  In this role, the agency will be responsible for developing strategy and promotional events to reach out to the growing Hispanic community and motorsports fan base in the US and Latin America. Additionally, SE Republic will assist with Spanish-language media buys, PR and social media. Initial work will focus on the 2015 MotoGP Red Bull Grand Prix of The Americas (April 10-12) and on the 2015 Formula One US Grand Prix (Oct. 23-25).

 

 Jabra (Nashua, N.H.)

New Agency: 

Scope of Work: North American AOR

Additional Insight:  Given the agency's scope, continue to pitch high ROI, high impact sports marketing, event and sponsorship executions. Jabra's aspires to become the leading sports audio brand in the North American  market, making active lifestyle category engagement key (weekend warriors up to athletes).

 

Leukemia and Lymphoma Society (White Plains, N.Y.)

New Agency: Resolute Digital 

Scope of Work: Digital AOR

Additional Insight: Resolute will oversee LLS's digital marketing in an effort to drive donations and increase brand awareness. It will also lead integrated multi-platform marketing and communications campaigns, as well as manage all online media planning, buying search engine marketing and analytics efforts.  Therefore, now's the time to pitch media platforms that will put LLS in front of target donor segments.

 

Lindt & Sprungli (US HQ is in Stratham, N.H.)

Opportunity: We hear that Lindt will no longer be working with WPP's MediaCom as of April 15. We haven't been able to verify this 100% but we wanted to keep you posted in case the account is in play,

Scope of Work: Media planning and buying 

Additional Insight:  According to The List,  MediaCom handled premium Ghirardelli, as well, but recently acquired Russell Stover's media was in-house. It would make sense for Lindt to hire one agency for all three brands to drive cost effectiveness, but we haven't been able to verify whether all three brands are up for grabs. Combined, Lindt, Ghirardelli and Russel Stover spend more than $40 million annually on advertising, with buys weighted towards Q4 and Q1/Q2, Kantar Media reports.  

 

Norwegian Cruise Lines (Miami)

Opportunity: Reviewing media and creative accounts

Incumbent:  Interpublic's Martin Agency has handled both since 2011.

Additional Insight:  Meg Lee, VP of business integration, was appointed interim CMO last month, so she should be a key decision maker in this review. NCLH has spent about $50 million annually on measured media since 2012, with more than half going to display and search. With Wave Season over  (Q1 – when cruise lines push deals to bolster summer reservations), ad and sponsorship sellers should focus on Q4 and Q1 2016. NCLH is pumping up marketing investments to take advantage of cruising's revival after several mishaps at sea in 2012. Higher investments will include a return to TV ads for the Norwegian brand and will support three big launches. In October, the 4,200 Norwegian Escape will debut as the largest ship in Norwegian Cruises's fleet; in April 2016, the 684-passenger Oceania Sirena will join the fleet; and in July 2016, the new 750-guest luxury Seven Seas Explorer ship will set sail.  

 

PowerBar (Parsippany, N.J.)

New Agency:  

Scope of Work: AOR – social media, PR and creative services

Additional Insight: As we've reported previously, substantial product and marketing investments are planned to refresh the 

 

Sprite (Atlanta)

New Agency: 

Scope of Work: Creative AOR

Additional Insight: Sprite tends to skew ad spend towards end of Q2/Q3 to coincide with the NBA playoffs and championship game, and Q4, the NBA season's start (see  new designation as the exclusive sponsor of Major League Soccer in the US.

 

T. Rowe Price (Baltimore)

New Agency: We've received a tip that T. Rowe Price is headed for an agency review. We haven't been able to verify the review's scope or which segments are involved, but we wanted to keep you posted.

Incumbents: According to The List, T. Rowe has been working with bothRazorfish (digital AOR) for some time.

Additional Insight: Readers with proven experience in the financial sector, particularly asset management, should reach out immediately. Note that much of T. Rowe Price's focus lately has been on direct response to generate leads and acquire new accounts. In Q1, the company ran standard display with 1,338 publishers (less than 1% mobile), more than three times the 313 publishers (less than 1% mobile) it utilized in Q1 2014, according to 

 

US Bank (Minneapolis)

New Agency: Interpublic’s 

Scope of Work: Creative AOR

Incumbent: Butler, Shine, Stern & Partners, which has handled the account since 2013.

Additional Insight: The Interpublic agency will handle all elements of US Bank's advertising and marketing, including creative, digital, social media and production. US Bank's spend is pretty even throughout the year and tends to be focused on sporting events, so reach out now to secure ad and sponsorship dollars for the rest of the year.  

 


New Agency: 

Scope of Work: Creative AOR

Additional Insight: Expect the agency's new campaign to break in time for the Christmas retail buying season, VTech's top revenue period. Therefore, ad and sponsorship sellers should pitch platforms now that will engage children and parents, mainly moms, and help differentiate VTech from rivals like Fuhu, Nabi, and Leapfrog (research 

 

Weight Watchers (New York)

New Agency:  

Scope of Work: Creating WW’s spring campaign, which debuted Sunday.

Incumbent: here)

Additional Insight: A spokesperson for the company said this is not an AOR hire and that it “will continue to evaluate agencies for the longer term.” This means you should continue reaching out with ideas that will help the company remain competitive and win back clients by detailing the services offered that differentiate WW from others, especially free fitness apps.