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Foot Locker, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Foot Locker, Inc., headquartered in New York, NY, is a global retailer of athletic footwear and apparel. The Company operates through primarily mall-based stores in the United States, Canada, Europe and Asia Pacific, which includes Australia and New Zealand.

Main Telephone (212) 720-3700
Main Fax (212) 720-4397
Primary Address
112 West 34th Street
New York, NY 10120
USA

Foot Locker, Inc. Contacts

Contacts (5/38)
Name Title State
Peter B. Senior Vice President & Chief Information Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 720-3700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 112 West 34th Street
New York, NY
10120
USA

Dick J. Chief Executive Officer NY
Stacy C. Executive Vice President, Marketing NY
Bob M. Executive Vice President, Operations Support NY
Laurie P. Senior Vice President, Human Resources NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Eastbay *******
Foot Locker, Inc. ********
Footlocker.com ****
Kids Foot Locker *******
Lady Foot Locker *****

Agency Relationships


Brand Agency Service From To
******* *** ***** Creative 2014 present
******* ******* AOR - creative, digital, public relations, social 2012 present
******* *** *** AOR - media buying & planning 2011 present
**** ******, ***. *** *** AOR - media buying & planning 2011 present
**** ******, ***. *** ***** Creative 2014 present

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DailyVista

Female Media Opps: Foot Locker developing community outreach, grassroots efforts for Six:02 women...


Subject: digital, social media, grassroots, event marketing, sponsorship, experiential, native advertising, mobile

Brand: Foot Locker.

Opportunity: CEO Dick Johnson said during the Q1 earnings call that the company would continue the work of building the brand, leading with the six02.com website. This, according to Johnson, will enable national outreach while the number of stores is scaled by market. He also noted that Foot Locker was developing various community outreach and grassroots marketing efforts around the brand in order to help women discover the SIX:02 brand and spread the word to their friends. Johnson said there’s a lot of excitement around growing a brand from scratch, which “we haven’t done for a while around here.” Therefore, those with ideas to help Foot Locker scale the brand via high ROI, grassroots ideas should reach out now.

Additional Insight

Expansion: There are currently 20 SIX:02 stores open, with plans in place to open more as national brand awareness increases (35 by the end of 2015). The plan is to phase out Lady Foot Locker locations and replace them with the new SIX:02 brand, which, instead of being a mini-Foot Locker, will actually cater to female preferences and needs and have more of a “premium” feel.

Competition: Includes Athleta

Target Customers: While all of Foot Locker’s brands, save Footaction, sell women’s footwear, Johnson understands that the woman walking into a Lady Foot Locker is probably different than the one walking into a Foot Locker – but the company still expects to be able to service both. Specifically, he said Foot Locker is “creating clear swim lanes” so that the female that shops in each of these stores has a different offering. 

National TV Spend: According to iSpot, Foot Locker has spent $4.6 million on national TV ads so far in 2015 – this is a 60% decrease from the same period in 2014. The most money this year has been spent to air ads on TNT, Cartoon Network, ESPN, Comedy Central and Nick during programming such as “NBA Basketball,” “SportsCenter,” “2015 NBA All-Star Game,” “The Cleveland Show” and “Teen Titans Go!” 

Native Advertising: SIX:02 has partnered with fashion and beauty site Refinery29 (R29) on multiple sponsored content pieces (examples BrandTale.

Agency Relationships: According to The List, BBDO Worldwide handles creative.

Foot Locker 
112 W. 34th St.
New York, NY 10120
(212) 720-3700

Stacy Cunningham 
Executive Vice President, Marketing
(212) 720-4468
scunningham@footlocker.com

Kirta Carroll 
Vice President, Marketing – Lady Foot Locker & SIX:02
(212) 720-4465
kcarroll@footlocker.com

Jed Berger 
Vice President, Brand Marketing
(212) 720-4319
jberger@footlocker.com