Foot Locker, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Foot Locker, Inc., headquartered in New York, NY, is a global retailer of athletic footwear and apparel. The Company operates through primarily mall-based stores in the United States, Canada, Europe and Asia Pacific, which includes Australia and New Zealand.
|Main Telephone||(212) 720-3700|
|Main Fax||(212) 720-4397|
Foot Locker, Inc. ContactsContacts (5/38)
|Peter B.||Senior Vice President & Chief Information Officer||NY|
Sample of Associated Brands
|Dick J.||Chief Executive Officer||NY|
|Stacy C.||Executive Vice President, Marketing||NY|
|Bob M.||Executive Vice President, Operations Support||NY|
|Laurie P.||Senior Vice President, Human Resources||NY|
|Foot Locker, Inc.||********|
|Kids Foot Locker||*******|
|Lady Foot Locker||*****|
|*******||*******||AOR - creative, digital, public relations, social||2012||present|
|*******||*** ***||AOR - media buying & planning||2011||present|
|**** ******, ***.||*** ***||AOR - media buying & planning||2011||present|
|**** ******, ***.||*** *****||Creative||2014||present|
Who is the Senior Vice President & Chief Information Officer of Foot Locker, Inc.?
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Female Media Opps: Foot Locker developing community outreach, grassroots efforts for Six:02 women...
Subject: digital, social media, grassroots, event marketing, sponsorship, experiential, native advertising, mobile
Brand: Foot Locker.
Opportunity: CEO Dick Johnson said during the Q1 earnings call that the company would continue the work of building the brand, leading with the six02.com website. This, according to Johnson, will enable national outreach while the number of stores is scaled by market. He also noted that Foot Locker was developing various community outreach and grassroots marketing efforts around the brand in order to help women discover the SIX:02 brand and spread the word to their friends. Johnson said there’s a lot of excitement around growing a brand from scratch, which “we haven’t done for a while around here.” Therefore, those with ideas to help Foot Locker scale the brand via high ROI, grassroots ideas should reach out now.
Expansion: There are currently 20 SIX:02 stores open, with plans in place to open more as national brand awareness increases (35 by the end of 2015). The plan is to phase out Lady Foot Locker locations and replace them with the new SIX:02 brand, which, instead of being a mini-Foot Locker, will actually cater to female preferences and needs and have more of a “premium” feel.
Competition: Includes Athleta
Target Customers: While all of Foot Locker’s brands, save Footaction, sell women’s footwear, Johnson understands that the woman walking into a Lady Foot Locker is probably different than the one walking into a Foot Locker – but the company still expects to be able to service both. Specifically, he said Foot Locker is “creating clear swim lanes” so that the female that shops in each of these stores has a different offering.
National TV Spend: According to iSpot, Foot Locker has spent $4.6 million on national TV ads so far in 2015 – this is a 60% decrease from the same period in 2014. The most money this year has been spent to air ads on TNT, Cartoon Network, ESPN, Comedy Central and Nick during programming such as “NBA Basketball,” “SportsCenter,” “2015 NBA All-Star Game,” “The Cleveland Show” and “Teen Titans Go!”
Native Advertising: SIX:02 has partnered with fashion and beauty site Refinery29 (R29) on multiple sponsored content pieces (examples BrandTale.
Agency Relationships: According to The List, BBDO Worldwide handles creative.
112 W. 34th St.
New York, NY 10120
Executive Vice President, Marketing
Vice President, Marketing – Lady Foot Locker & SIX:02
Vice President, Brand Marketing